{"id":3218,"date":"2019-06-05T09:50:06","date_gmt":"2019-06-05T09:50:06","guid":{"rendered":"https:\/\/www.cecubogroup.com\/?p=3218"},"modified":"2021-02-19T11:44:16","modified_gmt":"2021-02-19T11:44:16","slug":"como-es-el-perfil-en-medios-de-los-directores-de-comunicacion-en-espanar-1o-observatorio-mediatico-dircom","status":"publish","type":"post","link":"https:\/\/www.cecubogroup.com\/pt\/blog\/como-es-el-perfil-en-medios-de-los-directores-de-comunicacion-en-espanar-1o-observatorio-mediatico-dircom\/","title":{"rendered":"Qual \u00e9 o perfil medi\u00e1tico dos directores de comunica\u00e7\u00e3o em Espanha? 1\u00ba Observat\u00f3rio DIRCOM dos Media"},"content":{"rendered":"

[et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_padding=\"|||0px|||\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_margin=\"||||false|false\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto|500||on|||||\" text_text_color=\"#1a2126\u2033 text_font_size=\"18px\" text_letter_spacing=\"4px\"]Blog[\/et_pb_text][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2020\/12\/line.svg\" title_text=\"line\" _builder_version=\"4.7.7\u2033 _module_preset=\"default\" custom_margin=\"-15px||||false|false\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_row][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_post_title author=\"off\" comments=\"off\" featured_image=\"off\" _builder_version=\"4.8.1\u2033 _module_preset=\"default\" title_font=\"Helvetica Neue-Bold||||||||\" title_text_color=\"#032F77\u2033 title_font_size=\"40px\" meta_font=\"Roboto|500|||||||\" meta_text_color=\"#93BB23\u2033 meta_font_size=\"16px\" custom_margin=\"||||false|false\" custom_padding=\"|200px|||false|false|false\" custom_padding_tablet=\"|0px|||false|false\" custom_padding_phone=\"|0px||||false|false|false|false\" custom_padding_last_edited=\"on|tablet\" hover_enabled=\"0\u2033 sticky_enabled=\"0\u2033][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"|0px||0px|false|true\" custom_padding_last_edited=\"on|tablet\" custom_css_main_element=\"font-weight: normal;\"]<\/p>\n

Publicamos os dados do primeiro Observat\u00f3rio dos Media DIRCOM para medir o perfil e o impacto da profiss\u00e3o. 78% das not\u00edcias em que os meios de comunica\u00e7\u00e3o espanh\u00f3is relatam a vers\u00e3o de um DIRCOM s\u00e3o positivas. A presen\u00e7a do Diretor de Comunica\u00e7\u00e3o nos meios de comunica\u00e7\u00e3o social \u00e9 representada por homens, 84% das not\u00edcias, em compara\u00e7\u00e3o com 16% de mulheres Os sectores do desporto, autom\u00f3vel e alimenta\u00e7\u00e3o s\u00e3o aqueles em que os DIRCOM t\u00eam mais destaque.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_color=\"#f7f7f7f7f7\u2033 custom_padding=\"0px|||0px||||true|false\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_image src=\u00bbhttps:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/02\/750\u00d7421-captura-de-pantalla-2019-06-05-a-las-18-19-06-1559751568.png\u00bb title_text=\u00bb750\u00d7421-captura-de-pantalla-2019-06-05-a-las-18-19-06-1559751568\u2033 align=\u00bbcenter\u00bb _builder_version=\u00bb4.8.2\u2033 _module_preset=\"default\" custom_padding=\"|200px||200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"|0px||0px|false|true\" custom_padding_last_edited=\"on|desktop\" hover_enabled=\"0\u2033 border_radii=\"on|1vw|1vw|1vw|1vw|1vw|1vw\" border_radii_tablet=\"on|4vw|4vw|4vw|4vw|4vw|4vw\" border_radii_phone=\"on|5vw|5vw|5vw|5vw|5vw|5vw\" border_radii_last_edited=\"on|tablet\" sticky_enabled=\"0\u2033][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"|0px||0px|false|true\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"font-weight: normal;\"]<\/p>\n

Os dados do nosso primeiro\u00a0DIRCOM Observat\u00f3rio dos Media<\/a>\u00a0que hoje apresentamos, indicam que 78% das not\u00edcias em que os meios de comunica\u00e7\u00e3o social espanh\u00f3is retomaram a vers\u00e3o de uma DIRCOM durante os primeiros quatro meses de 2019 foram positivas, 10.50% foram negativas e 11.50% foram neutras.<\/p>\n

Para este estudo, centr\u00e1mo-nos no perfil medi\u00e1tico das DIRCOMs em Espanha e a an\u00e1lise permite-nos afirmar que em 96% dos casos o profissional \u00e9 identificado com o seu nome completo e cargo. Estes dados confirmam que\u00a0esta profiss\u00e3o tem um elevado n\u00edvel de incorpora\u00e7\u00e3o.<\/strong><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_color=\"#032F77\u2033 global_module=\"2076\u2033 saved_tabs=\"all\"][et_pb_row _builder_version=\"4.7.7\u2033 _module_preset=\"default\" positioning=\"absolute\" position_origin_a=\"center_right\" position_origin_f=\"center_right\" vertical_offset=\"0px\" horizontal_offset=\"0px\" custom_padding=\"0px|||0px||true|false\" custom_css_main_element=\"z-index: 1;\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.7.7\u2033 _module_preset=\"default\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/footer-right-side-bot-f.png\" title_text=\"right-side-effect-f\" align=\"right\" src_tablet=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/right-side-effect-f.png\" src_phone=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/right-side-effect-f.png\" 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text_font_size_last_edited=\"on|phone\" custom_css_main_element_last_edited=\"on|desktop\"]Podemos ajud\u00e1-lo a comunicar melhor[\/et_pb_text][et_pb_button button_text=\"Ir para Audi\u00eancias Digitais\" button_alignment=\"center\" _builder_version=\"4.8.2\u2033 _module_preset=\"default\" custom_button=\"on\" button_text_color=\"#032F77\u2033 button_bg_color=\"#FFFFFFFF\" button_border_width=\"0px\" button_border_radius=\"11px\" button_font=\"Roboto||||||||\" button_use_icon=\"off\" custom_margin=\"||||false|false\" custom_padding=\"|55px||55px|false|true\" custom_padding_tablet=\"\" custom_padding_phone=\"|35px||35px|false|true\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"text-align: center;||box-shadow: 0 3px 6px 0 rgba(0, 0, 0, 0, 0.16);\" box_shadow_style=\"preset2\u2033 box_shadow_horizontal=\"2px\" box_shadow_vertical=\"2px\" box_shadow_blur=\"10px\" box_shadow_color=\"#d3e1ac\" button_text_color__hover_enabled=\"on|hover\" 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No entanto, verificamos que esta realidade varia substancialmente consoante o sector de atividade. Assim, quando a informa\u00e7\u00e3o se refere a institui\u00e7\u00f5es, banca, cultura e entretenimento, \u00e9 comum encontrar o apelativo\u00a0Respons\u00e1vel pela comunica\u00e7\u00e3o<\/strong>;\u00a0Diretor de Comunica\u00e7\u00e3o<\/strong>\u00a0nos casos do sector autom\u00f3vel e alimentar, e no desporto e na arena pol\u00edtica, o termo\u00a0Assessor de imprensa<\/strong>. A identifica\u00e7\u00e3o pela sigla DIRCOM \u00e9 recorrente no sector cient\u00edfico e nas not\u00edcias dos meios de comunica\u00e7\u00e3o social.<\/p>\n

O desporto, o sector autom\u00f3vel e o sector alimentar s\u00e3o os sectores em que as DIRCOM mais se destacam, enquanto os principais temas a que as DIRCOM est\u00e3o ligadas na imprensa s\u00e3o\u00a0RSE, resultados empresariais e eventos de confer\u00eancia.<\/strong><\/p>\n

Na elabora\u00e7\u00e3o do relat\u00f3rio, analis\u00e1mos\u00a01 134 not\u00edcias de 1 de janeiro de 2019 a 31 de abril de 2019<\/strong>. 67,7% das not\u00edcias em que a DIRCOM est\u00e1 envolvida resultam de declara\u00e7\u00f5es de empresas, enquanto apenas 3,1% incidem sobre o perfil profissional.<\/p>\n

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Os impactos negativos nos meios de comunica\u00e7\u00e3o social devem-se principalmente ao facto de as DIRCOM serem respons\u00e1veis pela divulga\u00e7\u00e3o de maus resultados comerciais, problemas laborais internos, corrup\u00e7\u00e3o e crises empresariais.<\/p>\n

Em Espanha, o\u00a0presen\u00e7a do Diretor de Comunica\u00e7\u00e3o nos meios de comunica\u00e7\u00e3o social<\/strong>\u00a0\u00e9 maioritariamente representado por homens, com 841 PT3T de casos em compara\u00e7\u00e3o com 161 PT3T de mulheres.<\/p>\n

Na CECUBO, entendemos que o papel do DIRCOM \u00e9 fundamental:\u00a0Os casos em que n\u00e3o h\u00e1 resposta a um pedido de informa\u00e7\u00e3o de uma empresa ou institui\u00e7\u00e3o geram impactos negativos e podem conduzir a crises de reputa\u00e7\u00e3o.<\/strong><\/p>\n

Convidamo-lo a consultar o relat\u00f3rio interativo completo atrav\u00e9s desta liga\u00e7\u00e3o\u00a0liga\u00e7\u00e3o<\/a>.<\/p>\n

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A configura\u00e7\u00e3o da agenda p\u00fablica mudou nos \u00faltimos dez anos. Os meios de comunica\u00e7\u00e3o tradicionais j\u00e1 n\u00e3o...<\/p>","protected":false},"author":2,"featured_media":3222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\r\n

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