{"id":3179,"date":"2020-05-29T17:25:38","date_gmt":"2020-05-29T17:25:38","guid":{"rendered":"https:\/\/www.cecubogroup.com\/?p=3179"},"modified":"2021-02-19T11:43:00","modified_gmt":"2021-02-19T11:43:00","slug":"cecubo-group-y-bankia-finalistas-tercer-ano-consecutivo-de-los-amec-award","status":"publish","type":"post","link":"https:\/\/www.cecubogroup.com\/pt\/blog\/cecubo-group-y-bankia-finalistas-tercer-ano-consecutivo-de-los-amec-award\/","title":{"rendered":"Grupo CECUBO e Bankia finalistas pelo terceiro ano consecutivo dos Pr\u00e9mios AMEC"},"content":{"rendered":"

[et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_padding=\"|||0px|||\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_margin=\"||||false|false\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto|500||on|||||\" text_text_color=\"#1a2126\u2033 text_font_size=\"18px\" text_letter_spacing=\"4px\"]Blog[\/et_pb_text][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2020\/12\/line.svg\" title_text=\"line\" _builder_version=\"4.7.7\u2033 _module_preset=\"default\" custom_margin=\"-15px||||false|false\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_row][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_post_title author=\"off\" comments=\"off\" featured_image=\"off\" _builder_version=\"4.8.1\u2033 _module_preset=\"default\" title_font=\"Helvetica Neue-Bold||||||||\" title_text_color=\"#032F77\u2033 title_font_size=\"40px\" meta_font=\"Roboto|500|||||||\" meta_text_color=\"#93BB23\u2033 meta_font_size=\"16px\" custom_margin=\"||||false|false\" custom_padding=\"|200px|||false|false|false|false\" custom_padding_tablet=\"|0px||||false|false|false|false\" custom_padding_phone=\"|0px||false|false|false\" custom_padding_last_edited=\"on|tablet\"][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"|0px||0px|false|true\" custom_padding_last_edited=\"on|tablet\" custom_css_main_element=\"font-weight: normal;\"]<\/p>\n

Os Pr\u00e9mios AMEC s\u00e3o os mais prestigiados pr\u00e9mios mundiais no dom\u00ednio da medi\u00e7\u00e3o da comunica\u00e7\u00e3o e das rela\u00e7\u00f5es p\u00fablicas.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_color=\"#f7f7f7f7f7\u2033 custom_padding=\"0px|||0px||||true|false\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_column type=\u00bb4_4\u2033 _builder_version=\u00bb4.8.1\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_image src=\u00bbhttps:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/02\/750\u00d7421-tweet-1-1590771124-1.png\u00bb title_text=\u00bb750\u00d7421-tweet-1-1590771124\u2033 align=\u00bbcenter\u00bb _builder_version=\u00bb4.8.2\u2033 _module_preset=\"default\" custom_padding=\"|200px||200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"|0px||0px|false|true\" custom_padding_last_edited=\"on|desktop\" hover_enabled=\"0\u2033 border_radii=\"on|1vw|1vw|1vw|1vw|1vw|1vw\" border_radii_tablet=\"on|4vw|4vw|4vw|4vw|4vw|4vw\" border_radii_phone=\"on|5vw|5vw|5vw|5vw|5vw|5vw\" border_radii_last_edited=\"on|tablet\" sticky_enabled=\"0\u2033][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|false|true\" custom_padding_tablet=\"|0px|||0px|false|true\" custom_padding_phone=\"|0px|||0px|false|true\" custom_padding_last_edited=\"on|phone\" hover_enabled=\"0\u2033 custom_css_main_element=\"font-weight: normal;\" sticky_enabled=\"0\u2033]<\/p>\n

A nossa equipa foi nomeada para os pr\u00e9mios atribu\u00eddos pela\u00a0\u00a0Associa\u00e7\u00e3o Internacional para a Medi\u00e7\u00e3o e Avalia\u00e7\u00e3o da Comunica\u00e7\u00e3o (AMEC)<\/a><\/strong>\u00a0pelo trabalho efectuado em conjunto com o\u00a0<\/strong>Departamento de Comunica\u00e7\u00e3o Externa do\u00a0Bankia<\/a><\/strong>. Esta nomea\u00e7\u00e3o insere-se na categoria\u00a0\"Recomenda\u00e7\u00f5es de clientes com maior impacto resultantes de um estudo de medi\u00e7\u00e3o\".<\/strong><\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_color=\"#032F77\u2033 global_module=\"2076\u2033 saved_tabs=\"all\"][et_pb_row _builder_version=\"4.7.7\u2033 _module_preset=\"default\" positioning=\"absolute\" position_origin_a=\"center_right\" position_origin_f=\"center_right\" vertical_offset=\"0px\" horizontal_offset=\"0px\" custom_padding=\"0px|||0px||true|false\" custom_css_main_element=\"z-index: 1;\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.7.7\u2033 _module_preset=\"default\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/footer-right-side-bot-f.png\" title_text=\"right-side-effect-f\" align=\"right\" src_tablet=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/right-side-effect-f.png\" src_phone=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/right-side-effect-f.png\" 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A partir da colabora\u00e7\u00e3o entre\u00a0Grupo CECUBO<\/a><\/strong>\u00a0y\u00a0Bankia<\/a><\/strong>\u00a0levou ao desenvolvimento de um sistema avan\u00e7ado de indicadores de reputa\u00e7\u00e3o medi\u00e1tica que torna tang\u00edvel a medi\u00e7\u00e3o da Responsabilidade Social Empresarial (RSE). A estrat\u00e9gia operacional e de comunica\u00e7\u00e3o do Bankia presta especial aten\u00e7\u00e3o \u00e0 RSE, raz\u00e3o pela qual solicitou \u00e0 nossa empresa o desenvolvimento de um sistema de medi\u00e7\u00e3o que, com base na normaliza\u00e7\u00e3o dos seus pr\u00f3prios indicadores, os ajudasse a conhecer o valor real que contribui para melhorar a reputa\u00e7\u00e3o da empresa e a detetar oportunidades neste dom\u00ednio.<\/p>\n

O\u00a0Pr\u00e9mios AMEC<\/strong>\u00a0reconhecem os melhores projectos de investiga\u00e7\u00e3o e inova\u00e7\u00e3o no dom\u00ednio da medi\u00e7\u00e3o, an\u00e1lise e consultoria em comunica\u00e7\u00e3o. Neste caso,\u00a0a nomea\u00e7\u00e3o<\/a>\u00a0\u00e9 partilhada, resultado de um trabalho conjunto com os membros do Departamento de Comunica\u00e7\u00e3o Externa do Bankia.<\/p>\n

 <\/p>\n

Terceiro ano consecutivo<\/u><\/p>\n

No ano\u00a02019 AMEC adjudicado ao Grupo CECUBO<\/strong>\u00a0pelo projeto de m\u00e9tricas e avalia\u00e7\u00e3o da comunica\u00e7\u00e3o com o departamento de comunica\u00e7\u00e3o do\u00a0Parceiros europeus da Coca-Cola<\/a>.<\/p>\n

No ano\u00a02018 Cecubo Group\u00a0<\/strong>foi-lhe atribu\u00eddo o pr\u00e9mio\u00a0primeiro pr\u00e9mio<\/strong>\u00a0pelo seu projeto \"Metrics for Media Reputation: Media KPI's for Improving Brand Positioning\" para\u00a0Cetelem - BNP Paribas<\/a>.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

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A configura\u00e7\u00e3o da agenda p\u00fablica mudou nos \u00faltimos dez anos. Os meios de comunica\u00e7\u00e3o tradicionais j\u00e1 n\u00e3o...<\/p>","protected":false},"author":2,"featured_media":3186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\r\n

Bem-vindo ao WordPress. Este \u00e9 o seu primeiro artigo. Edite-o ou elimine-o, e depois comece a escrever!<\/h2>\r\n

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