{"id":3197,"date":"2019-08-23T17:51:55","date_gmt":"2019-08-23T17:51:55","guid":{"rendered":"https:\/\/www.cecubogroup.com\/?p=3197"},"modified":"2021-03-19T22:41:08","modified_gmt":"2021-03-19T22:41:08","slug":"por-que-es-vital-cuidar-nuestra-comunicacion-en-los-nuevos-medios-audiovisualesr","status":"publish","type":"post","link":"https:\/\/www.cecubogroup.com\/pt\/blog\/por-que-es-vital-cuidar-nuestra-comunicacion-en-los-nuevos-medios-audiovisualesr\/","title":{"rendered":"Porque \u00e9 que \u00e9 vital cuidar da nossa comunica\u00e7\u00e3o nos novos meios audiovisuais?"},"content":{"rendered":"<p>[et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_padding=\"|||0px|||\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_margin=\"||||false|false\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto|500||on|||||\" text_text_color=\"#1a2126\u2033 text_font_size=\"18px\" text_letter_spacing=\"4px\"]Blog[\/et_pb_text][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2020\/12\/line.svg\" title_text=\"line\" _builder_version=\"4.7.7\u2033 _module_preset=\"default\" custom_margin=\"-15px||||false|false\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_row][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_post_title author=\"off\" comments=\"off\" featured_image=\"off\" _builder_version=\"4.8.1\u2033 _module_preset=\"default\" title_font=\"Helvetica Neue-Bold||||||||\" title_text_color=\"#032F77\u2033 title_font_size=\"40px\" meta_font=\"Roboto|500|||||||\" meta_text_color=\"#93BB23\u2033 meta_font_size=\"16px\" custom_margin=\"||||false|false\" custom_padding=\"|200px|||false|false|false|false\" custom_padding_tablet=\"|0px||||false|false|false|false\" custom_padding_phone=\"|0px||false|false|false\" custom_padding_last_edited=\"on|tablet\"][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"|0px||0px|false|true\" custom_padding_last_edited=\"on|tablet\" custom_css_main_element=\"font-weight: normal;\"]Na \u00faltima d\u00e9cada, na sequ\u00eancia do aparecimento e crescimento das redes sociais, a comunica\u00e7\u00e3o tornou-se cada vez mais central no debate p\u00fablico. Tornou-se central tanto para os indiv\u00edduos como, sobretudo, para as empresas.<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_color=\"#f7f7f7f7f7\u2033 custom_padding=\"0px|||0px||||true|false\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/02\/750\u00d7421-blurred-background-cellphone-communicatiofffffff-1566551490.jpg\" title_text=\"750\u00d7421-blurred-background-cellphone-communicatiofffffffff-1566551490\u2033 align=\"center\" _builder_version=\"4.8.2\u2033 _module_preset=\"default\" custom_padding=\"|200px||200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"|0px||0px|false|true\" custom_padding_last_edited=\"on|desktop\" border_radii=\"on|1vw|1vw|1vw|1vw|1vw|1vw|1vw\" border_radii_tablet=\"on|4vw|4vw|4vw|4vw|4vw|4vw\" border_radii_phone=\"on|5vw|5vw|5vw|5vw|5vw|5vw\" border_radii_last_edited=\"on|tablet\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"|0px||0px|false|true\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"font-weight: normal;\"]Como j\u00e1 lhe dissemos em\u00a0<a href=\"https:\/\/www.cecubogroup.com\/pt\/blog\/comunicacion-y-marketing-complementariedad-o-subordinacion\/\"><strong>este post<\/strong><\/a><strong>,<\/strong>\u00a0As empresas comunicam continuamente - e de muitas formas diferentes - e precisam dessa comunica\u00e7\u00e3o para chegarem eficazmente aos seus potenciais clientes. Estamos a meio daquilo a que alguns soci\u00f3logos chamam a Quarta Revolu\u00e7\u00e3o Industrial, que acabar\u00e1 por moldar a Sociedade da Informa\u00e7\u00e3o.<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_color=\"#032F77\u2033 saved_tabs=\"all\" global_module=\"5956\u2033][et_pb_row _builder_version=\"4.7.7\u2033 _module_preset=\"default\" positioning=\"absolute\" position_origin_a=\"center_right\" position_origin_f=\"center_right\" vertical_offset=\"0px\" horizontal_offset=\"0px\" custom_padding=\"0px|||0px||true|false\" custom_css_main_element=\"z-index: 1;\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.7.7\u2033 _module_preset=\"default\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/footer-right-side-bot-f.png\" title_text=\"right-side-effect-f\" align=\"right\" src_tablet=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/right-side-effect-f.png\" src_phone=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/right-side-effect-f.png\" src_last_edited=\"on|phone\" _builder_version=\"4.8.2\u2033 _module_preset=\"default\" width=\"20%\" width_tablet=\"30%\" width_phone=\"50%\" width_last_edited=\"on|phone\" custom_margin=\"7px||||false|false\" custom_margin_tablet=\"125px||||false|false\" custom_margin_phone=\"60px||||false|false\" custom_margin_last_edited=\"on|phone\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.9.0\u2033 _module_preset=\"default\" text_font=\"Roboto|700|||||||\" text_text_color=\"#FFFFFFFFFFFF\" text_font_size=\"40px\" text_line_height=\"1.1em\" text_orientation=\"center\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" text_font_size_tablet=\"\" text_font_size_phone=\"31px\" text_font_size_last_edited=\"on|phone\" custom_css_main_element_last_edited=\"on|desktop\"]Ligue-se \u00e0s suas partes interessadas[\/et_pb_text][et_pb_button button_url=\"https:\/\/www.cecubogroup.com\/servicios\/gabinetes-de-comunicacion\/\" button_text=\"Ir para Gabinetes de comunicaci\u00f3n\" button_alignment=\"centre\" _builder_version=\"4.9.0\u2033 _module_preset=\"default\" custom_button=\"on\" button_text_color=\"#032F77\u2033 button_bg_color=\"#FFFFFFFF\" button_border_width=\"0px\" button_border_radius=\"11px\" button_font=\"Roboto||||||||\" button_use_icon=\"off\" custom_margin=\"||||false|false\" custom_padding=\"|55px||55px|false|true\" custom_padding_tablet=\"\" custom_padding_phone=\"|35px||35px|false|true\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"text-align: center;||box-shadow: 0 3px 6px 0 rgba(0, 0, 0, 0, 0.16);\" box_shadow_style=\"preset2\u2033 box_shadow_horizontal=\"2px\" box_shadow_vertical=\"2px\" box_shadow_blur=\"10px\" box_shadow_color=\"#d3e1ac\" button_text_color__hover_enabled=\"on|hover\" button_text_color__hover=\"#ffffff\" button_bg_color__hover_enabled=\"on|hover\" button_bg_color__hover=\"#93bb23\u2033 button_bg_enable_color__hover=\"on\" custom_css_main_element_last_edited=\"on|phone\"][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_row][et_pb_row _builder_version=\"4.7.7\u2033 _module_preset=\"default\" positioning=\"absolute\" position_origin_a=\"center_left\" position_origin_f=\"center_right\" vertical_offset=\"0px\" horizontal_offset=\"0px\" custom_padding=\"0px||0px|||true|false\" custom_css_main_element=\"z-index: 1;\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.7.7\u2033 _module_preset=\"default\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/footer-left-side-bot.png\" title_text=\"we_specialize_left\" src_tablet=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/nos_especializamos_left.png\" src_phone=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/nos_especializamos_left.png\" src_last_edited=\"on|phone\" _builder_version=\"4.8.2\u2033 _module_preset=\"default\" width=\"35%\" width=\"35%\" width_tablet=\"30%\" width_phone=\"45%\" width_last_edited=\"on|desktop\" max_width=\"35%\" max_width_tablet=\"30%\" max_width_phone=\"45%\" max_width_last_edited=\"on|tablet\" custom_margin=\"45px||||false|false\" custom_margin_tablet=\"-53px||||false|false\" custom_margin_phone=\"30px||||false|false\" custom_margin_last_edited=\"on|phone\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_padding=\"|||0px||||\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px|||0px|false|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"font-weight: normal;\"]Na Ind\u00fastria 4.0, a principal carater\u00edstica \u00e9 o imediatismo e o aumento exponencial dos fluxos de comunica\u00e7\u00e3o.\u00a0<strong>Este facto conduz, em certa medida, a uma sobre-exposi\u00e7\u00e3o e levou a que o conceito de economia da aten\u00e7\u00e3o se tornasse tamb\u00e9m muito popular.<\/strong>. Esta teoria considera a aten\u00e7\u00e3o dos espectadores como um recurso escasso e, por conseguinte, fundamental. \u00c9 neste contexto de hiperconectividade que grande parte do nosso sucesso na comunica\u00e7\u00e3o depende, em grande medida, de atrair e manter a aten\u00e7\u00e3o dos potenciais clientes.<\/p>\n<p>A gest\u00e3o da informa\u00e7\u00e3o e da comunica\u00e7\u00e3o da empresa est\u00e1 a tornar-se fundamental e, por esta raz\u00e3o, 90% das grandes empresas espanholas j\u00e1 disp\u00f5em, como refere o\u00a0<a href=\"http:\/\/www.dircom.org\/catalunya\/decalogo-dircom.pdf\"><strong>Dec\u00e1logo Dircom<\/strong><\/a>O perfil profissional de um Diretor de Comunica\u00e7\u00e3o capaz de implementar e gerir as estrat\u00e9gias de comunica\u00e7\u00e3o adequadas.<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"0px|||0px||||true|false\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/02\/accounts-blur-button-267350-1566552185-scaled.jpg\u00bb title_text=\u00bbaccounts-blur-button-267350-1566552185\u2033 align=\u00bbcenter\u00bb _builder_version=\u00bb4.8.2\u2033 _module_preset=\"default\" custom_padding=\"|200px||200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" border_radii=\"on|1vw|1vw|1vw|1vw|1vw|1vw\" border_radii_tablet=\"on|4vw|4vw|4vw|4vw|4vw|4vw\" border_radii_phone=\"on|5vw|5vw|5vw|5vw|5vw|5vw\" border_radii_last_edited=\"on|tablet\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_padding=\"0px|||||\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px|||0px|false|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"font-weight: normal;\"]Dentro destas estrat\u00e9gias, as redes sociais desempenham um papel cada vez mais fundamental devido \u00e0s enormes vantagens que trazem. A principal \u00e9 o facto de\u00a0<strong>permitiram \u00e0s empresas assumir o controlo da sua pr\u00f3pria comunica\u00e7\u00e3o.<\/strong>Isto proporciona-lhes um canal de comunica\u00e7\u00e3o direto com os seus clientes.  Outra grande vantagem \u00e9 a\u00a0<strong>imediatismo na rece\u00e7\u00e3o\u00a0<em>feedback<\/em><\/strong>\u00a0pelos nossos seguidores. Para al\u00e9m de testar poss\u00edveis ac\u00e7\u00f5es, isto permite-nos melhorar facilmente o contacto com os utilizadores, que se torna mais humano e pr\u00f3ximo. Desta forma, conseguimos naturalizar e personalizar a nossa marca e os nossos produtos.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18px;\">Estas ferramentas digitais tamb\u00e9m nos permitem construir um p\u00fablico forte e cativo que est\u00e1 genuinamente interessado no conte\u00fado que fornecemos nas redes sociais.<\/span><\/p>\n<p>At\u00e9 agora, referimo-nos aos novos meios audiovisuais como um instrumento puramente comunicativo, mas n\u00e3o podemos esquecer que, atualmente, s\u00e3o um dos instrumentos de marketing mais poderosos e mais utilizados.<\/p>\n<p>Tanto assim \u00e9 que as ac\u00e7\u00f5es de publicidade representam mais de 75% das receitas de todas as grandes empresas de publicidade, com exce\u00e7\u00e3o do LinkedIn. Em pouco mais de 10 anos, o<em>\u00a0redes sociais<\/em>A Google e o YouTube conseguiram alterar completamente o ecossistema da publicidade, retirando grande parte do poder aos\u00a0<em>meios de comunica\u00e7\u00e3o social<\/em>\u00a0tradicional. A forma como tornaram isto poss\u00edvel \u00e9 atrav\u00e9s de uma s\u00e9rie de vantagens de que qualquer empresa pode tirar partido:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>O maior p\u00fablico potencial do mundo.<\/strong>\u00a0Como j\u00e1 vimos, as redes sociais oferecem potencialmente uma audi\u00eancia maci\u00e7a de mais de mil milh\u00f5es de utilizadores em todo o mundo.<\/li>\n<li><strong>Est\u00e3o em plena expans\u00e3o.<\/strong>\u00a0Apesar das controv\u00e9rsias sobre a prote\u00e7\u00e3o de dados, as plataformas est\u00e3o em constante crescimento. Tornaram-se o meio de comunica\u00e7\u00e3o mais em voga a n\u00edvel mundial.<\/li>\n<li>O\u00a0<strong>pre\u00e7o da publicidade<\/strong>\u00a0a publicidade nas redes sociais \u00e9 muito menos dispendiosa do que as inser\u00e7\u00f5es publicit\u00e1rias tradicionais e \u00e9 paga por impacto, pelo que tamb\u00e9m \u00e9 altamente eficaz.<\/li>\n<li><strong>Permitem uma segmenta\u00e7\u00e3o pormenorizada.<\/strong>\u00a0Isto permite criar conte\u00fados publicit\u00e1rios muito mais direccionados e mais interessantes para o p\u00fablico.<\/li>\n<li>Permitem\u00a0<strong>analisar as campanhas<\/strong>\u00a0quase em tempo real e com uma vasta gama de estat\u00edsticas.<\/li>\n<li>Permitem gerar um\u00a0<strong>conte\u00fado publicit\u00e1rio muito menos agressivo<\/strong>\u00a0e, deste modo, evitar o cansa\u00e7o que o p\u00fablico sofre com a publicidade tradicional.<\/li>\n<\/ul>\n<p>&nbsp;<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"0px|||0px||||true|false\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/02\/analysis-businesswoman-chart-955447-1566552191.jpg\" title_text=\"analysis-businesswoman-chart-955447-1566552191\u2033 align=\"center\" _builder_version=\"4.8.2\u2033 _module_preset=\"default\" custom_padding=\"|200px||200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" border_radii=\"on|1vw|1vw|1vw|1vw|1vw|1vw|1vw\" border_radii_tablet=\"on|4vw|4vw|4vw|4vw|4vw|4vw\" border_radii_phone=\"on|5vw|5vw|5vw|5vw|5vw|5vw\" border_radii_last_edited=\"on|tablet\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_padding=\"0px|||||\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px|||0px|false|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"font-weight: normal;\"]Al\u00e9m disso, os conte\u00fados publicit\u00e1rios produzidos para as redes sociais s\u00e3o consumidos principalmente em telem\u00f3veis. Estes s\u00e3o dispositivos que, embora cada vez mais, n\u00e3o exigem conte\u00fados de alt\u00edssima qualidade, o que permite produzir conte\u00fados de forma muito mais econ\u00f3mica.<\/p>\n<p>Por sua vez, as redes sociais popularizaram um novo modelo de publicidade que se baseia na figura do\u00a0<strong>a\u00a0<em>prosumidores<\/em>clientes, ou utilizadores, que criam conte\u00fados sobre a marca, bem como os consomem.<\/strong>\u00a0Este fen\u00f3meno gerou o que \u00e9 conhecido como\u00a0<em>marketing de influ\u00eancia<\/em>\u00a0que permite que os valores da marca sejam associados aos valores de um utilizador da rede, fazendo com que os produtos e servi\u00e7os cheguem ao p\u00fablico atrav\u00e9s de um rosto amigo em quem confiam para orientar as suas compras.<\/p>\n<p>Embora as redes sociais ofere\u00e7am um grande potencial como canal para desenvolver a nossa comunica\u00e7\u00e3o empresarial e campanhas de marketing, requerem uma estrat\u00e9gia meticulosa. O que \u00e9 comunicado nas redes sociais tem de responder corretamente \u00e0 nossa imagem de marca e tamb\u00e9m tem de evitar cometer certos erros comuns.\u00a0<strong>Num pr\u00f3ximo post, falaremos sobre como utilizar t\u00e9cnicas audiovisuais, principalmente v\u00eddeo, em ac\u00e7\u00f5es de comunica\u00e7\u00e3o nas Redes Sociais para as tornar mais eficazes.<\/strong><\/p>\n<p>&nbsp;<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 specialty=\"on\" _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_color=\"#f6f6f6f6\u2033 global_module=\"1979\u2033 saved_tabs=\"all\"][et_pb_column type=\"1_2\u2033 _builder_version=\"3.25\u2033 custom_padding=\"||||\" custom_padding__hover=\"||||\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/servicios.jpg\" title_text=\"services\" _builder_version=\"4.8.1\u2033 _module_preset=\"default\" border_radii=\"on|1vw|1vw|1vw|1vw|1vw|1vw\" 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