{"id":3235,"date":"2019-01-23T12:00:45","date_gmt":"2019-01-23T12:00:45","guid":{"rendered":"https:\/\/www.cecubogroup.com\/?p=3235"},"modified":"2021-03-19T22:17:17","modified_gmt":"2021-03-19T22:17:17","slug":"fitur-y-la-reputacion-de-la-marca-pais","status":"publish","type":"post","link":"https:\/\/www.cecubogroup.com\/pt\/blog\/fitur-y-la-reputacion-de-la-marca-pais\/","title":{"rendered":"A FITUR e a reputa\u00e7\u00e3o da marca do pa\u00eds"},"content":{"rendered":"<p>[et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_padding=\"|||0px|||\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_margin=\"||||false|false\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto|500||on|||||\" text_text_color=\"#1a2126\u2033 text_font_size=\"18px\" text_letter_spacing=\"4px\"]Blog[\/et_pb_text][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2020\/12\/line.svg\" title_text=\"line\" _builder_version=\"4.7.7\u2033 _module_preset=\"default\" custom_margin=\"-15px||||false|false\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_row][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_post_title author=\"off\" comments=\"off\" featured_image=\"off\" _builder_version=\"4.8.1\u2033 _module_preset=\"default\" title_font=\"Helvetica Neue-Bold||||||||\" title_text_color=\"#032F77\u2033 title_font_size=\"40px\" meta_font=\"Roboto|500|||||||\" meta_text_color=\"#93BB23\u2033 meta_font_size=\"16px\" custom_margin=\"||||false|false\" custom_padding=\"|200px|||false|false|false|false\" custom_padding_tablet=\"|0px||||false|false|false|false\" custom_padding_phone=\"|0px||false|false|false\" custom_padding_last_edited=\"on|tablet\"][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"|0px||0px|false|true\" custom_padding_last_edited=\"on|tablet\" custom_css_main_element=\"font-weight: normal;\"]A Feira Internacional de Turismo, FITUR, come\u00e7a hoje na Ifema (Madrid), um espa\u00e7o de refer\u00eancia onde se reunir\u00e3o todos os actores relacionados com o sector, desde operadores tur\u00edsticos, grandes empresas, agentes, especialistas, administra\u00e7\u00f5es p\u00fablicas e governos. At\u00e9 mesmo cidad\u00e3os interessados em descobrir novos lugares ou pa\u00edses.<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_color=\"#f7f7f7f7f7\u2033 custom_padding=\"0px|||0px||||true|false\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_column type=\u00bb4_4\u2033 _builder_version=\u00bb4.8.1\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_image src=\u00bbhttps:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/02\/750\u00d7421-fitur-2019-bil-1548241928.jpg\u00bb title_text=\u00bb750\u00d7421-fitur-2019-bil-1548241928\u2033 align=\u00bbcenter\u00bb _builder_version=\u00bb4.8.2\u2033 _module_preset=\"default\" custom_padding=\"|200px||200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"|0px||0px|false|true\" custom_padding_last_edited=\"on|desktop\" border_radii=\"on|1vw|1vw|1vw|1vw|1vw|1vw\" border_radii_tablet=\"on|4vw|4vw|4vw|4vw|4vw|4vw\" border_radii_phone=\"on|5vw|5vw|5vw|5vw|5vw|5vw\" border_radii_last_edited=\"on|tablet\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"|0px||0px|false|true\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"font-weight: normal;\"]<strong><u><a href=\"http:\/\/www.ifema.es\/fitur_01\/\" target=\"_blank\" rel=\"noopener\">FITUR<\/a><\/u><\/strong>\u00a0\u00e9, provavelmente, a feira mais importante realizada em Espanha, devido \u00e0 import\u00e2ncia estrat\u00e9gica do turismo no pa\u00eds e por raz\u00f5es de organiza\u00e7\u00e3o e investimento por parte das empresas e, sobretudo, dos pa\u00edses em que as actividades relacionadas com o turismo s\u00e3o uma das principais fontes de rendimento.<\/p>\n<p>Pa\u00edses de todo o mundo est\u00e3o a preparar a sua presen\u00e7a na feira, fazendo investimentos significativos para alcan\u00e7ar\u00a0<strong>para atrair turistas ou para posicionar e diferenciar a sua oferta tur\u00edstica em rela\u00e7\u00e3o \u00e0s restantes.<\/strong><\/p>\n<p>Assim, por ocasi\u00e3o deste acontecimento, colocam-se as seguintes quest\u00f5es:<\/p>\n<ul>\n<li>O investimento, sobretudo em publicidade, que os pa\u00edses fazem para atrair turistas \u00e9 suficiente?<\/li>\n<li>A cria\u00e7\u00e3o de pacotes tur\u00edsticos atractivos, os acordos com operadores e empresas e as diferentes campanhas desenvolvidas s\u00e3o capazes de criar uma marca por si s\u00f3?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18px;\">Hoje em dia, os turistas n\u00e3o decidem viajar para um pa\u00eds apenas pela sua oferta tur\u00edstica espec\u00edfica, mas tamb\u00e9m - e sobretudo - pelos elementos experienciais que este oferece, como referimos num\u00a0<\/span><strong style=\"font-size: 18px;\"><u><a href=\"https:\/\/www.cecubogroup.com\/pt\/blog\/la-marca-ciudad-pais-y-el-marketing-experiencial\/\" target=\"_blank\" rel=\"noopener\">publica\u00e7\u00e3o anterior<\/a><\/u><\/strong><span style=\"font-size: 18px;\">. Ou seja,\u00a0<\/span><strong style=\"font-size: 18px;\">viajamos e visitamos lugares devido aos valores e atributos positivos ligados \u00e0 marca do pa\u00eds, capazes de gerar benef\u00edcios emocionais<\/strong><span style=\"font-size: 18px;\">\u00a0e experi\u00eancias que transcendem o pr\u00f3prio produto tur\u00edstico.<\/span><\/p>\n<p><span style=\"font-size: 18px;\">\u00c9 desta forma que os valores de reputa\u00e7\u00e3o ligados \u00e0 marca de um pa\u00eds, ou seja, a\u00a0<\/span><strong style=\"font-size: 18px;\">reputa\u00e7\u00e3o medi\u00e1tica e social criada e mantida ao longo do tempo<\/strong><span style=\"font-size: 18px;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 18px;\">Por conseguinte, \u00e9 necess\u00e1rio um\u00a0<\/span><strong style=\"font-size: 18px;\">avalia\u00e7\u00e3o constante da marca-pa\u00eds<\/strong><span style=\"font-size: 18px;\">A necessidade de controlar os valores de reputa\u00e7\u00e3o inerentes \u00e0 marca, valores que perduram no tempo e que s\u00e3o transmitidos n\u00e3o s\u00f3 atrav\u00e9s de campanhas publicit\u00e1rias, mas tamb\u00e9m atrav\u00e9s de toda a a\u00e7\u00e3o social, econ\u00f3mica e pol\u00edtica levada a cabo pelo pa\u00eds.<\/span><\/p>\n<p><strong style=\"font-size: 18px;\">A avalia\u00e7\u00e3o da reputa\u00e7\u00e3o de uma marca-pa\u00eds deve passar pelo estudo da imagem que esta projecta junto dos potenciais visitantes.<\/strong><span style=\"font-size: 18px;\">\u00a0Como \u00e9 vista do exterior pelos seus produtos tur\u00edsticos, mas tamb\u00e9m pela sua situa\u00e7\u00e3o social, econ\u00f3mica e pol\u00edtica e pelas experi\u00eancias de vida que \u00e9 capaz de oferecer.<\/span><\/p>\n<p><span style=\"font-size: 18px;\">Em suma: \u00e9 essencial avaliar a imagem que o nosso pa\u00eds projecta nos pa\u00edses-alvo da nossa estrat\u00e9gia tur\u00edstica, realizando estudos de opini\u00e3o e analisando essa reputa\u00e7\u00e3o nos meios de comunica\u00e7\u00e3o social.<\/span><\/p>\n<blockquote><p>Os pa\u00edses que est\u00e3o atualmente na FITUR est\u00e3o a faz\u00ea-lo, ou fizeram-no antes de desenvolverem a sua estrat\u00e9gia de turismo?<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>&nbsp;<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_color=\"#032F77\u2033 saved_tabs=\"all\" global_module=\"5936\u2033][et_pb_row _builder_version=\"4.7.7\u2033 _module_preset=\"default\" positioning=\"absolute\" position_origin_a=\"center_right\" position_origin_f=\"center_right\" vertical_offset=\"0px\" horizontal_offset=\"0px\" custom_padding=\"0px|||0px||true|false\" custom_css_main_element=\"z-index: 1;\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.7.7\u2033 _module_preset=\"default\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/footer-right-side-bot-f.png\" title_text=\"right-side-effect-f\" align=\"right\" src_tablet=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/right-side-effect-f.png\" src_phone=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/right-side-effect-f.png\" src_last_edited=\"on|phone\" _builder_version=\"4.8.2\u2033 _module_preset=\"default\" width=\"20%\" width_tablet=\"30%\" width_phone=\"50%\" width_last_edited=\"on|phone\" custom_margin=\"7px||||false|false\" custom_margin_tablet=\"125px||||false|false\" custom_margin_phone=\"60px||||false|false\" custom_margin_last_edited=\"on|phone\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.9.0\u2033 _module_preset=\"default\" text_font=\"Roboto|700|||||||\" text_text_color=\"#FFFFFFFFFFFF\" text_font_size=\"40px\" text_line_height=\"1.1em\" text_orientation=\"center\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" text_font_size_tablet=\"\" text_font_size_phone=\"31px\" text_font_size_last_edited=\"on|phone\" custom_css_main_element_last_edited=\"on|desktop\"]Tire partido do ambiente competitivo[\/et_pb_text][et_pb_button button_url=\"https:\/\/www.cecubogroup.com\/services\/competitive-intelligence-unit\/\" button_text=\"Aceder \u00e0 Unidade de Intelig\u00eancia Competitiva\" button_alignment=\"center\" _builder_version=\"4.9.0\u2033 _module_preset=\"default\" custom_button=\"on\" button_text_color=\"#032F77\u2033 button_bg_color=\"#FFFFFFFF\" button_border_width=\"0px\" button_border_radius=\"11px\" button_font=\"Roboto||||||||\" button_use_icon=\"off\" custom_margin=\"||||false|false\" custom_padding=\"|55px||55px|false|true\" custom_padding_tablet=\"\" custom_padding_phone=\"|35px||35px|false|true\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"text-align: center;||box-shadow: 0 3px 6px 0 rgba(0, 0, 0, 0, 0.16);\" box_shadow_style=\"preset2\u2033 box_shadow_horizontal=\"2px\" box_shadow_vertical=\"2px\" box_shadow_blur=\"10px\" box_shadow_color=\"#d3e1ac\" button_text_color__hover_enabled=\"on|hover\" button_text_color__hover=\"#ffffff\" button_bg_color__hover_enabled=\"on|hover\" button_bg_color__hover=\"#93bb23\u2033 button_bg_enable_color__hover=\"on\" custom_css_main_element_last_edited=\"on|phone\"][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_row][et_pb_row _builder_version=\"4.7.7\u2033 _module_preset=\"default\" positioning=\"absolute\" position_origin_a=\"center_left\" position_origin_f=\"center_right\" vertical_offset=\"0px\" horizontal_offset=\"0px\" custom_padding=\"0px||0px|||true|false\" custom_css_main_element=\"z-index: 1;\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.7.7\u2033 _module_preset=\"default\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/footer-left-side-bot.png\" title_text=\"we_specialize_left\" src_tablet=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/nos_especializamos_left.png\" src_phone=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/nos_especializamos_left.png\" src_last_edited=\"on|phone\" _builder_version=\"4.8.2\u2033 _module_preset=\"default\" width=\"35%\" width=\"35%\" width_tablet=\"30%\" width_phone=\"45%\" width_last_edited=\"on|desktop\" max_width=\"35%\" max_width_tablet=\"30%\" max_width_phone=\"45%\" max_width_last_edited=\"on|tablet\" custom_margin=\"45px||||false|false\" custom_margin_tablet=\"-53px||||false|false\" custom_margin_phone=\"30px||||false|false\" custom_margin_last_edited=\"on|phone\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_padding=\"|||0px||||\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px|||0px|false|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"font-weight: normal;\"]]<strong><u>Marca M\u00e9xico nos media espanh\u00f3is<\/u><\/strong><\/p>\n<p>Como mencionado acima, em\u00a0<strong><u><a href=\"https:\/\/www.cecubogroup.com\/pt\/\" target=\"_blank\" rel=\"noopener\">Grupo Cecubo<\/a><\/u><\/strong>\u00a0desenvolvemos anteriormente um estudo exaustivo\u00a0<strong><u><a href=\"https:\/\/www.cecubogroup.com\/pt\/cecubo-metrics\/#informe-MARCAM\u00c9XICO\" target=\"_blank\" rel=\"noopener\">relat\u00f3rio<\/a><\/u><\/strong>\u00a0em que definimos e avali\u00e1mos o tratamento dado pelos meios de comunica\u00e7\u00e3o social espanh\u00f3is \u00e0 marca-pa\u00eds do M\u00e9xico, conhecendo a\u00a0<strong>o tema que abordam e os atributos da marca que projectam.<\/strong><\/p>\n<p>No \u00e2mbito da nossa an\u00e1lise, procur\u00e1mos saber, em primeiro lugar, se a imagem projectada pelo M\u00e9xico nos meios de comunica\u00e7\u00e3o social espanh\u00f3is est\u00e1 ligada a uma imagem do pa\u00eds como um pa\u00eds de\u00a0<strong>Marca do pa\u00eds<\/strong>A perce\u00e7\u00e3o do mesmo como aquele cuja perce\u00e7\u00e3o est\u00e1 relacionada com atributos sobre o seu \"Patrim\u00f3nio e Cultura\", \"Turismo\", ou os seus \"Produtos Locais\"; ou ent\u00e3o, a uma\u00a0<strong>Estado da marca<\/strong>em que a perce\u00e7\u00e3o est\u00e1 relacionada com atributos do seu \"Sistema de Valores\", \"Qualidade de Vida\" ou \"Potencial de Neg\u00f3cio\".<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"0px|||0px||||true|false\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/02\/marca_mexico_mapa-1548243000.png\" title_text=\"marca_mexico_mapa-1548243000\u2033 align=\"center\" _builder_version=\"4.8.2\u2033 _module_preset=\"default\" custom_padding=\"|200px||200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" border_radii=\"on|1vw|1vw|1vw|1vw|1vw|1vw\" border_radii_tablet=\"on|4vw|4vw|4vw|4vw|4vw|4vw\" border_radii_phone=\"on|5vw|5vw|5vw|5vw|5vw|5vw\" border_radii_last_edited=\"on|tablet\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_padding=\"0px|||||\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px|||0px|false|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"font-weight: normal;\"]]<\/p>\n<div>\n<p>De acordo com os dados obtidos, conclu\u00edmos que a Marca M\u00e9xico nos media espanh\u00f3is est\u00e1 mais ligada a uma Marca Estado do que a uma Marca Pa\u00eds, ou seja, o p\u00fablico espanhol recebe\u00a0<em>entradas\u00a0<\/em>principalmente de\u00a0<strong>quest\u00f5es econ\u00f3micas<\/strong>\u00a0-afectando positivamente- e em\u00a0<strong>quest\u00f5es de seguran\u00e7a<\/strong>\u00a0-afectando a perce\u00e7\u00e3o de uma forma muito negativa.<\/p>\n<blockquote><p>Ao mesmo tempo, segundo o estudo, os meios de comunica\u00e7\u00e3o social espanh\u00f3is informam muito sobre o dia a dia do M\u00e9xico e pouco sobre as suas atrac\u00e7\u00f5es tur\u00edsticas, naturais e patrimoniais.<\/p><\/blockquote>\n<p>Em suma, um estudo cont\u00ednuo da imagem que os media transmitem nos pa\u00edses de origem e alvo da estrat\u00e9gia tur\u00edstica \u00e9 essencial para conhecer a verdadeira situa\u00e7\u00e3o da Marca Pa\u00eds.<\/p>\n<p><strong>Uma marca que se baseia numa reputa\u00e7\u00e3o que \u00e9 formulada e reformulada ao longo do tempo, que n\u00e3o tem uma componente sazonal, mas que \u00e9 constante ao longo do tempo.<\/strong><\/p>\n<p>A perce\u00e7\u00e3o que os cidad\u00e3os t\u00eam de um pa\u00eds que tencionam visitar, e que, como j\u00e1 dissemos, \u00e9 forjada ao longo do tempo, \u00e9 dif\u00edcil de alterar atrav\u00e9s de campanhas espec\u00edficas ou da presen\u00e7a em diferentes f\u00f3runs.<\/p>\n<p>\u00c9 importante, mas n\u00e3o \u00e9 suficiente.<\/p>\n<p><strong>A reputa\u00e7\u00e3o da marca do pa\u00eds tem de ser constantemente trabalhada e, naturalmente, tem de ser monitorizada e medida de forma est\u00e1vel.<\/strong><\/p>\n<p>Com a cria\u00e7\u00e3o de um sistema de an\u00e1lise e medi\u00e7\u00e3o da marca-pa\u00eds, ser\u00e1 mais f\u00e1cil atacar eventuais desvios da estrat\u00e9gia de reputa\u00e7\u00e3o e conceber mais eficazmente qualquer plano de turismo.<\/p>\n<p><span style=\"font-size: 18px;\">Atrav\u00e9s deste\u00a0<\/span><u style=\"font-size: 18px;\"><strong><a href=\"https:\/\/www.cecubogroup.com\/pt\/cecubo-metrics\/#informe-MARCAM\u00c9XICO\" target=\"_blank\" rel=\"noopener\">liga\u00e7\u00e3o<\/a><\/strong><\/u><span style=\"font-size: 18px;\">\u00a0pode ler mais sobre os dados do estudo a que nos referimos.<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div><\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 specialty=\"on\" _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_color=\"#f6f6f6f6\u2033 global_module=\"1979\u2033 saved_tabs=\"all\"][et_pb_column type=\"1_2\u2033 _builder_version=\"3.25\u2033 custom_padding=\"||||\" custom_padding__hover=\"||||\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/servicios.jpg\" title_text=\"services\" _builder_version=\"4.8.1\u2033 _module_preset=\"default\" border_radii=\"on|1vw|1vw|1vw|1vw|1vw|1vw\" border_radii_tablet=\"on|4vw|4vw|4vw|4vw|4vw\" border_radii_phone=\"on|5vw|5vw|5vw|5vw|5vw|5vw\" border_radii_last_edited=\"on|desktop\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_2\u2033 specialty_columns=\"2\u2033 _builder_version=\"3.25\u2033 custom_padding=\"||||\" custom_padding__hover=\"||||\"][et_pb_row_inner 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Os meios de comunica\u00e7\u00e3o tradicionais j\u00e1 n\u00e3o...<\/p>","protected":false},"author":2,"featured_media":3239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\r\n<h2>Bem-vindo ao WordPress. Este \u00e9 o seu primeiro artigo. Edite-o ou elimine-o, e depois comece a escrever!<\/h2>\r\n<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque arcu ex, dignissim in volutpat sit amet, commodo at turpis. Nulla at mauris nec ante facilisis dictum id a velit. Nam vitae vehicula orci, ut rhoncus lacus. Donec eget pretium quam. Aenean a dignissim odio. Nunc in ligula luctus, suscipit quam id, facilisis sapien. Mauris a ornare lacus. Morbi id posuere purus, id molestie augue. Phasellus nec massa ipsum. Maecenas id orci lorem. Proin nisi augue, mollis sit amet condimentum in, cursus vel enim. 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