{"id":3227,"date":"2019-04-12T11:54:54","date_gmt":"2019-04-12T11:54:54","guid":{"rendered":"https:\/\/www.cecubogroup.com\/?p=3227"},"modified":"2021-02-19T11:44:29","modified_gmt":"2021-02-19T11:44:29","slug":"cecubo-group-finalista-por-segundo-ano-consecutivo-de-los-amec-awards-por-su-innovacion-en-metricas-evaluacion-de-estrategias-y-consultoria-de-comunicacion","status":"publish","type":"post","link":"https:\/\/www.cecubogroup.com\/pt\/blog\/cecubo-group-finalista-por-segundo-ano-consecutivo-de-los-amec-awards-por-su-innovacion-en-metricas-evaluacion-de-estrategias-y-consultoria-de-comunicacion\/","title":{"rendered":"Grupo CECUBO, finalista pelo segundo ano consecutivo dos Pr\u00e9mios AMEC pela sua inova\u00e7\u00e3o em m\u00e9tricas, avalia\u00e7\u00e3o de estrat\u00e9gias e consultoria de comunica\u00e7\u00e3o."},"content":{"rendered":"

[et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_padding=\"|||0px|||\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_margin=\"||||false|false\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto|500||on|||||\" text_text_color=\"#1a2126\u2033 text_font_size=\"18px\" text_letter_spacing=\"4px\"]Blog[\/et_pb_text][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2020\/12\/line.svg\" title_text=\"line\" _builder_version=\"4.7.7\u2033 _module_preset=\"default\" custom_margin=\"-15px||||false|false\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_row][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_post_title author=\"off\" comments=\"off\" featured_image=\"off\" _builder_version=\"4.8.1\u2033 _module_preset=\"default\" title_font=\"Helvetica Neue-Bold||||||||\" title_text_color=\"#032F77\u2033 title_font_size=\"40px\" meta_font=\"Roboto|500|||||||\" meta_text_color=\"#93BB23\u2033 meta_font_size=\"16px\" custom_margin=\"||||false|false\" custom_padding=\"|200px|||false|false|false|false\" custom_padding_tablet=\"|0px||||false|false|false|false\" custom_padding_phone=\"|0px||false|false|false\" custom_padding_last_edited=\"on|tablet\"][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"|0px||0px|false|true\" custom_padding_last_edited=\"on|tablet\" custom_css_main_element=\"font-weight: normal;\"]<\/p>\n

Os Pr\u00e9mios AMEC s\u00e3o os mais prestigiados pr\u00e9mios mundiais no dom\u00ednio da medi\u00e7\u00e3o da comunica\u00e7\u00e3o e das rela\u00e7\u00f5es p\u00fablicas.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_color=\"#f7f7f7f7f7\u2033 custom_padding=\"0px|||0px||||true|false\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/02\/750\u00d7421-amec-awards-a-night-of-celebration-1555069763.jpg\" title_text=\"750\u00d7421-amec-awards-a-night-of-celebration-1555069763\u2033 align=\"center\" _builder_version=\"4.8.2\u2033 _module_preset=\"default\" custom_padding=\"|200px||200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"|0px||0px|false|true\" custom_padding_last_edited=\"on|desktop\" hover_enabled=\"0\u2033 border_radii=\"on|1vw|1vw|1vw|1vw|1vw|1vw\" border_radii_tablet=\"on|4vw|4vw|4vw|4vw|4vw|4vw\" border_radii_phone=\"on|5vw|5vw|5vw|5vw|5vw|5vw\" border_radii_last_edited=\"on|tablet\" sticky_enabled=\"0\u2033][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"|0px||0px|false|true\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"font-weight: normal;\"]<\/p>\n

A nossa empresa foi nomeada em duas categorias, entre os finalistas dos Pr\u00e9mios AMEC 2019, para o projeto de m\u00e9tricas e avalia\u00e7\u00e3o da comunica\u00e7\u00e3o com o departamento de comunica\u00e7\u00e3o da\u00a0Parceiros europeus da Coca-Cola<\/strong><\/a>.<\/p>\n

Estes pr\u00e9mios, atribu\u00eddos pelo\u00a0Associa\u00e7\u00e3o Internacional para a Medi\u00e7\u00e3o e Avalia\u00e7\u00e3o da Comunica\u00e7\u00e3o (AMEC)<\/a>,<\/strong>\u00a0reconhece os melhores projectos de investiga\u00e7\u00e3o e inova\u00e7\u00e3o em medi\u00e7\u00e3o, an\u00e1lise e consultoria em comunica\u00e7\u00e3o.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_color=\"#032F77\u2033 global_module=\"2076\u2033 saved_tabs=\"all\"][et_pb_row _builder_version=\"4.7.7\u2033 _module_preset=\"default\" positioning=\"absolute\" position_origin_a=\"center_right\" position_origin_f=\"center_right\" vertical_offset=\"0px\" horizontal_offset=\"0px\" custom_padding=\"0px|||0px||true|false\" custom_css_main_element=\"z-index: 1;\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.7.7\u2033 _module_preset=\"default\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/footer-right-side-bot-f.png\" title_text=\"right-side-effect-f\" align=\"right\" src_tablet=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/right-side-effect-f.png\" src_phone=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/right-side-effect-f.png\" src_last_edited=\"on|phone\" _builder_version=\"4.8.2\u2033 _module_preset=\"default\" width=\"20%\" width_tablet=\"30%\" width_phone=\"50%\" width_last_edited=\"on|phone\" custom_margin=\"7px||||false|false\" custom_margin_tablet=\"125px||||false|false\" custom_margin_phone=\"60px||||false|false\" custom_margin_last_edited=\"on|phone\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.2\u2033 _module_preset=\"default\" text_font=\"Roboto|700|||||||\" text_text_color=\"#FFFFFFFFFFFF\" text_font_size=\"40px\" text_line_height=\"1.1em\" text_orientation=\"center\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" text_font_size_tablet=\"\" text_font_size_phone=\"31px\" text_font_size_last_edited=\"on|phone\" custom_css_main_element_last_edited=\"on|desktop\"]Podemos ajud\u00e1-lo a comunicar melhor[\/et_pb_text][et_pb_button button_text=\"Ir para Audi\u00eancias Digitais\" button_alignment=\"center\" _builder_version=\"4.8.2\u2033 _module_preset=\"default\" custom_button=\"on\" button_text_color=\"#032F77\u2033 button_bg_color=\"#FFFFFFFF\" button_border_width=\"0px\" button_border_radius=\"11px\" button_font=\"Roboto||||||||\" button_use_icon=\"off\" custom_margin=\"||||false|false\" custom_padding=\"|55px||55px|false|true\" custom_padding_tablet=\"\" custom_padding_phone=\"|35px||35px|false|true\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"text-align: center;||box-shadow: 0 3px 6px 0 rgba(0, 0, 0, 0, 0.16);\" box_shadow_style=\"preset2\u2033 box_shadow_horizontal=\"2px\" box_shadow_vertical=\"2px\" box_shadow_blur=\"10px\" box_shadow_color=\"#d3e1ac\" button_text_color__hover_enabled=\"on|hover\" 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custom_padding_tablet=\"|0px|||0px|false|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"font-weight: normal;\"]]<\/p>\n

As nomea\u00e7\u00f5es, que se inserem nas categorias \"Melhor medi\u00e7\u00e3o da comunica\u00e7\u00e3o com o consumidor\" e \"Melhor utiliza\u00e7\u00e3o da medi\u00e7\u00e3o\/pesquisa integrada da comunica\u00e7\u00e3o\", reconhecem o trabalho e os resultados do projeto para a Coca-Cola European Partners.\u00a0\"Integrar m\u00e9tricas avan\u00e7adas e dados sociol\u00f3gicos para uma melhor comunica\u00e7\u00e3o\".<\/strong><\/p>\n

A partir da colabora\u00e7\u00e3o entre\u00a0Grupo CECUBO<\/a><\/strong>\u00a0y\u00a0Parceiros europeus da Coca-Cola<\/a><\/strong>\u00a0resultou num sistema avan\u00e7ado de m\u00e9tricas que inclui o desenvolvimento de indicadores especializados nas prioridades do cliente, bem como a monitoriza\u00e7\u00e3o em tempo real da evolu\u00e7\u00e3o do impacto da sua comunica\u00e7\u00e3o. Para al\u00e9m disso, introduzimos a vari\u00e1vel da agenda p\u00fablica para orientar a comunica\u00e7\u00e3o para as tend\u00eancias e preocupa\u00e7\u00f5es da sociedade a que se destina, nas suas particularidades e no seu car\u00e1cter cada vez mais mut\u00e1vel.<\/p>\n

Em 2018, o Grupo Cecubo j\u00e1 recebeu o primeiro pr\u00e9mio pelo seu projeto\u00a0\"M\u00e9tricas para a reputa\u00e7\u00e3o dos media: KPIs dos media para melhorar o posicionamento da marca<\/strong>\" para\u00a0Cetelem - BNP Paribas<\/a><\/strong>.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"0px|||0px||||true|false\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/02\/amec-awards-2019-1555070561.png\" title_text=\"amec-awards-2019-1555070561\u2033 align=\"center\" _builder_version=\"4.8.2\u2033 _module_preset=\"default\" custom_padding=\"|200px||200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" hover_enabled=\"0\u2033 border_radii=\"on|1vw|1vw|1vw|1vw|1vw|1vw\" border_radii_tablet=\"on|4vw|4vw|4vw|4vw|4vw|4vw\" border_radii_phone=\"on|5vw|5vw|5vw|5vw|5vw|5vw\" border_radii_last_edited=\"on|tablet\" sticky_enabled=\"0\u2033][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_padding=\"0px|||||\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px|||0px|false|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"font-weight: normal;\"]]<\/p>\n

Este reconhecimento \u00e9 partilhado com todo o departamento de comunica\u00e7\u00e3o da Coca-Cola European Partners. Eternamente grato a\u00a0Rosa Yag\u00fce<\/a><\/strong>A directora de comunica\u00e7\u00e3o da Coca-Cola European Partners e a sua equipa, em especial com\u00a0Ana Lir\u00f3n<\/a><\/strong>pela sua exig\u00eancia e confian\u00e7a em n\u00f3s, que nos permite atingir diariamente os objectivos mais ambiciosos.<\/p>\n

Agradecemos tamb\u00e9m \u00e0 AMEC e ao seu distinto j\u00fari a considera\u00e7\u00e3o das nossas ideias e do nosso trabalho em pr\u00e9mios que re\u00fanem, entre organizadores e participantes, as empresas e pessoas mais reconhecidas e destacadas do nosso sector. Gostar\u00edamos ainda de enaltecer o trabalho de divulga\u00e7\u00e3o e forma\u00e7\u00e3o que a Associa\u00e7\u00e3o desenvolve no nosso sector, atrav\u00e9s de\u00a0destacar e publicitar a necessidade crescente de medi\u00e7\u00e3o e investiga\u00e7\u00e3o para um bom desempenho da comunica\u00e7\u00e3o<\/strong>.<\/p>\n

Por \u00faltimo, e especialmente, queremos agradecer a toda a equipa do Grupo CECUBO, cujo trabalho e empenho fazem com que esta empresa seja cada vez maior.<\/p>\n

Os vencedores ser\u00e3o anunciados na gala da AMEC que, nesta edi\u00e7\u00e3o de 2019, ter\u00e1 lugar em\u00a0Praga, 23 de maio<\/strong>.<\/p>\n

Boa sorte a todos os nossos colegas finalistas.<\/p>\n

Para mais informa\u00e7\u00f5es, pode visitar o s\u00edtio\u00a0lista curta<\/a><\/strong>\u00a0completo.<\/p>\n

E aqui pode ver todas as informa\u00e7\u00f5es sobre o\u00a0evento<\/a><\/strong>.<\/p>\n

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A configura\u00e7\u00e3o da agenda p\u00fablica mudou nos \u00faltimos dez anos. Os meios de comunica\u00e7\u00e3o tradicionais j\u00e1 n\u00e3o...<\/p>","protected":false},"author":2,"featured_media":3232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\r\n

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