{"id":3206,"date":"2019-07-24T18:03:07","date_gmt":"2019-07-24T18:03:07","guid":{"rendered":"https:\/\/www.cecubogroup.com\/?p=3206"},"modified":"2021-02-19T11:44:02","modified_gmt":"2021-02-19T11:44:02","slug":"metricas-de-comunicacion-mas-alla-del-roi-y-la-audiencia","status":"publish","type":"post","link":"https:\/\/www.cecubogroup.com\/pt\/blog\/metricas-de-comunicacion-mas-alla-del-roi-y-la-audiencia\/","title":{"rendered":"M\u00e9tricas de comunica\u00e7\u00e3o: para al\u00e9m do ROI e da audi\u00eancia"},"content":{"rendered":"

[et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_padding=\"|||0px|||\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_margin=\"||||false|false\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto|500||on|||||\" text_text_color=\"#1a2126\u2033 text_font_size=\"18px\" text_letter_spacing=\"4px\"]Blog[\/et_pb_text][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2020\/12\/line.svg\" title_text=\"line\" _builder_version=\"4.7.7\u2033 _module_preset=\"default\" custom_margin=\"-15px||||false|false\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_row][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_post_title author=\"off\" comments=\"off\" featured_image=\"off\" _builder_version=\"4.8.1\u2033 _module_preset=\"default\" title_font=\"Helvetica Neue-Bold||||||||\" title_text_color=\"#032F77\u2033 title_font_size=\"40px\" meta_font=\"Roboto|500|||||||\" meta_text_color=\"#93BB23\u2033 meta_font_size=\"16px\" custom_margin=\"||||false|false\" custom_padding=\"|200px|||false|false|false|false\" custom_padding_tablet=\"|0px||||false|false|false|false\" custom_padding_phone=\"|0px||false|false|false\" custom_padding_last_edited=\"on|tablet\"][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"|0px||0px|false|true\" custom_padding_last_edited=\"on|tablet\" custom_css_main_element=\"font-weight: normal;\"]<\/p>\n

H\u00e1 algumas semanas, os nossos directores Carlos Correa e Boris Gayoso participaram no Afterwork organizado pelos colegas da DIRCOM Galicia e da Markea e que teve lugar no Club Financiero Atl\u00e1ntico, na Corunha.<\/p>\n

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Nesta interessante iniciativa, que visa a partilha de conhecimentos entre profissionais da comunica\u00e7\u00e3o e do marketing, puderam expor as\u00a0metodologia e modelos de medi\u00e7\u00e3o<\/strong>\u00a0que aplicamos em\u00a0Grupo Cecubo<\/a>.<\/u><\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_color=\"#032F77\u2033 global_module=\"2076\u2033 saved_tabs=\"all\"][et_pb_row _builder_version=\"4.7.7\u2033 _module_preset=\"default\" positioning=\"absolute\" position_origin_a=\"center_right\" position_origin_f=\"center_right\" vertical_offset=\"0px\" horizontal_offset=\"0px\" custom_padding=\"0px|||0px||true|false\" custom_css_main_element=\"z-index: 1;\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.7.7\u2033 _module_preset=\"default\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/footer-right-side-bot-f.png\" title_text=\"right-side-effect-f\" align=\"right\" src_tablet=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/right-side-effect-f.png\" src_phone=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/right-side-effect-f.png\" 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text_font_size_last_edited=\"on|phone\" custom_css_main_element_last_edited=\"on|desktop\"]Podemos ajud\u00e1-lo a comunicar melhor[\/et_pb_text][et_pb_button button_text=\"Ir para Audi\u00eancias Digitais\" button_alignment=\"center\" _builder_version=\"4.8.2\u2033 _module_preset=\"default\" custom_button=\"on\" button_text_color=\"#032F77\u2033 button_bg_color=\"#FFFFFFFF\" button_border_width=\"0px\" button_border_radius=\"11px\" button_font=\"Roboto||||||||\" button_use_icon=\"off\" custom_margin=\"||||false|false\" custom_padding=\"|55px||55px|false|true\" custom_padding_tablet=\"\" custom_padding_phone=\"|35px||35px|false|true\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"text-align: center;||box-shadow: 0 3px 6px 0 rgba(0, 0, 0, 0, 0.16);\" box_shadow_style=\"preset2\u2033 box_shadow_horizontal=\"2px\" box_shadow_vertical=\"2px\" box_shadow_blur=\"10px\" box_shadow_color=\"#d3e1ac\" button_text_color__hover_enabled=\"on|hover\" 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custom_padding_tablet=\"|0px|||0px|false|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"font-weight: normal;\"]]<\/p>\n

Nas linhas seguintes, apresentamos algumas das conclus\u00f5es:<\/p>\n

 <\/p>\n

9 IDEIAS PARA IMPLEMENTAR UM SISTEMA DE M\u00c9TRICAS<\/p>\n

Medir a comunica\u00e7\u00e3o de uma organiza\u00e7\u00e3o tem dois objectivos essenciais. Por um lado, melhorar a\u00a0efic\u00e1cia do servi\u00e7o respons\u00e1vel<\/strong>\u00a0para desenvolver essa fun\u00e7\u00e3o; por outro lado, para saber como a\u00a0a comunica\u00e7\u00e3o afecta a reputa\u00e7\u00e3o da empresa<\/strong>\u00a0e, por conseguinte, na sua conta de ganhos e perdas.<\/p>\n

 <\/p>\n

A comunica\u00e7\u00e3o - e a forma como os nossos p\u00fablicos-alvo nos v\u00eaem e valorizam - \u00e9, como j\u00e1 defendemos noutras ocasi\u00f5es, uma parte fundamental de qualquer organiza\u00e7\u00e3o, e a sua constante medi\u00e7\u00e3o e compara\u00e7\u00e3o \u00e9 vital para o sucesso de qualquer organiza\u00e7\u00e3o.\u00a0<\/span>conhecer o cen\u00e1rio em que operamos e a forma como projectamos a nossa imagem p\u00fablica<\/strong>. Aqui podemos ver as 9 ideias para implementar um sistema de m\u00e9tricas:<\/span><\/p>\n

 <\/p>\n

\u200b\u00a0N\u00e3o existem sistemas universais.<\/strong>\u00a0Cada organiza\u00e7\u00e3o, cada estrat\u00e9gia e cada plano de comunica\u00e7\u00e3o necessitam de um modelo personalizado.<\/p>\n

\u00a0O caso de utiliza\u00e7\u00e3o deve ser definido.<\/strong>\u00a0Qual \u00e9 o objetivo da implementa\u00e7\u00e3o de um sistema de m\u00e9tricas de comunica\u00e7\u00e3o?<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"0px|||0px||true|false\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_image src=\u00bbhttps:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/02\/captura-de-pantalla-2019-07-23-a-las-18-35-02-1563959811.png\u00bb title_text=\u00bbcaptura-de-pantalla-2019-07-23-a-las-18-35-02-1563959811\u2033 align=\u00bbcenter\u00bb _builder_version=\u00bb4.8.2\u2033 _module_preset=\"default\" custom_padding=\"|200px||200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" hover_enabled=\"0\u2033 border_radii=\"on|1vw|1vw|1vw|1vw|1vw|1vw\" border_radii_tablet=\"on|4vw|4vw|4vw|4vw|4vw|4vw\" border_radii_phone=\"on|5vw|5vw|5vw|5vw|5vw|5vw\" border_radii_last_edited=\"on|tablet\" sticky_enabled=\"0\u2033][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_padding=\"0px|||||\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px|||0px|false|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"font-weight: normal;\"]]<\/p>\n

\u00a0\u00c9 necess\u00e1rio\u00a0modela\u00e7\u00e3o da realidade da organiza\u00e7\u00e3o<\/strong>. Qual \u00e9 a nossa agenda organizacional, a agenda dos meios de comunica\u00e7\u00e3o social e a agenda p\u00fablica que nos afecta.<\/p>\n

\u00a0Vamos escolher o\u00a0fontes de dados<\/strong>modela\u00e7\u00e3o, digitaliza\u00e7\u00e3o, automatiza\u00e7\u00e3o e liga\u00e7\u00e3o.<\/p>\n

\u00a0Na era do\u00a0conte\u00fado<\/strong>Vamos medir o conte\u00fado.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"0px|||0px||true|false\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_image src=\u00bbhttps:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/02\/captura-de-pantalla-2019-07-23-a-las-18-41-11-1563959832.png\u00bb title_text=\u00bbcaptura-de-pantalla-2019-07-23-a-las-18-41-11-1563959832\u2033 align=\u00bbcenter\u00bb _builder_version=\u00bb4.8.2\u2033 _module_preset=\"default\" custom_padding=\"|200px||200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" hover_enabled=\"0\u2033 border_radii=\"on|1vw|1vw|1vw|1vw|1vw|1vw\" border_radii_tablet=\"on|4vw|4vw|4vw|4vw|4vw|4vw\" border_radii_phone=\"on|5vw|5vw|5vw|5vw|5vw|5vw\" border_radii_last_edited=\"on|tablet\" sticky_enabled=\"0\u2033][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_padding=\"0px|||||\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px|||0px|false|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"font-weight: normal;\"]]<\/p>\n

\u00a0Vamos tornar tang\u00edvel o intang\u00edvel<\/strong>. Implementar KPIs com base nas vari\u00e1veis qualitativas da comunica\u00e7\u00e3o.<\/p>\n

\u00a0Contraste e compara\u00e7\u00e3o.<\/strong>\u00a0Vamos medir as agendas que afectam a nossa organiza\u00e7\u00e3o, comparar diferentes marcas e projectos e avaliar a nossa posi\u00e7\u00e3o em rela\u00e7\u00e3o \u00e0 concorr\u00eancia.<\/p>\n

\u00a0Vamos correlacionar os nossos dados<\/strong>\u00a0a comunica\u00e7\u00e3o com outras m\u00e9tricas estrat\u00e9gicas da organiza\u00e7\u00e3o. Atrav\u00e9s de modelos estat\u00edsticos, \u00e9 poss\u00edvel avaliar o peso da comunica\u00e7\u00e3o na atividade da empresa.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"0px|||0px||true|false\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_image src=\u00bbhttps:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/02\/captura-de-pantalla-2019-07-24-a-las-10-52-34-1563959842.png\u00bb title_text=\u00bbcaptura-de-pantalla-2019-07-24-a-las-10-52-34-1563959842\u2033 align=\u00bbcenter\u00bb _builder_version=\u00bb4.8.2\u2033 _module_preset=\"default\" custom_padding=\"|200px||200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" hover_enabled=\"0\u2033 border_radii=\"on|1vw|1vw|1vw|1vw|1vw|1vw\" border_radii_tablet=\"on|4vw|4vw|4vw|4vw|4vw|4vw\" border_radii_phone=\"on|5vw|5vw|5vw|5vw|5vw|5vw\" border_radii_last_edited=\"on|tablet\" sticky_enabled=\"0\u2033][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_padding=\"0px|||||\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px|||0px|false|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"font-weight: normal;\"]]<\/p>\n

\u00a0Por fim, desenvolvemos um\u00a0boa visualiza\u00e7\u00e3o de dados<\/strong>. A forma como a informa\u00e7\u00e3o \u00e9 apresentada, consultada e extra\u00edda \u00e9 essencial para ganhar velocidade na tomada de ac\u00e7\u00f5es e decis\u00f5es.<\/p>\n

Gostar\u00edamos de agradecer a toda a equipa do Grupo Cecubo\u00a0Dircom Galiza<\/a><\/u><\/strong>\u00a0y\u00a0Markea<\/a><\/u><\/strong>\u00a0pelo convite, reconhecendo o valioso trabalho pedag\u00f3gico e o refor\u00e7o da nossa profiss\u00e3o efectuado por ambas as associa\u00e7\u00f5es, bem como todos os participantes neste interessante Afterwork.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 specialty=\"on\" _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_color=\"#f6f6f6f6\u2033 global_module=\"1979\u2033 saved_tabs=\"all\"][et_pb_column type=\"1_2\u2033 _builder_version=\"3.25\u2033 custom_padding=\"||||\" custom_padding__hover=\"||||\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/servicios.jpg\" title_text=\"services\" _builder_version=\"4.8.1\u2033 _module_preset=\"default\" border_radii=\"on|1vw|1vw|1vw|1vw|1vw|1vw\" border_radii_tablet=\"on|4vw|4vw|4vw|4vw|4vw\" border_radii_phone=\"on|5vw|5vw|5vw|5vw|5vw|5vw\" border_radii_last_edited=\"on|desktop\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_2\u2033 specialty_columns=\"2\u2033 _builder_version=\"3.25\u2033 custom_padding=\"||||\" custom_padding__hover=\"||||\"][et_pb_row_inner _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column_inner saved_specialty_column_type=\"1_2\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_text_color=\"#4d4d4d4d4d\" text_font_size=\"18px\" text_line_height=\"1.3em\" custom_margin=\"25px||||false|false\" custom_padding=\"||||false|false\" custom_css_main_element=\"font-weight: 400;\"]Obtenha melhores resultados[\/et_pb_text][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto|700|||||||\" text_text_color=\"#032f77\u2033 text_font_size=\"40px\" text_line_height=\"1.1em\" custom_margin=\"-5px||||false|false\" custom_padding=\"||||false|false\" custom_css_main_element=\"||font-weight: 900;\"]Os nossos servi\u00e7os podem ajud\u00e1-lo?[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=\"1_2,1_2\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_margin=\"-25px||||false|false\"][et_pb_column_inner type=\"1_2\u2033 saved_specialty_column_type=\"1_2\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_button button_text=\"Ir para o Est\u00fadio Criativo\" button_alignment=\"left\" _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_button=\"on\" button_text_size=\"18px\" button_text_color=\"#032F77\u2033 button_bg_color=\"RGBA(0,0,0,0)\" button_border_width=\"3px\" button_border_color=\"#032F77\u2033 button_border_radius=\"1vw\" button_font=\"Roboto|700|||||||\" button_use_icon=\"off\" custom_margin=\"||||false|false\" button_use_icon=\"off\" custom_margin=\"||||false|false\" custom_padding=\"7px|0px|7px|0px|0px|true|true\" button_border_radius_tablet=\"4vw\" button_border_radius_phone=\"5vw\" button_border_radius_last_edited=\"on|phone\" custom_css_main_element=\"width:100%;||text-align: center;||box-shadow: 0 3px 6px 0 rgba(0, 0, 0, 0, 0, 0.16);\" box_shadow_style=\"preset2\u2033 box_shadow_horizontal=\"2px\" box_shadow_vertical=\"2px\" box_shadow_blur=\"10px\" box_shadow_color=\"#d3e1ac\" button_text_color__hover_enabled=\"on|hover\" button_text_color__hover=\"#ffffffffff\" button_bg_color__hover_enabled=\"on|hover\" button_bg_color__hover=\"#032F77\u2033 button_bg_enable_enable_color__hover=\"on\"][\/et_pb_button][\/et_pb_column_inner][et_pbb_column_inner type=\"1_2\u2033 saved_specialty_column_type=\"1_2\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_button button_text=\"Ir para o Est\u00fadio Criativo\" button_alignment=\"left\" _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_button=\"on\" button_text_size=\"18px\" button_text_color=\"#032F77\u2033 button_bg_color=\"RGBA(0,0,0,0)\" button_border_width=\"3px\" button_border_color=\"#032F77\u2033 button_border_radius=\"1vw\" button_font=\"Roboto|700|||||||\" button_use_icon=\"off\" custom_margin=\"||||false|false\" button_use_icon=\"off\" custom_margin=\"||||false|false\" custom_padding=\"7px|0px|7px|0px|0px|true|true\" button_border_radius_tablet=\"4vw\" button_border_radius_phone=\"5vw\" button_border_radius_last_edited=\"on|tablet\" custom_css_main_element=\"width:100%;||text-align: center;||box-shadow: 0 3px 6px 0 rgba(0, 0, 0, 0, 0, 0.16);\" box_shadow_style=\"preset2\u2033 box_shadow_horizontal=\"2px\" box_shadow_vertical=\"2px\" box_shadow_blur=\"10px\" box_shadow_color=\"#d3e1ac\" button_text_color__hover_enabled=\"on|hover\" button_text_color__hover=\"#ffffffffff\" button_bg_color__hover_enabled=\"on|hover\" button_bg_color__hover=\"#032F77\u2033 button_bg_enable_enable_color__hover=\"on\"][\/et_pb_button][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"

A configura\u00e7\u00e3o da agenda p\u00fablica mudou nos \u00faltimos dez anos. Os meios de comunica\u00e7\u00e3o tradicionais j\u00e1 n\u00e3o...<\/p>","protected":false},"author":2,"featured_media":3211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\r\n

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