{"id":3161,"date":"2020-07-20T16:54:31","date_gmt":"2020-07-20T16:54:31","guid":{"rendered":"https:\/\/www.cecubogroup.com\/?p=3161"},"modified":"2021-03-19T22:59:41","modified_gmt":"2021-03-19T22:59:41","slug":"cecubo-group-y-bankia-premiadas-con-un-oro-en-los-amec-awards-2020","status":"publish","type":"post","link":"https:\/\/www.cecubogroup.com\/pt\/blog\/cecubo-group-y-bankia-premiadas-con-un-oro-en-los-amec-awards-2020\/","title":{"rendered":"Grupo CECUBO e Bankia premiados com ouro nos AMEC AWARDS 2020"},"content":{"rendered":"<p>[et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_padding=\"|||0px|||\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_margin=\"||||false|false\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto|500||on|||||\" text_text_color=\"#1a2126\u2033 text_font_size=\"18px\" text_letter_spacing=\"4px\"]Blog[\/et_pb_text][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2020\/12\/line.svg\" title_text=\"line\" _builder_version=\"4.7.7\u2033 _module_preset=\"default\" custom_margin=\"-15px||||false|false\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_row][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_post_title author=\"off\" comments=\"off\" featured_image=\"off\" _builder_version=\"4.8.1\u2033 _module_preset=\"default\" title_font=\"Helvetica Neue-Bold||||||||\" title_text_color=\"#032F77\u2033 title_font_size=\"40px\" meta_font=\"Roboto|500|||||||\" meta_text_color=\"#93BB23\u2033 meta_font_size=\"16px\" custom_margin=\"||||false|false\" custom_padding=\"|200px|||false|false|false|false\" custom_padding_tablet=\"|0px||||false|false|false|false\" custom_padding_phone=\"|0px||false|false|false\" custom_padding_last_edited=\"on|tablet\"][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"|0px||0px|false|true\" custom_padding_last_edited=\"on|tablet\" custom_css_main_element=\"font-weight: normal;\"]Premiados pelo seu projeto de medi\u00e7\u00e3o do impacto do RCS da entidade financeira na sua reputa\u00e7\u00e3o corporativa.<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_color=\"#f7f7f7f7f7\u2033 custom_padding=\"0px|||0px||||true|false\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/02\/750\u00d7421-amec-1595244393.jpg\" title_text=\"750\u00d7421-amec-1595244393\u2033 align=\"center\" _builder_version=\"4.8.2\u2033 _module_preset=\"default\" custom_padding=\"|200px||200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"|0px||0px|false|true\" custom_padding_last_edited=\"on|desktop\" border_radii=\"on|1vw|1vw|1vw|1vw|1vw|1vw\" border_radii_tablet=\"on|4vw|4vw|4vw|4vw|4vw|4vw\" border_radii_phone=\"on|5vw|5vw|5vw|5vw|5vw|5vw\" border_radii_last_edited=\"on|tablet\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"|0px||0px|false|true\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"font-weight: normal;\"]A consultoria<strong>\u00a0<a href=\"https:\/\/www.cecubogroup.com\/pt\/\">Grupo CECUBO<\/a><\/strong>\u00a0foi galardoado com um dos primeiros pr\u00e9mios dos AMEC Awards 2020, gra\u00e7as a\u00a0<strong>um projeto realizado com\u00a0<a href=\"https:\/\/www.bankia.es\/es\/particulares\">Bankia<\/a>\u00a0para medir o impacto das ac\u00e7\u00f5es de Responsabilidade Social das Empresas (RSE) na reputa\u00e7\u00e3o da institui\u00e7\u00e3o financeira.<\/strong><\/p>\n<p>Estes pr\u00e9mios, atribu\u00eddos pela Associa\u00e7\u00e3o Internacional para a Medi\u00e7\u00e3o e Avalia\u00e7\u00e3o da Comunica\u00e7\u00e3o (<strong><a href=\"https:\/\/amecorg.com\/\">AMEC<\/a><\/strong>), reconhecem todos os anos\u00a0<strong>os melhores projectos de investiga\u00e7\u00e3o, medi\u00e7\u00e3o e an\u00e1lise no dom\u00ednio da comunica\u00e7\u00e3o<\/strong>. Neste caso,\u00a0<strong><a href=\"https:\/\/www.youtube.com\/watch?v=oW6k3L2uAKQ&amp;t=15s\">a nomea\u00e7\u00e3o<\/a><\/strong>\u00a0foi partilhado, resultado do trabalho conjunto de\u00a0<strong><a href=\"https:\/\/www.cecubogroup.com\/pt\/\">Grupo CECUBO<\/a><\/strong>\u00a0com o Departamento de Comunica\u00e7\u00e3o Externa do\u00a0<strong><a href=\"https:\/\/www.bankia.es\/es\/particulares\">Bankia<\/a><\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>O j\u00fari que atribuiu o pr\u00e9mio, que se insere na categoria\u00a0<strong><a href=\"http:\/\/www.youtube.com\/watch?v=oW6k3L2uAKQ&amp;t=15s\">Recomenda\u00e7\u00f5es de clientes com maior impacto resultantes de um estudo de medi\u00e7\u00e3o\".<\/a><\/strong>Na sua decis\u00e3o, a Comiss\u00e3o Europeia valorizou o desenvolvimento de um sistema avan\u00e7ado de indicadores de reputa\u00e7\u00e3o dos meios de comunica\u00e7\u00e3o social que\u00a0<strong>tornar tang\u00edvel a medi\u00e7\u00e3o da RSE.\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\"A estrat\u00e9gia operacional e de comunica\u00e7\u00e3o da\u00a0<strong><a href=\"https:\/\/www.bankia.es\/es\/particulares\">Bankia<\/a><\/strong>\u00a0presta especial aten\u00e7\u00e3o \u00e0 RSE, raz\u00e3o pela qual nos pediu para desenvolver um sistema de medi\u00e7\u00e3o que, com base na normaliza\u00e7\u00e3o dos seus pr\u00f3prios indicadores, os ajudasse a conhecer o valor real que contribui para melhorar a reputa\u00e7\u00e3o da empresa e a detetar oportunidades nesta \u00e1rea\", explicam Carlos Correa e Boris Gayoso, s\u00f3cios fundadores da\u00a0<strong><a href=\"https:\/\/www.cecubogroup.com\/pt\/\">Grupo CECUBO<\/a><\/strong>.<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_color=\"#032F77\u2033 saved_tabs=\"all\" global_module=\"5970\u2033][et_pb_row _builder_version=\"4.7.7\u2033 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width_last_edited=\"on|desktop\" max_width=\"35%\" max_width_tablet=\"30%\" max_width_phone=\"45%\" max_width_last_edited=\"on|tablet\" custom_margin=\"45px||||false|false\" custom_margin_tablet=\"-53px||||false|false\" custom_margin_phone=\"30px||||false|false\" custom_margin_last_edited=\"on|phone\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_padding=\"|||0px||||\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px|||0px|false|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"font-weight: normal;\"]Gayoso e Correa querem \"partilhar este reconhecimento com os\u00a0<strong>Departamento de Comunica\u00e7\u00e3o Externa do\u00a0<a href=\"https:\/\/www.bankia.es\/es\/particulares\">Bankia<\/a><\/strong>pela confian\u00e7a que depositaram em n\u00f3s para levar a cabo o projeto\".<\/p>\n<p>\"Estamos igualmente gratos a\u00a0<strong><a href=\"https:\/\/amecorg.com\/\">AMEC<\/a><\/strong>\u00a0e gostar\u00edamos de aproveitar esta oportunidade para reconhecer mais uma vez o trabalho de sensibiliza\u00e7\u00e3o e educa\u00e7\u00e3o que a associa\u00e7\u00e3o realiza no nosso sector, salientando a necessidade de medi\u00e7\u00e3o e investiga\u00e7\u00e3o para um bom desempenho da comunica\u00e7\u00e3o\", concluem.<\/p>\n<p>&nbsp;<\/p>\n<p><strong style=\"font-size: 18px;\">Terceiro ano consecutivo<\/strong><\/p>\n<p>No ano\u00a0<strong>2019, o Grupo CECUBO foi finalista dos Pr\u00e9mios AMEC<\/strong>\u00a0pelo projeto de m\u00e9tricas e avalia\u00e7\u00e3o da comunica\u00e7\u00e3o com o departamento de comunica\u00e7\u00e3o do\u00a0<strong><a href=\"https:\/\/www.ccepiberia.com\/\" target=\"_blank\" rel=\"noopener\">Parceiros europeus da Coca-Cola<\/a><\/strong>.<\/p>\n<p><span style=\"font-size: 18px;\">No ano<\/span><strong style=\"font-size: 18px;\">\u00a02018, Grupo CECUBO\u00a0<\/strong><span style=\"font-size: 18px;\">foi-lhe atribu\u00eddo o pr\u00e9mio\u00a0<\/span><strong style=\"font-size: 18px;\">primeiro pr\u00e9mio<\/strong><span style=\"font-size: 18px;\">\u00a0pelo seu projeto \"Metrics for Media Reputation: Media KPIs to improve brand positioning\", desenvolvido em conjunto com\u00a0<\/span><strong style=\"font-size: 18px;\"><a href=\"https:\/\/www.cetelem.es\/sobre-cetelem\/una-empresa-bnp-paribas\" target=\"_blank\" rel=\"noopener\">Cetelem - BNP Paribas<\/a><\/strong><span style=\"font-size: 18px;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 specialty=\"on\" 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\u00faltimos dez anos. 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