{"id":3288,"date":"2018-04-18T15:26:07","date_gmt":"2018-04-18T15:26:07","guid":{"rendered":"https:\/\/www.cecubogroup.com\/?p=3288"},"modified":"2021-02-19T11:48:20","modified_gmt":"2021-02-19T11:48:20","slug":"cecubo-group-finalista-de-los-amec-awards-2018-por-su-labor-de-medicion-y-analisis-de-la-comunicacion-2","status":"publish","type":"post","link":"https:\/\/www.cecubogroup.com\/pt\/blog\/cecubo-group-finalista-de-los-amec-awards-2018-por-su-labor-de-medicion-y-analisis-de-la-comunicacion-2\/","title":{"rendered":"Cecubo Group, finalista dos Pr\u00e9mios AMEC 2018 pelo seu trabalho na medi\u00e7\u00e3o e an\u00e1lise da comunica\u00e7\u00e3o"},"content":{"rendered":"

[et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_padding=\"|||0px|||\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_margin=\"||||false|false\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto|500||on|||||\" text_text_color=\"#1a2126\u2033 text_font_size=\"18px\" text_letter_spacing=\"4px\"]Blog[\/et_pb_text][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2020\/12\/line.svg\" title_text=\"line\" _builder_version=\"4.7.7\u2033 _module_preset=\"default\" custom_margin=\"-15px||||false|false\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_row][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_post_title author=\"off\" comments=\"off\" featured_image=\"off\" _builder_version=\"4.8.1\u2033 _module_preset=\"default\" title_font=\"Helvetica Neue-Bold||||||||\" title_text_color=\"#032F77\u2033 title_font_size=\"40px\" meta_font=\"Roboto|500|||||||\" meta_text_color=\"#93BB23\u2033 meta_font_size=\"16px\" custom_margin=\"||||false|false\" custom_padding=\"|200px|||false|false|false|false\" custom_padding_tablet=\"|0px||||false|false|false|false\" custom_padding_phone=\"|0px||false|false|false\" custom_padding_last_edited=\"on|tablet\"][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"|0px||0px|false|true\" custom_padding_last_edited=\"on|tablet\" custom_css_main_element=\"font-weight: normal;\"]<\/p>\n

Os pr\u00e9mios mais prestigiados do sector da Comunica\u00e7\u00e3o e das Rela\u00e7\u00f5es P\u00fablicas na Europa reconhecem o trabalho da nossa equipa.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_color=\"#f7f7f7f7f7\u2033 custom_padding=\"0px|||0px||||true|false\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/02\/750\u00d7421-logo_amec_white-1524080599.png\" title_text=\"750\u00d7421-logo_amec_white-1524080599\u2033 align=\"center\" _builder_version=\"4.8.2\u2033 _module_preset=\"default\" custom_padding=\"|200px||200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"|0px||0px|false|true\" custom_padding_last_edited=\"on|desktop\" hover_enabled=\"0\u2033 border_radii=\"on|1vw|1vw|1vw|1vw|1vw|1vw\" border_radii_tablet=\"on|4vw|4vw|4vw|4vw|4vw|4vw\" border_radii_phone=\"on|5vw|5vw|5vw|5vw|5vw|5vw\" border_radii_last_edited=\"on|tablet\" sticky_enabled=\"0\u2033][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"|0px||0px|false|true\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"font-weight: normal;\"]<\/p>\n

Temos o prazer de anunciar que a nossa empresa foi selecionada para o pr\u00e9mio\u00a0Pr\u00e9mios AMEC 2018<\/a>pelo nosso trabalho em colabora\u00e7\u00e3o com o departamento de comunica\u00e7\u00e3o do\u00a0Cetelem-BNP Paribas<\/a>.<\/p>\n

Estes pr\u00e9mios, atribu\u00eddos pela Associa\u00e7\u00e3o Internacional para a Medi\u00e7\u00e3o e Avalia\u00e7\u00e3o da Comunica\u00e7\u00e3o (AMEC<\/a>), que reconhecem os melhores projectos de investiga\u00e7\u00e3o, medi\u00e7\u00e3o e an\u00e1lise no dom\u00ednio da comunica\u00e7\u00e3o.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_color=\"#032F77\u2033 global_module=\"2076\u2033 saved_tabs=\"all\"][et_pb_row _builder_version=\"4.7.7\u2033 _module_preset=\"default\" positioning=\"absolute\" position_origin_a=\"center_right\" position_origin_f=\"center_right\" vertical_offset=\"0px\" horizontal_offset=\"0px\" custom_padding=\"0px|||0px||true|false\" custom_css_main_element=\"z-index: 1;\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.7.7\u2033 _module_preset=\"default\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/footer-right-side-bot-f.png\" title_text=\"right-side-effect-f\" align=\"right\" src_tablet=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/right-side-effect-f.png\" src_phone=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/right-side-effect-f.png\" 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text_font_size_last_edited=\"on|phone\" custom_css_main_element_last_edited=\"on|desktop\"]Podemos ajud\u00e1-lo a comunicar melhor[\/et_pb_text][et_pb_button button_text=\"Ir para Audi\u00eancias Digitais\" button_alignment=\"center\" _builder_version=\"4.8.2\u2033 _module_preset=\"default\" custom_button=\"on\" button_text_color=\"#032F77\u2033 button_bg_color=\"#FFFFFFFF\" button_border_width=\"0px\" button_border_radius=\"11px\" button_font=\"Roboto||||||||\" button_use_icon=\"off\" custom_margin=\"||||false|false\" custom_padding=\"|55px||55px|false|true\" custom_padding_tablet=\"\" custom_padding_phone=\"|35px||35px|false|true\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"text-align: center;||box-shadow: 0 3px 6px 0 rgba(0, 0, 0, 0, 0.16);\" box_shadow_style=\"preset2\u2033 box_shadow_horizontal=\"2px\" box_shadow_vertical=\"2px\" box_shadow_blur=\"10px\" box_shadow_color=\"#d3e1ac\" button_text_color__hover_enabled=\"on|hover\" 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custom_padding_tablet=\"|0px|||0px|false|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"font-weight: normal;\"]]<\/p>\n

A nomea\u00e7\u00e3o, que se insere na categoria \".Melhor medi\u00e7\u00e3o de uma campanha empresa a empresa<\/strong>\"reconhece o trabalho do projeto Cetelem-BNP Paribas\".M\u00e9tricas de reputa\u00e7\u00e3o dos media: KPIs dos media para melhorar o posicionamento da marca<\/strong>\".<\/p>\n

A colabora\u00e7\u00e3o entre o Grupo Cecubo e o Cetelem BNP-Paribas permitiu criar um sistema de\u00a0indicadores<\/strong>\u00a0avan\u00e7ado<\/strong>\u00a0que permita monitorizar o desempenho do departamento de comunica\u00e7\u00e3o e estabelecer uma an\u00e1lise em tempo real para controlar, medir e reagir a situa\u00e7\u00f5es relacionadas com a reputa\u00e7\u00e3o dos meios de comunica\u00e7\u00e3o no seu sector.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"0px|||0px||||true|false\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/02\/logo_cetelem-1524079185.png\" title_text=\"logo_cetelem-1524079185\u2033 align=\"center\" _builder_version=\"4.8.2\u2033 _module_preset=\"default\" custom_padding=\"|200px||200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" hover_enabled=\"0\u2033 border_radii=\"on|1vw|1vw|1vw|1vw|1vw|1vw\" border_radii_tablet=\"on|4vw|4vw|4vw|4vw|4vw|4vw\" border_radii_phone=\"on|5vw|5vw|5vw|5vw|5vw|5vw\" border_radii_last_edited=\"on|tablet\" sticky_enabled=\"0\u2033][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_padding=\"0px|||||\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px|||0px|false|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"font-weight: normal;\"]]<\/p>\n

Devemos partilhar este reconhecimento, demonstrando a nossa imensa gratid\u00e3o, com\u00a0Joaqu\u00edn Mouriz<\/a>O Diretor de Comunica\u00e7\u00e3o, Publicidade e Marca do Cetelem Espanha, bem como a toda a sua equipa, especialmente\u00a0Maribel Silva<\/a>pela confian\u00e7a que depositaram em n\u00f3s para levar a cabo este projeto.<\/p>\n

Agradecemos \u00e0 AMEC e ao j\u00fari por terem considerado a nossa iniciativa entre os finalistas de um pr\u00e9mio t\u00e3o distinto. Gostar\u00edamos de aproveitar esta oportunidade para reconhecer o trabalho de sensibiliza\u00e7\u00e3o e educa\u00e7\u00e3o da Associa\u00e7\u00e3o no nosso sector, salientando a necessidade de medi\u00e7\u00e3o e investiga\u00e7\u00e3o para um bom desempenho da comunica\u00e7\u00e3o.<\/p>\n

E, claro, a toda a equipa da\u00a0Grupo Cecubo<\/a>O trabalho e o empenho destas pessoas fazem com que esta empresa seja cada vez maior.<\/p>\n

Os vencedores ser\u00e3o anunciados na gala da AMEC 2018, em Barcelona, a 14 de junho.<\/p>\n

Boa sorte a todos os colegas finalistas.<\/p>\n

Para mais informa\u00e7\u00f5es, pode visitar o s\u00edtio\u00a0lista curta completa<\/a>.<\/u><\/p>\n

Y\u00a0aqui<\/a>\u00a0pode ver todas as informa\u00e7\u00f5es sobre o evento.<\/p>\n

 <\/p>\n

Neste\u00a0liga\u00e7\u00e3o\u00a0<\/a>pode consultar os servi\u00e7os do Cecubo Group e os projectos em que participamos, bem como solicitar todo o tipo de informa\u00e7\u00f5es.<\/p><\/blockquote>\n

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A configura\u00e7\u00e3o da agenda p\u00fablica mudou nos \u00faltimos dez anos. Os meios de comunica\u00e7\u00e3o tradicionais j\u00e1 n\u00e3o...<\/p>","protected":false},"author":2,"featured_media":3293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\r\n

Bem-vindo ao WordPress. Este \u00e9 o seu primeiro artigo. Edite-o ou elimine-o, e depois comece a escrever!<\/h2>\r\n

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque arcu ex, dignissim in volutpat sit amet, commodo at turpis. Nulla at mauris nec ante facilisis dictum id a velit. Nam vitae vehicula orci, ut rhoncus lacus. Donec eget pretium quam. Aenean a dignissim odio. Nunc in ligula luctus, suscipit quam id, facilisis sapien. Mauris a ornare lacus. Morbi id posuere purus, id molestie augue. Phasellus nec massa ipsum. Maecenas id orci lorem. Proin nisi augue, mollis sit amet condimentum in, cursus vel enim. Pellentesque pretium, metus vel bibendum tristique, felis purus sollicitudin lectus, eget molestie dolor lacus et turpis. Etiam vestibulum sollicitudin orci ut sagittis. Interdum et malesuada fames ac ante ipsum primis in faucibus. Donec hendrerit ipsum in diam aliquet lacinia. Etiam non hendrerit risus.<\/p>\r\n

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