{"id":3326,"date":"2018-07-19T15:48:28","date_gmt":"2018-07-19T15:48:28","guid":{"rendered":"https:\/\/www.cecubogroup.com\/?p=3326"},"modified":"2021-03-19T22:42:05","modified_gmt":"2021-03-19T22:42:05","slug":"en-defensa-de-la-comunicacion-politica-en-los-ayuntamientos","status":"publish","type":"post","link":"https:\/\/www.cecubogroup.com\/pt\/blog\/en-defensa-de-la-comunicacion-politica-en-los-ayuntamientos\/","title":{"rendered":"Em defesa da comunica\u00e7\u00e3o pol\u00edtica nas autarquias locais"},"content":{"rendered":"

[et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_padding=\"|||0px|||\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_margin=\"||||false|false\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto|500||on|||||\" text_text_color=\"#1a2126\u2033 text_font_size=\"18px\" text_letter_spacing=\"4px\"]Blog[\/et_pb_text][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2020\/12\/line.svg\" title_text=\"line\" _builder_version=\"4.7.7\u2033 _module_preset=\"default\" custom_margin=\"-15px||||false|false\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_row][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_post_title author=\"off\" comments=\"off\" featured_image=\"off\" _builder_version=\"4.8.1\u2033 _module_preset=\"default\" title_font=\"Helvetica Neue-Bold||||||||\" title_text_color=\"#032F77\u2033 title_font_size=\"40px\" meta_font=\"Roboto|500|||||||\" meta_text_color=\"#93BB23\u2033 meta_font_size=\"16px\" custom_margin=\"||||false|false\" custom_padding=\"|200px|||false|false|false|false\" custom_padding_tablet=\"|0px||||false|false|false|false\" custom_padding_phone=\"|0px||false|false|false\" custom_padding_last_edited=\"on|tablet\"][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"|0px||0px|false|true\" custom_padding_last_edited=\"on|tablet\" custom_css_main_element=\"font-weight: normal;\"]Estamos habituados a que a comunica\u00e7\u00e3o pol\u00edtica seja confundida com a defini\u00e7\u00e3o mais perversa de propaganda, sendo reduzida ao simples exerc\u00edcio de enaltecer o \"seu\" ou denegrir o \"outro\"; ou sendo o instrumento que serve de opera\u00e7\u00e3o de cosm\u00e9tica ou de arma de arremesso.
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_color=\"#f7f7f7f7f7\u2033 custom_padding=\"0px|||0px||||true|false\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/02\/750\u00d7421-ayuntamiento_valladolid-1531986989.jpg\" title_text=\"750\u00d7421-ayuntamiento_valladolid-1531986989\u2033 align=\"center\" _builder_version=\"4.8.2\u2033 _module_preset=\"default\" custom_padding=\"|200px||200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"|0px||0px|false|true\" custom_padding_last_edited=\"on|desktop\" border_radii=\"on|1vw|1vw|1vw|1vw|1vw|1vw|1vw\" border_radii_tablet=\"on|4vw|4vw|4vw|4vw|4vw|4vw\" border_radii_phone=\"on|5vw|5vw|5vw|5vw|5vw|5vw\" border_radii_last_edited=\"on|tablet\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"|0px||0px|false|true\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"font-weight: normal;\"]Toda esta utiliza\u00e7\u00e3o da comunica\u00e7\u00e3o pol\u00edtica afasta-se dos princ\u00edpios \u00e9ticos em que se deve basear e, em vez de contribuir para o prest\u00edgio da pol\u00edtica e das institui\u00e7\u00f5es, facilita e at\u00e9 potencia o seu descr\u00e9dito.<\/p>\n

Ao longo do ano, \u00e9 muito comum encontrar informa\u00e7\u00f5es como as seguintes: \"...\".A cria\u00e7\u00e3o do cargo de chefe de imprensa na C\u00e2mara Municipal de Haro ser\u00e1 debatida na pr\u00f3xima sess\u00e3o plen\u00e1ria<\/a><\/strong>\". Sem admitir o caso espec\u00edfico, os assessores de imprensa das autarquias locais, bem como os especialistas em comunica\u00e7\u00e3o pol\u00edtica dessas autarquias, s\u00e3o frequentemente envolvidos na luta pol\u00edtica, desacreditando ou mesmo denegrindo a sua profiss\u00e3o.<\/p>\n

 
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_color=\"#032F77\u2033 saved_tabs=\"all\" global_module=\"5956\u2033][et_pb_row _builder_version=\"4.7.7\u2033 _module_preset=\"default\" positioning=\"absolute\" position_origin_a=\"center_right\" position_origin_f=\"center_right\" vertical_offset=\"0px\" horizontal_offset=\"0px\" custom_padding=\"0px|||0px||true|false\" custom_css_main_element=\"z-index: 1;\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.7.7\u2033 _module_preset=\"default\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/footer-right-side-bot-f.png\" title_text=\"right-side-effect-f\" align=\"right\" src_tablet=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/right-side-effect-f.png\" src_phone=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/right-side-effect-f.png\" 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text_font_size_last_edited=\"on|phone\" custom_css_main_element_last_edited=\"on|desktop\"]Ligue-se \u00e0s suas partes interessadas[\/et_pb_text][et_pb_button button_url=\"https:\/\/www.cecubogroup.com\/servicios\/gabinetes-de-comunicacion\/\" button_text=\"Ir para Gabinetes de comunicaci\u00f3n\" button_alignment=\"centre\" _builder_version=\"4.9.0\u2033 _module_preset=\"default\" custom_button=\"on\" button_text_color=\"#032F77\u2033 button_bg_color=\"#FFFFFFFF\" button_border_width=\"0px\" button_border_radius=\"11px\" button_font=\"Roboto||||||||\" button_use_icon=\"off\" custom_margin=\"||||false|false\" custom_padding=\"|55px||55px|false|true\" custom_padding_tablet=\"\" custom_padding_phone=\"|35px||35px|false|true\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"text-align: center;||box-shadow: 0 3px 6px 0 rgba(0, 0, 0, 0, 0.16);\" box_shadow_style=\"preset2\u2033 box_shadow_horizontal=\"2px\" box_shadow_vertical=\"2px\" box_shadow_blur=\"10px\" box_shadow_color=\"#d3e1ac\" button_text_color__hover_enabled=\"on|hover\" button_text_color__hover=\"#ffffff\" button_bg_color__hover_enabled=\"on|hover\" button_bg_color__hover=\"#93bb23\u2033 button_bg_enable_color__hover=\"on\" custom_css_main_element_last_edited=\"on|phone\"][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_row][et_pb_row _builder_version=\"4.7.7\u2033 _module_preset=\"default\" positioning=\"absolute\" position_origin_a=\"center_left\" position_origin_f=\"center_right\" vertical_offset=\"0px\" horizontal_offset=\"0px\" custom_padding=\"0px||0px|||true|false\" custom_css_main_element=\"z-index: 1;\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.7.7\u2033 _module_preset=\"default\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/footer-left-side-bot.png\" title_text=\"we_specialize_left\" src_tablet=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/nos_especializamos_left.png\" 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\n

Em\u00a0Grupo Cecubo<\/a>\u00a0N\u00e3o \u00e9 assim que a entendemos. N\u00e3o \u00e9 assim que a comunica\u00e7\u00e3o pol\u00edtica deve ser entendida, mas h\u00e1 muitos pol\u00edticos que continuam a acreditar que um gabinete de comunica\u00e7\u00e3o n\u00e3o tem outra fun\u00e7\u00e3o sen\u00e3o vesti-los bem e despir os seus rivais pior.<\/p>\n

Nesta posi\u00e7\u00e3o, encontramo-nos, tal como muitos colegas das ag\u00eancias de comunica\u00e7\u00e3o, confrontados com\u00a0retic\u00eancias que manifestam em rela\u00e7\u00e3o \u00e0 contrata\u00e7\u00e3o de um servi\u00e7o<\/strong>\u00a0que, tendo em conta a din\u00e2mica das sociedades actuais, inundadas de mensagens, deve ser central para a estrutura das institui\u00e7\u00f5es que gerem e representam.<\/p>\n

Neste sentido,\u00a0Atualmente, muitas autarquias e outras institui\u00e7\u00f5es n\u00e3o disp\u00f5em de um gabinete de comunica\u00e7\u00e3o.<\/strong>Este facto, como j\u00e1 dissemos, deve-se \u00e0 imagem distorcida destes gabinetes que foi forjada na opini\u00e3o p\u00fablica, uma imagem derivada da utiliza\u00e7\u00e3o partid\u00e1ria que deles \u00e9 feita.<\/p>\n

 <\/p>\n

\u00c9 necess\u00e1rio que, a partir das ag\u00eancias, desactivemos esta imagem negativa que a comunica\u00e7\u00e3o pol\u00edtica tem na administra\u00e7\u00e3o local.<\/strong><\/em><\/p><\/blockquote>\n

 <\/p>\n

Se esta imagem negativa prevalece e n\u00e3o \u00e9 combatida pelo pr\u00f3prio sector da comunica\u00e7\u00e3o, s\u00e3o compreens\u00edveis as dificuldades que os organismos p\u00fablicos encontram quando se trata de convencer o p\u00fablico sobre a\u00a0a necessidade de uma equipa dedicada para criar um espa\u00e7o de comunica\u00e7\u00e3o no qual possam desenvolver e apresentar as suas actividades.<\/strong>O objetivo \u00e9 criar um espa\u00e7o que permita algo fundamental: o estabelecimento de canais \u00f3ptimos de relacionamento com os cidad\u00e3os. Cada vez mais se fala de transpar\u00eancia como uma obriga\u00e7\u00e3o que os diferentes poderes devem imperiosamente cumprir, mas para a realizar eficazmente n\u00e3o basta abrir portas e janelas, \u00e9 necess\u00e1rio articular estrat\u00e9gias que dinamizem o seu exerc\u00edcio.<\/p>\n

Esta imagem negativa precisa de ser desactivada<\/strong>\u00a0o que, num quadro de disputa pol\u00edtica que admite qualquer tipo de muni\u00e7\u00e3o, dificulta a contrata\u00e7\u00e3o do servi\u00e7o, e para isso\u00a0as ag\u00eancias de comunica\u00e7\u00e3o devem exigir uma comunica\u00e7\u00e3o pol\u00edtica baseada na \u00e9tica e nos valores da sociedade democr\u00e1tica.<\/strong>\u00a0com os quais n\u00e3o devem, de modo algum, estar em colis\u00e3o; uma comunica\u00e7\u00e3o pol\u00edtica empenhada na verdade; uma comunica\u00e7\u00e3o pol\u00edtica respeitadora da diverg\u00eancia, mas imersa no debate social; uma comunica\u00e7\u00e3o pol\u00edtica disposta a ouvir e preparada para transmitir, aberta \u00e0s exig\u00eancias e capaz de organizar respostas satisfat\u00f3rias.<\/p>\n

\u00c9, pois, dever das ag\u00eancias de comunica\u00e7\u00e3o enquadrar a sua atividade nos padr\u00f5es da democracia mais exigente e sustentar os seus servi\u00e7os na base do rigor e da honestidade.<\/p>\n

N\u00e3o se pode viver sem comunicar. N\u00e3o se pode fazer pol\u00edtica sem comunicar, e a sa\u00fade civil de uma cidade ou vila depende, em grande medida, da qualidade das mensagens trocadas entre as pessoas.\u00a0cidadania e governo<\/a>.<\/p>\n

 <\/p>\n

 <\/p>\n<\/div>\n

<\/div>\n

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A configura\u00e7\u00e3o da agenda p\u00fablica mudou nos \u00faltimos dez anos. Os meios de comunica\u00e7\u00e3o tradicionais j\u00e1 n\u00e3o...<\/p>","protected":false},"author":2,"featured_media":3331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\r\n

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