{"id":3333,"date":"2018-06-21T15:53:56","date_gmt":"2018-06-21T15:53:56","guid":{"rendered":"https:\/\/www.cecubogroup.com\/?p=3333"},"modified":"2021-03-19T22:22:06","modified_gmt":"2021-03-19T22:22:06","slug":"ultima-semana-de-campana-presidencial-asi-estan-los-candidatos-agenda-mediatica-mexico-2018","status":"publish","type":"post","link":"https:\/\/www.cecubogroup.com\/pt\/blog\/ultima-semana-de-campana-presidencial-asi-estan-los-candidatos-agenda-mediatica-mexico-2018\/","title":{"rendered":"\u00daltima semana de campanha presidencial. Aqui est\u00e3o os candidatos. Agenda medi\u00e1tica. M\u00e9xico 2018"},"content":{"rendered":"<p>[et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_padding=\"|||0px|||\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_margin=\"||||false|false\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto|500||on|||||\" text_text_color=\"#1a2126\u2033 text_font_size=\"18px\" text_letter_spacing=\"4px\"]Blog[\/et_pb_text][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2020\/12\/line.svg\" title_text=\"line\" _builder_version=\"4.7.7\u2033 _module_preset=\"default\" custom_margin=\"-15px||||false|false\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_row][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_post_title author=\"off\" comments=\"off\" featured_image=\"off\" _builder_version=\"4.8.1\u2033 _module_preset=\"default\" title_font=\"Helvetica Neue-Bold||||||||\" title_text_color=\"#032F77\u2033 title_font_size=\"40px\" meta_font=\"Roboto|500|||||||\" meta_text_color=\"#93BB23\u2033 meta_font_size=\"16px\" custom_margin=\"||||false|false\" custom_padding=\"|200px|||false|false|false|false\" custom_padding_tablet=\"|0px||||false|false|false|false\" custom_padding_phone=\"|0px||false|false|false\" custom_padding_last_edited=\"on|tablet\"][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"|0px||0px|false|true\" custom_padding_last_edited=\"on|tablet\" custom_css_main_element=\"font-weight: normal;\"]Os candidatos a Presidente da Rep\u00fablica do M\u00e9xico enfrentam a \u00faltima semana de uma emocionante campanha eleitoral que terminar\u00e1 no pr\u00f3ximo dia 27 de junho, altura em que ter\u00e1 in\u00edcio a proibi\u00e7\u00e3o eleitoral antes do dia das elei\u00e7\u00f5es, a 1 de julho.<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_color=\"#f7f7f7f7f7\u2033 custom_padding=\"0px|||0px||||true|false\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/02\/750\u00d7421-candidatos_mexico-1529611831.jpg\" title_text=\"750\u00d7421-candidatos_mexico-1529611831\u2033 align=\"center\" _builder_version=\"4.8.2\u2033 _module_preset=\"default\" custom_padding=\"|200px||200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"|0px||0px|false|true\" custom_padding_last_edited=\"on|desktop\" border_radii=\"on|1vw|1vw|1vw|1vw|1vw|1vw\" border_radii_tablet=\"on|4vw|4vw|4vw|4vw|4vw|4vw\" border_radii_phone=\"on|5vw|5vw|5vw|5vw|5vw|5vw\" border_radii_last_edited=\"on|tablet\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"|0px||0px|false|true\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"font-weight: normal;\"]\u00c9, pois, o momento ideal para verificar a situa\u00e7\u00e3o a que chegaram os tr\u00eas principais candidatos presidenciais, tomando como base os dados fornecidos pelo estudo \"<a href=\"http:\/\/goo.gl\/Agq95g\" target=\"_blank\" rel=\"noopener\">Agenda dos Media. M\u00e9xico 2018<\/a>\"A campanha foi desenvolvida ao longo de toda a campanha pela empresa de consultoria em comunica\u00e7\u00e3o\u00a0<a href=\"https:\/\/www.cecubogroup.com\/pt\/\" target=\"_blank\" rel=\"noopener\">Grupo Cecubo<\/a>\u00a0y\u00a0<a href=\"http:\/\/www.elemental.land\/\" target=\"_blank\" rel=\"noopener\">Elementar<\/a>\u00a0para a revista\u00a0<a href=\"http:\/\/ceonline.com.mx\/\" target=\"_blank\" rel=\"noopener\">Campanhas e elei\u00e7\u00f5es M\u00e9xico<\/a>.<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_color=\"#032F77\u2033 saved_tabs=\"all\" global_module=\"5936\u2033][et_pb_row _builder_version=\"4.7.7\u2033 _module_preset=\"default\" positioning=\"absolute\" position_origin_a=\"center_right\" position_origin_f=\"center_right\" vertical_offset=\"0px\" horizontal_offset=\"0px\" custom_padding=\"0px|||0px||true|false\" custom_css_main_element=\"z-index: 1;\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.7.7\u2033 _module_preset=\"default\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/footer-right-side-bot-f.png\" title_text=\"right-side-effect-f\" align=\"right\" src_tablet=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/right-side-effect-f.png\" src_phone=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/right-side-effect-f.png\" src_last_edited=\"on|phone\" _builder_version=\"4.8.2\u2033 _module_preset=\"default\" width=\"20%\" width_tablet=\"30%\" width_phone=\"50%\" width_last_edited=\"on|phone\" custom_margin=\"7px||||false|false\" custom_margin_tablet=\"125px||||false|false\" custom_margin_phone=\"60px||||false|false\" custom_margin_last_edited=\"on|phone\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.9.0\u2033 _module_preset=\"default\" text_font=\"Roboto|700|||||||\" text_text_color=\"#FFFFFFFFFFFF\" text_font_size=\"40px\" text_line_height=\"1.1em\" text_orientation=\"center\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" text_font_size_tablet=\"\" text_font_size_phone=\"31px\" text_font_size_last_edited=\"on|phone\" custom_css_main_element_last_edited=\"on|desktop\"]Tire partido do ambiente competitivo[\/et_pb_text][et_pb_button button_url=\"https:\/\/www.cecubogroup.com\/services\/competitive-intelligence-unit\/\" button_text=\"Aceder \u00e0 Unidade de Intelig\u00eancia Competitiva\" button_alignment=\"center\" _builder_version=\"4.9.0\u2033 _module_preset=\"default\" custom_button=\"on\" button_text_color=\"#032F77\u2033 button_bg_color=\"#FFFFFFFF\" button_border_width=\"0px\" button_border_radius=\"11px\" button_font=\"Roboto||||||||\" button_use_icon=\"off\" custom_margin=\"||||false|false\" custom_padding=\"|55px||55px|false|true\" custom_padding_tablet=\"\" custom_padding_phone=\"|35px||35px|false|true\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"text-align: center;||box-shadow: 0 3px 6px 0 rgba(0, 0, 0, 0, 0.16);\" box_shadow_style=\"preset2\u2033 box_shadow_horizontal=\"2px\" box_shadow_vertical=\"2px\" box_shadow_blur=\"10px\" box_shadow_color=\"#d3e1ac\" button_text_color__hover_enabled=\"on|hover\" button_text_color__hover=\"#ffffff\" button_bg_color__hover_enabled=\"on|hover\" button_bg_color__hover=\"#93bb23\u2033 button_bg_enable_color__hover=\"on\" custom_css_main_element_last_edited=\"on|phone\"][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_row][et_pb_row _builder_version=\"4.7.7\u2033 _module_preset=\"default\" positioning=\"absolute\" position_origin_a=\"center_left\" position_origin_f=\"center_right\" vertical_offset=\"0px\" horizontal_offset=\"0px\" custom_padding=\"0px||0px|||true|false\" custom_css_main_element=\"z-index: 1;\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.7.7\u2033 _module_preset=\"default\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/footer-left-side-bot.png\" title_text=\"we_specialize_left\" src_tablet=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/nos_especializamos_left.png\" src_phone=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/nos_especializamos_left.png\" src_last_edited=\"on|phone\" _builder_version=\"4.8.2\u2033 _module_preset=\"default\" width=\"35%\" width=\"35%\" width_tablet=\"30%\" width_phone=\"45%\" width_last_edited=\"on|desktop\" max_width=\"35%\" max_width_tablet=\"30%\" max_width_phone=\"45%\" max_width_last_edited=\"on|tablet\" custom_margin=\"45px||||false|false\" custom_margin_tablet=\"-53px||||false|false\" custom_margin_phone=\"30px||||false|false\" custom_margin_last_edited=\"on|phone\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_padding=\"|||0px||||\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px|||0px|false|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"font-weight: normal;\"]]<strong>A (n\u00e3o)batalha pela agenda p\u00fablica<\/strong><br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"0px|||0px||||true|false\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_column type=\u00bb4_4\u2033 _builder_version=\u00bb4.8.1\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_image src=\u00bbhttps:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/02\/captura-de-pantalla-2018-06-21-a-las-17-38-01-1529611913.png\u00bb title_text=\u00bbcaptura-de-pantalla-2018-06-21-a-las-17-38-01-1529611913\u2033 align=\u00bbcenter\u00bb _builder_version=\u00bb4.8.2\u2033 _module_preset=\"default\" custom_padding=\"|200px||200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" border_radii=\"on|1vw|1vw|1vw|1vw|1vw|1vw\" border_radii_tablet=\"on|4vw|4vw|4vw|4vw|4vw|4vw\" border_radii_phone=\"on|5vw|5vw|5vw|5vw|5vw|5vw\" border_radii_last_edited=\"on|tablet\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_margin=\"|||-86px|||\" custom_padding=\"0px|||||\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px|||0px|false|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"font-weight: normal;\"]A uma semana do final da campanha, podemos afirmar, tendo em conta os dados do gr\u00e1fico acima, que at\u00e9 \u00e0 data\u00a0<strong>n\u00e3o houve uma verdadeira batalha pela agenda p\u00fablica por parte dos candidatos.<\/strong><\/p>\n<p>Analisando os dados cumulativos, verifica-se que mais de 57% da informa\u00e7\u00e3o analisada tem as seguintes caracter\u00edsticas\u00a0<strong>tema principal a pr\u00f3pria campanha eleitoral<\/strong>,\u00a0<em>item<\/em>\u00a0que incluiu not\u00edcias sobre as sondagens, trabalho nas redes sociais e ataques a candidatos com o objetivo de confronto pol\u00edtico partid\u00e1rio.<\/p>\n<p>Em\u00a0<strong>O segundo lugar foi atribu\u00eddo a \"Corrup\u00e7\u00e3o\".<\/strong>\u00a0com um total acumulado de quase 30% de not\u00edcias, uma percentagem muito elevada que a tornou a mais importante da campanha. Como j\u00e1 coment\u00e1mos noutros artigos, todos os candidatos se envolveram na quest\u00e3o da \"Corrup\u00e7\u00e3o\", sendo alguns deles, surpreendentemente, at\u00e9 promotores desta quest\u00e3o na agenda medi\u00e1tica. Estamos a referir-nos aos casos de Anaya e Meade, que entraram a fundo numa quest\u00e3o que, como j\u00e1 dissemos, n\u00e3o os beneficia aos olhos da opini\u00e3o p\u00fablica. Pelo contr\u00e1rio,\u00a0<strong>a luta contra a \"Corrup\u00e7\u00e3o\" \u00e9 uma das bandeiras do seu principal advers\u00e1rio<\/strong>L\u00f3pez Obrador, pela sua identifica\u00e7\u00e3o dos cidad\u00e3os com esta causa e pela forma como tem gerido a comunica\u00e7\u00e3o sobre esta mat\u00e9ria.<\/p>\n<p>Passando \u00e0s quest\u00f5es consideradas pol\u00edticas p\u00fablicas ou propostas pol\u00edticas, vemos que em terceiro lugar est\u00e1, a uma semana do fim da campanha,\u00a0<strong>a \"Economia\" com 81 PTP3T; e em quarto lugar as \"Infra-estruturas\" com 31 PTP3T.<\/strong>.<\/p>\n<p>De acordo com estudos anteriores, estas percentagens s\u00e3o demasiado baixas para considerar que houve uma compet\u00eancia tem\u00e1tica dos candidatos (uma vez que se trata de concursos tem\u00e1ticos).\u00a0<strong>taxas inferiores a 10%<\/strong>).<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Guerra suja: o fio condutor da campanha<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>At\u00e9 agora, esta tem sido uma campanha em que\u00a0<strong>o ataque direto \u00e0 oposi\u00e7\u00e3o tem prevalecido sobre as propostas pol\u00edticas<\/strong>\u00a0o ac\u00e7\u00f5es de comunica\u00e7\u00e3o baseadas em linhas estrat\u00e9gicas definidas.<\/p>\n<p>Na \u00faltima semana da sondagem, assistimos ao acirramento da luta pelo segundo lugar, com acusa\u00e7\u00f5es de corrup\u00e7\u00e3o que persistem entre um candidato e outro. A estrat\u00e9gia de guerra suja atingiu um n\u00edvel tal que se registaram at\u00e9 golpes fratricidas, como o lan\u00e7ado por Ricardo Anaya para desacreditar Jos\u00e9 Antonio Meade atrav\u00e9s da sua administra\u00e7\u00e3o no governo de Felipe Calder\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Dom\u00ednio da agenda<\/strong><\/p>\n<p>&nbsp;<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" min_height=\"295px\" custom_margin=\"|||-61px|||\" custom_padding=\"0px|||||\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px|||0px|false|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"font-weight: normal;\"]Uma das partes importantes de qualquer estrat\u00e9gia de comunica\u00e7\u00e3o numa campanha eleitoral \u00e9 a capacidade de influenciar a agenda dos meios de comunica\u00e7\u00e3o social para posicionar as quest\u00f5es que melhor se adequam ao perfil e aos objectivos do candidato.\u00a0<strong>Grande parte do sucesso da campanha de L\u00f3pez Obrador at\u00e9 agora deve-se ao facto de ele ter dominado a agenda.<\/strong>Como se pode ver nos dados acima, existe uma forte correla\u00e7\u00e3o entre estes dados de an\u00e1lise dos media e a posi\u00e7\u00e3o de cada um dos candidatos nas sondagens.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Avalia\u00e7\u00e3o por tema<\/strong><br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_padding=\"0px|||||\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px|||0px|false|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"font-weight: normal;\"]Se nos centrarmos nas quest\u00f5es espec\u00edficas sobre as quais os candidatos presidenciais tiveram mais impacto e cruzarmos a avalia\u00e7\u00e3o dos meios de comunica\u00e7\u00e3o social sobre essas mesmas quest\u00f5es, podemos ver algumas diferen\u00e7as em termos do seu posicionamento nos meios de comunica\u00e7\u00e3o social.<\/p>\n<p><strong>Ricardo Anaya \u00e9 o candidato com mais quest\u00f5es negativas.<\/strong>\u00a0influenciaram o seu perfil medi\u00e1tico, com classifica\u00e7\u00f5es de 87% e 75%, em quest\u00f5es como \"Enriquecimento il\u00edcito\" e \"Branqueamento de capitais\".<\/p>\n<p>No caso de Andr\u00e9s Manuel L\u00f3pez Obrador, o tom da informa\u00e7\u00e3o sobre estas quest\u00f5es espec\u00edficas tem sido interm\u00e9dio, com um\u00a0<strong>correspond\u00eancia entre positivos e negativos<\/strong>. A sua proposta para o NAICM, que era controversa e que inicialmente apresentava dados negativos para a sua campanha, \u00e9 not\u00e1vel pelo facto de, at\u00e9 agora, na campanha, a informa\u00e7\u00e3o positiva ser maiorit\u00e1ria (42,56%).<\/p>\n<p>Finalmente,\u00a0<strong>Jos\u00e9 Ant\u00f3nio Meade \u00e9 o l\u00edder que obteve a pontua\u00e7\u00e3o mais elevada nestas quest\u00f5es espec\u00edficas<\/strong>\u00a0apresentados no gr\u00e1fico. Destaca-se o tema \"Propostas eleitorais\", que obt\u00e9m 86% de informa\u00e7\u00e3o positiva, confirmando a an\u00e1lise de que o candidato do PRI aprofundou o seu programa pol\u00edtico e, por isso, obteve bons resultados para a sua campanha.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>An\u00e1lise dos media. Quem foi o melhor tratado.<\/strong><br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"0px|||0px||||true|false\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_column type=\u00bb4_4\u2033 _builder_version=\u00bb4.8.1\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_image src=\u00bbhttps:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/02\/captura-de-pantalla-2018-06-21-a-las-17-41-23-1529611929.png\u00bb title_text=\u00bbcaptura-de-pantalla-2018-06-21-a-las-17-41-23-1529611929\u2033 align=\u00bbcenter\u00bb _builder_version=\u00bb4.8.2\u2033 _module_preset=\"default\" custom_padding=\"|200px||200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" border_radii=\"on|1vw|1vw|1vw|1vw|1vw|1vw|1vw\" border_radii_tablet=\"on|4vw|4vw|4vw|4vw|4vw|4vw\" border_radii_phone=\"on|5vw|5vw|5vw|5vw|5vw|5vw\" border_radii_last_edited=\"on|tablet\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_padding=\"0px|||||\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px|||0px|false|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"font-weight: normal;\"]A uma semana do fim da campanha, os dados acumulados dos meios de comunica\u00e7\u00e3o mostram os seguintes resultados:<\/p>\n<ul>\n<li>L\u00f3pez Obrador recebe um\u00a0<strong>classifica\u00e7\u00e3o positiva de 46.56%<\/strong>\u00a0nos meios de comunica\u00e7\u00e3o analisados, com\u00a0<strong>La Jornada e Ar\u00edstegui Noticias<\/strong>\u00a0foram os meios de comunica\u00e7\u00e3o com melhor cobertura do candidato morena. Por outro lado, Exc\u00e9lsior e Milenio foram os que deram uma classifica\u00e7\u00e3o mais baixa a AMLO, apesar de em nenhum destes meios as not\u00edcias negativas terem superado as positivas.<\/li>\n<li>Ricardo Anaya recebe um\u00a0<strong>classifica\u00e7\u00e3o positiva de 42.28%<\/strong>com\u00a0<strong>Reforma e El Financiero<\/strong>\u00a0como os meios de comunica\u00e7\u00e3o que melhor avaliaram a informa\u00e7\u00e3o sobre o candidato da Frente. Do outro lado do espetro est\u00e3o Milenio e Proceso, como os meios de comunica\u00e7\u00e3o que deram o pior tratamento a Anaya, superando at\u00e9 mesmo as not\u00edcias negativas em rela\u00e7\u00e3o \u00e0s positivas.<\/li>\n<li>Nesta altura da campanha, Jos\u00e9 Ant\u00f3nio Meade alcan\u00e7ou um total de\u00a0<strong>68.09% de informa\u00e7\u00f5es positivas<\/strong>.\u00a0<strong>La Jornada<\/strong>com 81% de not\u00edcias positivas, e\u00a0<strong>o Financiador<\/strong>com 79%, foram os mais favor\u00e1veis aos interesses do candidato do PRI. A uma semana do encerramento das elei\u00e7\u00f5es, o Proceso \u00e9 o jornal com o pior tratamento dado a Meade, embora os positivos superem largamente os negativos.<\/li>\n<\/ul>\n<p>Estes s\u00e3o os principais dados obtidos no estudo \"Agenda medi\u00e1tica. M\u00e9xico 2018\", quando falta pouco mais de uma semana para ser conhecido o pr\u00f3ximo Presidente do M\u00e9xico.<\/p>\n<p>Com as sondagens a preverem poucos movimentos nos \u00faltimos dias,\u00a0<u><strong>Ser\u00e1 que os candidatos ainda v\u00e3o a tempo de dar mais emo\u00e7\u00e3o \u00e0 reta final da corrida?<\/strong><\/u><\/p>\n<blockquote><p><strong>Pode aceder ao resto dos dados do inqu\u00e9rito e \u00e0 sua evolu\u00e7\u00e3o di\u00e1ria clicando aqui.\u00a0<a href=\"https:\/\/goo.gl\/Agq95g\" target=\"_blank\" rel=\"noopener\">aqui.<\/a><\/strong><\/p><\/blockquote>\n<p><strong><u>Ficha informativa do estudo:<\/u><\/strong><\/p>\n<p><strong>Campo<\/strong>Not\u00edcia de \u00faltima hora: Os tr\u00eas candidatos com mais hip\u00f3teses de ganhar a Presid\u00eancia do M\u00e9xico s\u00e3o mencionados: Ricardo Anaya, Andr\u00e9s Manuel L\u00f3pez Obrador e Jos\u00e9 Antonio Meade.<\/p>\n<p><strong>Meios inclu\u00eddos no trabalho de campo:\u00a0<\/strong>El Universal, Milenio, El Financiero, Exc\u00e9lsior, La Jornada, Proceso, Reforma e Ar\u00edstegui Noticias.<\/p>\n<p><strong>Data do estudo<\/strong>: De 6 de fevereiro de 2018 a 1 de julho de 2018<\/p>\n<p><strong>Question\u00e1rio<\/strong><\/p>\n<ol>\n<li>Objeto da nota.<\/li>\n<li>Actores que figuram na nota.<\/li>\n<li>Ator de refer\u00eancia na hist\u00f3ria (quem conduz a quest\u00e3o na hist\u00f3ria)<\/li>\n<li>Dos candidatos indicados na nota:\n<ol>\n<li>Avalia\u00e7\u00e3o\/Sensa\u00e7\u00e3o<\/li>\n<li>Tipo de mensagem difundida<\/li>\n<li>Valores\/atributos veiculados na informa\u00e7\u00e3o<\/li>\n<li>Quem o critica<\/li>\n<li>Quem \u00e9 que ele critica<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_enable_color=\"off\" custom_padding=\"0px|||0px||true|false\"][et_pb_row _builder_version=\"4.8.1\u2033 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\u00faltimos dez anos. Os meios de comunica\u00e7\u00e3o tradicionais j\u00e1 n\u00e3o...<\/p>","protected":false},"author":2,"featured_media":3338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\r\n<h2>Bem-vindo ao WordPress. Este \u00e9 o seu primeiro artigo. Edite-o ou elimine-o, e depois comece a escrever!<\/h2>\r\n<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque arcu ex, dignissim in volutpat sit amet, commodo at turpis. Nulla at mauris nec ante facilisis dictum id a velit. Nam vitae vehicula orci, ut rhoncus lacus. Donec eget pretium quam. Aenean a dignissim odio. Nunc in ligula luctus, suscipit quam id, facilisis sapien. Mauris a ornare lacus. Morbi id posuere purus, id molestie augue. Phasellus nec massa ipsum. Maecenas id orci lorem. Proin nisi augue, mollis sit amet condimentum in, cursus vel enim. 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