{"id":1678,"date":"2020-06-16T19:38:24","date_gmt":"2020-06-16T19:38:24","guid":{"rendered":"https:\/\/www.cecubogroup.com\/?p=1678"},"modified":"2024-02-13T20:06:29","modified_gmt":"2024-02-13T20:06:29","slug":"han-dejado-de-ser-importantes-los-medios-de-comunicacion-convencionales-siguen-marcando-la-agenda","status":"publish","type":"post","link":"https:\/\/www.cecubogroup.com\/pt\/blog\/han-dejado-de-ser-importantes-los-medios-de-comunicacion-convencionales-siguen-marcando-la-agenda\/","title":{"rendered":"Ser\u00e1 que os principais meios de comunica\u00e7\u00e3o social j\u00e1 n\u00e3o s\u00e3o importantes e continuam a definir a agenda?"},"content":{"rendered":"<p>[et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_padding=\"|||0px|||\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_margin=\"||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto|500||on|||||\" text_text_color=\"#1a2126\u2033 text_font_size=\"18px\" text_letter_spacing=\"4px\" global_colors_info=\"{}\"]Blogue[\/et_pb_text][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2020\/12\/line.svg\" title_text=\"line\" _builder_version=\"4.7.7\u2033 _module_preset=\"default\" custom_margin=\"-15px||||false|false\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_row][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_post_title author=\"off\" comments=\"off\" featured_image=\"off\" _builder_version=\"4.14.2\u2033 _module_preset=\"default\" title_font=\"Helvetica Neue-Bold||||||||\" title_text_color=\"#032F77\u2033 title_font_size=\"40px\" meta_font=\"Roboto|500|||||||\" meta_text_color=\"#93BB23\u2033 meta_font_size=\"16px\" custom_margin=\"||||false|false\" custom_padding=\"|200px|||false|false|false|false\" custom_padding_tablet=\"|0px||||false|false|false|false\" custom_padding_phone=\"|0px||false|false|false|false\" custom_padding_last_edited=\"on|tablet\" hover_enabled=\"0\u2033 global_colors_info=\"{}\" custom_css_post_meta=\"pointer-events: none;\" sticky_enabled=\"0\u2033][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"|0px||0px|false|true\" custom_padding_last_edited=\"on|tablet\" custom_css_main_element=\"font-weight: normal;\" global_colors_info=\"{}\"]A constru\u00e7\u00e3o da agenda p\u00fablica mudou nos \u00faltimos dez anos. Os media tradicionais j\u00e1 n\u00e3o monopolizam a cria\u00e7\u00e3o de temas e realidades como outrora e isso deve-se \u00e0 ascens\u00e3o das redes sociais.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_color=\"#f7f7f7f7f7\u2033 custom_padding=\"0px|||0px||||true|false\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/business-news.jpg\" title_text=\"business-news\" align=\"center\" _builder_version=\"4.8.2\u2033 _module_preset=\"default\" custom_padding=\"|200px||200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"|0px||0px|false|true\" 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global_colors_info=\"{}\"]N\u00e3o h\u00e1 d\u00favida de que a imprensa escrita, a r\u00e1dio ou a televis\u00e3o continuam a ser importantes no nosso quotidiano, embora\u00a0<span style=\"color: #032f77;\"><strong>O aparecimento de plataformas sociais como transmissores de informa\u00e7\u00e3o virou a paisagem de pernas para o ar em muitos aspectos.\u00a0<\/strong><\/span><br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_color=\"#032F77\u2033 global_module=\"5956\u2033 saved_tabs=\"all\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.7.7\u2033 _module_preset=\"default\" positioning=\"absolute\" position_origin_a=\"center_right\" position_origin_f=\"center_right\" vertical_offset=\"0px\" horizontal_offset=\"0px\" custom_padding=\"0px|||0px||true|false\" custom_css_main_element=\"z-index: 1;\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 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custom_css_main_element_phone=\"text-align: center;||box-shadow: 0 3px 6px 0 rgba(0, 0, 0, 0, 0, 0.16);\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.7.7\u2033 _module_preset=\"default\" positioning=\"absolute\" position_origin_a=\"center_left\" position_origin_f=\"center_right\" vertical_offset=\"0px\" horizontal_offset=\"0px\" custom_padding=\"0px||0px|||true|false\" custom_css_main_element=\"z-index: 1;\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.7.7\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/footer-left-side-bot.png\" title_text=\"we_specialize_left\" src_tablet=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/nos_especializamos_left.png\" src_phone=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/nos_especializamos_left.png\" src_last_edited=\"on|phone\" _builder_version=\"4.8.2\u2033 _module_preset=\"default\" width=\"35%\" width=\"35%\" width_tablet=\"30%\" width_phone=\"45%\" width_last_edited=\"on|desktop\" max_width=\"35%\" max_width_tablet=\"30%\" max_width_phone=\"45%\" max_width_last_edited=\"on|tablet\" custom_margin=\"45px||||false|false\" custom_margin_tablet=\"-53px||||false|false\" custom_margin_phone=\"30px||||false|false\" custom_margin_last_edited=\"on|phone\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_padding=\"|||0px|||\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px|||0px|false|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"font-weight: normal;\" global_colors_info=\"{}\"]O\u00a0<strong>teoria da\u00a0<\/strong><em><strong>defini\u00e7\u00e3o da agenda<\/strong>,\u00a0<\/em>que afirma que os meios de comunica\u00e7\u00e3o social t\u00eam uma grande influ\u00eancia sobre o p\u00fablico em geral, determinando quais as hist\u00f3rias que s\u00e3o dignas de not\u00edcia e qual a import\u00e2ncia que lhes deve ser dada, foi posta em causa. E isso tem a ver com a\u00a0<span style=\"color: #032f77;\"><strong>poder de difus\u00e3o<\/strong>.<\/span><\/p>\n<p>Nunca antes na hist\u00f3ria qualquer cidad\u00e3o teve a capacidade de disseminar uma mensagem como atualmente. Qualquer tema que uma pessoa coloque em cima da mesa tem a capacidade real de chegar a milh\u00f5es de pessoas - na verdade, a qualquer pessoa no mundo com uma liga\u00e7\u00e3o \u00e0 Internet - uma capacidade tecnol\u00f3gica que, at\u00e9 h\u00e1 poucos anos, s\u00f3 os meios de comunica\u00e7\u00e3o tradicionais tinham.<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"0px|||0px||true|false\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/news-articulo.jpg\" title_text=\"news-article\" align=\"center\" _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_padding=\"|200px||200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" border_radii=\"on|1vw|1vw|1vw|1vw|1vw|1vw\" border_radii_tablet=\"on|4vw|4vw|4vw|4vw|4vw|4vw\" border_radii_phone=\"on|5vw|5vw|5vw|5vw|5vw|5vw\" border_radii_last_edited=\"on|tablet\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_padding=\"0px|||||\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px|||0px|false|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"font-weight: normal;\" global_colors_info=\"{}\"]As novas possibilidades de difus\u00e3o oferecidas pela Internet levaram a que os primeiros a ocupar o grande espa\u00e7o digital fossem os mesmos meios de comunica\u00e7\u00e3o social convencionais que at\u00e9 ent\u00e3o s\u00f3 existiam em papel. Isto significou uma mudan\u00e7a na forma como a informa\u00e7\u00e3o chegava aos utilizadores, mas a agenda p\u00fablica continuou nas m\u00e3os das mesmas grandes empresas e grupos de comunica\u00e7\u00e3o social.<\/p>\n<p>&nbsp;<\/p>\n<p>No entanto, rapidamente se verificou que<strong>\u00a0<span style=\"color: #032f77;\">a possibilidade de os cidad\u00e3os criarem agendas paralelas \u00e0s definidas pelos meios de comunica\u00e7\u00e3o social<\/span><\/strong>Assim se criaram as bases das actuais redes sociais: f\u00f3runs que, ao mais puro estilo grego, reuniam centenas - ou mesmo milhares - de pessoas que queriam falar, debater ou apresentar qualquer tipo de ideia, reflex\u00e3o ou quest\u00e3o que, na maioria dos casos, n\u00e3o estava na agenda dos grandes meios de comunica\u00e7\u00e3o social. O sucesso destas plataformas daria origem aos actuais<strong>\u00a0Facebook ou Twitter<\/strong>que\u00a0<strong>revolucionaram a forma como a informa\u00e7\u00e3o \u00e9 concebida e consumida.<\/strong><br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 specialty=\"on\" _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_color=\"#f6f6f6f6\u2033 global_module=\"1979\u2033 saved_tabs=\"all\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\u2033 _builder_version=\"3.25\u2033 custom_padding=\"||||\" global_colors_info=\"{}\" custom_padding__hover=\"||||\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/servicios.jpg\" _builder_version=\"4.9.0\u2033 _module_preset=\"default\" border_radii=\"on|1vw|1vw|1vw|1vw|1vw|1vw\" border_radii_tablet=\"on|4vw|4vw|4vw|4vw|4vw\" border_radii_phone=\"on|5vw|5vw|5vw|5vw|5vw|5vw\" border_radii_last_edited=\"on|desktop\" 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