{"id":3391,"date":"2018-02-22T16:48:41","date_gmt":"2018-02-22T16:48:41","guid":{"rendered":"https:\/\/www.cecubogroup.com\/?p=3391"},"modified":"2021-03-19T22:28:32","modified_gmt":"2021-03-19T22:28:32","slug":"cecubo-group-elemental-y-cye-analizaran-el-perfil-mediatico-de-los-candidatos-durante-la-campana-presidencial-de-mexico","status":"publish","type":"post","link":"http:\/\/www.cecubogroup.com\/pt\/blog\/cecubo-group-elemental-y-cye-analizaran-el-perfil-mediatico-de-los-candidatos-durante-la-campana-presidencial-de-mexico\/","title":{"rendered":"O Grupo Cecubo, a Elemental e a CyE analisar\u00e3o o perfil medi\u00e1tico dos candidatos durante a campanha presidencial mexicana."},"content":{"rendered":"

[et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_padding=\"|||0px|||\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_margin=\"||||false|false\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto|500||on|||||\" text_text_color=\"#1a2126\u2033 text_font_size=\"18px\" text_letter_spacing=\"4px\"]Blog[\/et_pb_text][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2020\/12\/line.svg\" title_text=\"line\" _builder_version=\"4.7.7\u2033 _module_preset=\"default\" custom_margin=\"-15px||||false|false\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_row][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_post_title author=\"off\" comments=\"off\" featured_image=\"off\" _builder_version=\"4.8.1\u2033 _module_preset=\"default\" title_font=\"Helvetica Neue-Bold||||||||\" title_text_color=\"#032F77\u2033 title_font_size=\"40px\" meta_font=\"Roboto|500|||||||\" meta_text_color=\"#93BB23\u2033 meta_font_size=\"16px\" custom_margin=\"||||false|false\" custom_padding=\"|200px|||false|false|false|false\" custom_padding_tablet=\"|0px||||false|false|false|false\" custom_padding_phone=\"|0px||false|false|false\" custom_padding_last_edited=\"on|tablet\"][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"|0px||0px|false|true\" custom_padding_last_edited=\"on|tablet\" custom_css_main_element=\"font-weight: normal;\"]Media Agenda M\u00e9xico 2018: os candidatos presidenciais nos media.
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_color=\"#f7f7f7f7f7\u2033 custom_padding=\"0px|||0px||||true|false\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/02\/750\u00d7421-portada_presidenciables-1519290709.png\" title_text=\"750\u00d7421-portada_presidenciables-1519290709\u2033 align=\"center\" _builder_version=\"4.8.2\u2033 _module_preset=\"default\" custom_padding=\"|200px||200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"|0px||0px|false|true\" custom_padding_last_edited=\"on|desktop\" border_radii=\"on|1vw|1vw|1vw|1vw|1vw|1vw\" border_radii_tablet=\"on|4vw|4vw|4vw|4vw|4vw|4vw\" border_radii_phone=\"on|5vw|5vw|5vw|5vw|5vw|5vw\" border_radii_last_edited=\"on|tablet\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"|0px||0px|false|true\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"font-weight: normal;\"]Consultorias de comunica\u00e7\u00e3o pol\u00edtica<\/span>\u00a0Grupo Cecubo<\/a><\/u><\/strong>\u00a0y<\/span>\u00a0Elementar<\/a><\/u>, <\/strong>em colabora\u00e7\u00e3o com a revista\u00a0Campanhas e elei\u00e7\u00f5es M\u00e9xico<\/a><\/u>, <\/span><\/strong>efectuar\u00e1 uma an\u00e1lise di\u00e1ria da presen\u00e7a nos meios de comunica\u00e7\u00e3o social dos tr\u00eas candidatos com hip\u00f3teses de vencer as elei\u00e7\u00f5es para Presidente da Rep\u00fablica de 1 de julho de 2018. <\/span><\/span>
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_color=\"#032F77\u2033 saved_tabs=\"all\" global_module=\"5936\u2033][et_pb_row _builder_version=\"4.7.7\u2033 _module_preset=\"default\" positioning=\"absolute\" position_origin_a=\"center_right\" position_origin_f=\"center_right\" vertical_offset=\"0px\" horizontal_offset=\"0px\" custom_padding=\"0px|||0px||true|false\" custom_css_main_element=\"z-index: 1;\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.7.7\u2033 _module_preset=\"default\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/footer-right-side-bot-f.png\" title_text=\"right-side-effect-f\" align=\"right\" src_tablet=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/right-side-effect-f.png\" src_phone=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/right-side-effect-f.png\" 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text_font_size_last_edited=\"on|phone\" custom_css_main_element_last_edited=\"on|desktop\"]Tire partido do ambiente competitivo[\/et_pb_text][et_pb_button button_url=\"https:\/\/www.cecubogroup.com\/services\/competitive-intelligence-unit\/\" button_text=\"Aceder \u00e0 Unidade de Intelig\u00eancia Competitiva\" button_alignment=\"center\" _builder_version=\"4.9.0\u2033 _module_preset=\"default\" custom_button=\"on\" button_text_color=\"#032F77\u2033 button_bg_color=\"#FFFFFFFF\" button_border_width=\"0px\" button_border_radius=\"11px\" button_font=\"Roboto||||||||\" button_use_icon=\"off\" custom_margin=\"||||false|false\" custom_padding=\"|55px||55px|false|true\" custom_padding_tablet=\"\" custom_padding_phone=\"|35px||35px|false|true\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"text-align: center;||box-shadow: 0 3px 6px 0 rgba(0, 0, 0, 0, 0.16);\" box_shadow_style=\"preset2\u2033 box_shadow_horizontal=\"2px\" box_shadow_vertical=\"2px\" box_shadow_blur=\"10px\" box_shadow_color=\"#d3e1ac\" button_text_color__hover_enabled=\"on|hover\" button_text_color__hover=\"#ffffff\" button_bg_color__hover_enabled=\"on|hover\" button_bg_color__hover=\"#93bb23\u2033 button_bg_enable_color__hover=\"on\" custom_css_main_element_last_edited=\"on|phone\"][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_row][et_pb_row _builder_version=\"4.7.7\u2033 _module_preset=\"default\" positioning=\"absolute\" position_origin_a=\"center_left\" position_origin_f=\"center_right\" vertical_offset=\"0px\" horizontal_offset=\"0px\" custom_padding=\"0px||0px|||true|false\" custom_css_main_element=\"z-index: 1;\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.7.7\u2033 _module_preset=\"default\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/footer-left-side-bot.png\" title_text=\"we_specialize_left\" src_tablet=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/nos_especializamos_left.png\" src_phone=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/nos_especializamos_left.png\" src_last_edited=\"on|phone\" _builder_version=\"4.8.2\u2033 _module_preset=\"default\" width=\"35%\" width=\"35%\" width_tablet=\"30%\" width_phone=\"45%\" width_last_edited=\"on|desktop\" max_width=\"35%\" max_width_tablet=\"30%\" max_width_phone=\"45%\" max_width_last_edited=\"on|tablet\" custom_margin=\"45px||||false|false\" custom_margin_tablet=\"-53px||||false|false\" custom_margin_phone=\"30px||||false|false\" custom_margin_last_edited=\"on|phone\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_padding=\"|||0px||||\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px|||0px|false|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"font-weight: normal;\"]Atrav\u00e9s da plataforma de an\u00e1lise de meios.\u00a0M\u00e9tricas do Cecubo<\/a><\/u>\u00a0Os profissionais da comunica\u00e7\u00e3o, os funcion\u00e1rios p\u00fablicos e os cidad\u00e3os em geral ter\u00e3o acesso a um estudo pormenorizado do tratamento dado pelos principais meios de comunica\u00e7\u00e3o social aos candidatos Jos\u00e9 Antonio Meade, Ricardo Anaya e Andr\u00e9s Manuel L\u00f3pez Obrador.
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"0px|||0px||||true|false\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/02\/pres_1-1519291577.png\" title_text=\"pres_1-1519291577\u2033 align=\"center\" _builder_version=\"4.8.2\u2033 _module_preset=\"default\" custom_padding=\"|200px||200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" border_radii=\"on|1vw|1vw|1vw|1vw|1vw|1vw\" border_radii_tablet=\"on|4vw|4vw|4vw|4vw|4vw|4vw\" border_radii_phone=\"on|5vw|5vw|5vw|5vw|5vw|5vw\" border_radii_last_edited=\"on|tablet\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_padding=\"0px|||||\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px|||0px|false|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"font-weight: normal;\"]Semanalmente, ser\u00e3o publicados em Campanhas e Elei\u00e7\u00f5es M\u00e9xico os dados mais relevantes desse per\u00edodo, bem como as conclus\u00f5es que os nossos consultores obt\u00eam sobre as estrat\u00e9gias medi\u00e1ticas dos candidatos.\u00a0Aqui<\/a><\/u>\u00a0o primeiro destes estudos est\u00e1 dispon\u00edvel.<\/p>\n

 <\/p>\n

PAINEL DE CONTROLO INTERACTIVO COM AN\u00c1LISE DI\u00c1RIA<\/h1>\n

 <\/p>\n

Para que os utilizadores vejam e compreendam a evolu\u00e7\u00e3o da campanha presidencial, cri\u00e1mos um painel de controlo interativo que proporcionar\u00e1 um sistema de acompanhamento di\u00e1rio real para verificar o aumento ou a diminui\u00e7\u00e3o do impacto medi\u00e1tico dos l\u00edderes pol\u00edticos, a sua capacidade de influenciar a agenda pol\u00edtica, o tipo de mensagem que conseguiram transmitir e quais os meios de comunica\u00e7\u00e3o mais receptivos \u00e0 sua comunica\u00e7\u00e3o.<\/p>\n

A seguinte liga\u00e7\u00e3o d\u00e1 acesso ao acompanhamento di\u00e1rio:<\/p>\n

 <\/p>\n

Agenda Presidencial para os Media 2018<\/a><\/strong><\/p>\n

Em suma, esta colabora\u00e7\u00e3o entre o Grupo Cecubo, a Elemental e a C&E M\u00e9xico tem como objetivo lan\u00e7ar as bases para o estabelecimento de uma metodologia de medi\u00e7\u00e3o das campanhas eleitorais, tomando como refer\u00eancia a capacidade dos meios de comunica\u00e7\u00e3o social para definir a agenda p\u00fablica e influenciar as decis\u00f5es de voto dos cidad\u00e3os e, por extens\u00e3o, as estrat\u00e9gias e t\u00e1cticas dos concorrentes numa elei\u00e7\u00e3o.<\/p>\n

 <\/p>\n

Ficha informativa do estudo:<\/h2>\n

Campo:<\/strong>\u00a0Not\u00edcia em que s\u00e3o mencionados os tr\u00eas candidatos com mais hip\u00f3teses de ganhar a Presid\u00eancia do M\u00e9xico: Ricardo Anaya, Andr\u00e9s Manuel L\u00f3pez Obrador e Jos\u00e9 Antonio Meade.<\/p>\n

Meios inclu\u00eddos no trabalho de campo:<\/strong>\u00a0El Universal, Milenio, El Financiero, Exc\u00e9lsior, La Jornada, Proceso, Reforma e Ar\u00edstegui Noticias.<\/p>\n

Data do estudo:<\/strong>\u00a0De 6 de fevereiro de 2018 a 1 de julho de 2018<\/p>\n

Question\u00e1rio<\/strong><\/p>\n

    \n
  1. Objeto da nota.<\/li>\n
  2. Actores que figuram na nota.<\/li>\n
  3. O ator de refer\u00eancia na nota \ufd3equem conduz a quest\u00e3o que aparece na nota\ufd3f.<\/li>\n
  4. Dos candidatos indicados na nota:\n
      \n
    1. Avalia\u00e7\u00e3o\/Sensa\u00e7\u00e3o<\/li>\n
    2. Tipo de mensagem difundida<\/li>\n
    3. Valores\/atributos veiculados na informa\u00e7\u00e3o<\/li>\n
    4. Quem o critica<\/li>\n
    5. Quem \u00e9 que ele critica<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

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