{"id":3373,"date":"2018-03-13T16:34:13","date_gmt":"2018-03-13T16:34:13","guid":{"rendered":"https:\/\/www.cecubogroup.com\/?p=3373"},"modified":"2021-02-19T11:48:49","modified_gmt":"2021-02-19T11:48:49","slug":"en-busca-de-la-reputacion-corporativa","status":"publish","type":"post","link":"https:\/\/www.cecubogroup.com\/pt\/blog\/en-busca-de-la-reputacion-corporativa\/","title":{"rendered":"Em busca da reputa\u00e7\u00e3o da empresa"},"content":{"rendered":"<p>[et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_padding=\"|||0px|||\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_margin=\"||||false|false\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto|500||on|||||\" text_text_color=\"#1a2126\u2033 text_font_size=\"18px\" text_letter_spacing=\"4px\"]Blog[\/et_pb_text][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2020\/12\/line.svg\" title_text=\"line\" _builder_version=\"4.7.7\u2033 _module_preset=\"default\" custom_margin=\"-15px||||false|false\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_row][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_post_title author=\"off\" comments=\"off\" featured_image=\"off\" _builder_version=\"4.8.1\u2033 _module_preset=\"default\" title_font=\"Helvetica Neue-Bold||||||||\" title_text_color=\"#032F77\u2033 title_font_size=\"40px\" meta_font=\"Roboto|500|||||||\" meta_text_color=\"#93BB23\u2033 meta_font_size=\"16px\" custom_margin=\"||||false|false\" custom_padding=\"|200px|||false|false|false|false\" custom_padding_tablet=\"|0px||||false|false|false|false\" custom_padding_phone=\"|0px||false|false|false\" custom_padding_last_edited=\"on|tablet\"][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"|0px||0px|false|true\" custom_padding_last_edited=\"on|tablet\" custom_css_main_element=\"font-weight: normal;\"]<\/p>\n<p>Se uma empresa for bem gerida e tiver uma no\u00e7\u00e3o clara de como transmitir os seus valores \u00e0 sociedade em que opera, a perce\u00e7\u00e3o das suas partes interessadas aumentar\u00e1 exponencialmente.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_color=\"#f7f7f7f7f7\u2033 custom_padding=\"0px|||0px||||true|false\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/02\/750\u00d7421-salah-ahmead-cool-perserch-com-people-search-service-373534-copia-1520945684.jpg\" title_text=\"750\u00d7421-salah-ahmead-cool-perserch-com-people-search-service-373534-copia-1520945684\u2033 align=\"center\" _builder_version=\"4.8.2\u2033 _module_preset=\"default\" custom_padding=\"|200px||200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"|0px||0px|false|true\" custom_padding_last_edited=\"on|desktop\" hover_enabled=\"0\u2033 border_radii=\"on|1vw|1vw|1vw|1vw|1vw|1vw\" border_radii_tablet=\"on|4vw|4vw|4vw|4vw|4vw|4vw\" border_radii_phone=\"on|5vw|5vw|5vw|5vw|5vw|5vw\" border_radii_last_edited=\"on|tablet\" sticky_enabled=\"0\u2033][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px||0px|false|true\" custom_padding_phone=\"|0px||0px|false|true\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"font-weight: normal;\"]<\/p>\n<p>H\u00e1 empresas que conseguem um dia ter bom aspeto. Certamente que qualquer um de n\u00f3s tem uma delas em mente. H\u00e1 tamb\u00e9m aquelas que, com diferentes ac\u00e7\u00f5es, o conseguem fazer v\u00e1rias vezes por ano. No entanto, apenas aquelas que se mant\u00eam fi\u00e9is a um bom comportamento ao longo do tempo e conseguem transmitir com sucesso os seus valores est\u00e3o pr\u00f3ximas do objetivo da\u00a0<strong>reputa\u00e7\u00e3o empresarial<\/strong>.<\/p>\n<p>N\u00e3o se trata de um conceito novo, embora, no passado, estivesse mais relacionado com o comportamento pessoal. Atribui-se a George Washington, o primeiro presidente dos Estados Unidos, a afirma\u00e7\u00e3o de que\u00a0<strong><em>\"Com uma boa reputa\u00e7\u00e3o pode fazer-se tudo; com uma m\u00e1 reputa\u00e7\u00e3o n\u00e3o se pode fazer nada.<\/em><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_color=\"#032F77\u2033 global_module=\"2076\u2033 saved_tabs=\"all\"][et_pb_row _builder_version=\"4.7.7\u2033 _module_preset=\"default\" positioning=\"absolute\" position_origin_a=\"center_right\" position_origin_f=\"center_right\" vertical_offset=\"0px\" horizontal_offset=\"0px\" custom_padding=\"0px|||0px||true|false\" custom_css_main_element=\"z-index: 1;\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.7.7\u2033 _module_preset=\"default\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/footer-right-side-bot-f.png\" title_text=\"right-side-effect-f\" align=\"right\" src_tablet=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/right-side-effect-f.png\" src_phone=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/right-side-effect-f.png\" src_last_edited=\"on|phone\" _builder_version=\"4.8.2\u2033 _module_preset=\"default\" width=\"20%\" width_tablet=\"30%\" width_phone=\"50%\" width_last_edited=\"on|phone\" custom_margin=\"7px||||false|false\" custom_margin_tablet=\"125px||||false|false\" custom_margin_phone=\"60px||||false|false\" custom_margin_last_edited=\"on|phone\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.2\u2033 _module_preset=\"default\" text_font=\"Roboto|700|||||||\" text_text_color=\"#FFFFFFFFFFFF\" text_font_size=\"40px\" text_line_height=\"1.1em\" text_orientation=\"center\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" custom_padding_tablet=\"\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" text_font_size_tablet=\"\" text_font_size_phone=\"31px\" text_font_size_last_edited=\"on|phone\" custom_css_main_element_last_edited=\"on|desktop\"]Podemos ajud\u00e1-lo a comunicar melhor[\/et_pb_text][et_pb_button button_text=\"Ir para Audi\u00eancias Digitais\" button_alignment=\"center\" _builder_version=\"4.8.2\u2033 _module_preset=\"default\" custom_button=\"on\" button_text_color=\"#032F77\u2033 button_bg_color=\"#FFFFFFFF\" button_border_width=\"0px\" button_border_radius=\"11px\" button_font=\"Roboto||||||||\" button_use_icon=\"off\" custom_margin=\"||||false|false\" custom_padding=\"|55px||55px|false|true\" custom_padding_tablet=\"\" custom_padding_phone=\"|35px||35px|false|true\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"text-align: center;||box-shadow: 0 3px 6px 0 rgba(0, 0, 0, 0, 0.16);\" box_shadow_style=\"preset2\u2033 box_shadow_horizontal=\"2px\" box_shadow_vertical=\"2px\" box_shadow_blur=\"10px\" box_shadow_color=\"#d3e1ac\" button_text_color__hover_enabled=\"on|hover\" button_text_color__hover=\"#ffffff\" button_bg_color__hover_enabled=\"on|hover\" button_bg_color__hover=\"#93bb23\u2033 button_bg_enable_color__hover=\"on\" custom_css_main_element_last_edited=\"on|phone\"][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_row][et_pb_row _builder_version=\"4.7.7\u2033 _module_preset=\"default\" positioning=\"absolute\" position_origin_a=\"center_left\" position_origin_f=\"center_right\" vertical_offset=\"0px\" horizontal_offset=\"0px\" custom_padding=\"0px||0px|||true|false\" custom_css_main_element=\"z-index: 1;\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.7.7\u2033 _module_preset=\"default\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/footer-left-side-bot.png\" title_text=\"we_specialize_left\" src_tablet=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/nos_especializamos_left.png\" src_phone=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/nos_especializamos_left.png\" src_last_edited=\"on|phone\" _builder_version=\"4.8.2\u2033 _module_preset=\"default\" width=\"35%\" width=\"35%\" width_tablet=\"30%\" width_phone=\"45%\" width_last_edited=\"on|desktop\" max_width=\"35%\" max_width_tablet=\"30%\" max_width_phone=\"45%\" max_width_last_edited=\"on|tablet\" custom_margin=\"45px||||false|false\" custom_margin_tablet=\"-53px||||false|false\" custom_margin_phone=\"30px||||false|false\" custom_margin_last_edited=\"on|phone\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_padding=\"|||0px||||\"][et_pb_row _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_font_size=\"18px\" custom_padding=\"|200px||200px|200px|false|true\" custom_padding_tablet=\"|0px|||0px|false|true\" custom_padding_phone=\"\" custom_padding_last_edited=\"on|phone\" custom_css_main_element=\"font-weight: normal;\"]]<\/p>\n<p>Durante d\u00e9cadas, o principal e quase \u00fanico valor de uma empresa era a cria\u00e7\u00e3o de emprego. Atualmente, tamb\u00e9m \u00e9 fundamental, mas n\u00e3o \u00e9 suficiente. Nos anos 90, a maior parte das empresas do Ibex comprometeu-se com a Responsabilidade Social das Empresas (RSE), investindo recursos substanciais nos seus departamentos de Comunica\u00e7\u00e3o e Marketing para dar conta das suas boas pr\u00e1ticas.<\/p>\n<p>Nos \u00faltimos anos, assistimos ao ressurgimento da RSE e a sua estrat\u00e9gia e ac\u00e7\u00f5es constituem uma parte fundamental da comunica\u00e7\u00e3o e do perfil social que a empresa constr\u00f3i.<\/p>\n<p><strong>Mas ser\u00e1 que a RSE melhora a reputa\u00e7\u00e3o das empresas?<\/strong>\u00a0N\u00e3o necessariamente, pois a diferen\u00e7a entre os dois conceitos \u00e9 clara: a responsabilidade social, pelo menos na origem, s\u00e3o pr\u00e1ticas empresariais, mas quando falamos de reputa\u00e7\u00e3o estamos a referir-nos \u00e0 perce\u00e7\u00e3o que a sociedade e as suas partes interessadas t\u00eam de uma empresa.<\/p>\n<p>De nada serve apostar em pr\u00e1ticas empresariais eficientes para melhorar a nossa imagem corporativa se os p\u00fablicos-alvo que nos interessam n\u00e3o acreditarem em n\u00f3s, se n\u00e3o tiverem a perce\u00e7\u00e3o de que uma empresa tem os valores necess\u00e1rios.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><strong>A manuten\u00e7\u00e3o cont\u00ednua de uma boa imagem corporativa gera reputa\u00e7\u00e3o corporativa.<\/strong><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>Em resumo, podemos dizer que o\u00a0<strong>reputa\u00e7\u00e3o empresarial<\/strong>\u00a0\u00e9 composto por tr\u00eas aspectos:<\/p>\n<ol>\n<li>A experi\u00eancia direta dos seus consumidores.<\/li>\n<li>O que a empresa faz ou diz sobre si pr\u00f3pria.<\/li>\n<li>O que os outros dizem sobre ela.<\/li>\n<\/ol>\n<p>Os colegas do\u00a0<u><a href=\"https:\/\/www.reputationinstitute.com\/\"><strong>Instituto da Reputa\u00e7\u00e3o<\/strong><\/a><\/u>\u00a0utilizar o\u00a0<strong>RepTrak<\/strong>A nova ferramenta analisa as empresas em sete dimens\u00f5es, dimens\u00f5es essas que devem estar \u00e0 altura da tarefa de lidar com potenciais crises, algumas das quais causadas por uma m\u00e1 gest\u00e3o da reputa\u00e7\u00e3o. Mentir \u00e9 muito caro, como aconteceu com a Volkswagen em 2016. O esc\u00e2ndalo de fraude de emiss\u00f5es fez cair a reputa\u00e7\u00e3o da empresa e p\u00f4s em causa um valor de marca partilhado durante anos por uma elevada percentagem de consumidores: \"A Volkswagen \u00e9 uma empresa fi\u00e1vel\".<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Medir a reputa\u00e7\u00e3o<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>A reputa\u00e7\u00e3o de uma empresa deve ser medida para poder ser corretamente gerida. \u00c9 aqui que reside um dos principais desafios.<\/p>\n<p>A primeira coisa a esclarecer \u00e9 a mensagem principal que n\u00f3s, enquanto empresa, queremos transmitir, tendo sempre em mente que o nosso comportamento deve estar de acordo com os valores dessa mensagem. Um bom exemplo de sucesso neste dom\u00ednio \u00e9 a Ikea, uma empresa com uma boa reputa\u00e7\u00e3o empresarial e mensagens claras:<\/p>\n<ul>\n<li>Amigo do ambiente.<\/li>\n<li>Trata bem os seus fornecedores.<\/li>\n<li>Rejeita o trabalho infantil e a explora\u00e7\u00e3o madeireira ilegal.<\/li>\n<li>O design dos seus m\u00f3veis \u00e9 fresco e dirige-se essencialmente a um p\u00fablico jovem, a quem oferece emo\u00e7\u00e3o a pre\u00e7os moderados.<\/li>\n<\/ul>\n<p>De nada servem as boas pr\u00e1ticas comerciais se a mensagem e a gest\u00e3o da reputa\u00e7\u00e3o n\u00e3o corresponderem a essas ac\u00e7\u00f5es. E vice-versa. Isto levanta as seguintes quest\u00f5es:<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Como podemos medir as ac\u00e7\u00f5es de RSE?<\/strong><\/p>\n<p><strong>E qual \u00e9 o seu impacto na reputa\u00e7\u00e3o corporativa da empresa?<\/strong><\/p>\n<p>Veremos isso mais tarde.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 specialty=\"on\" _builder_version=\"4.8.1\u2033 _module_preset=\"default\" background_color=\"#f6f6f6f6\u2033 global_module=\"1979\u2033 saved_tabs=\"all\"][et_pb_column type=\"1_2\u2033 _builder_version=\"3.25\u2033 custom_padding=\"||||\" custom_padding__hover=\"||||\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/servicios.jpg\" title_text=\"services\" _builder_version=\"4.8.1\u2033 _module_preset=\"default\" border_radii=\"on|1vw|1vw|1vw|1vw|1vw|1vw\" border_radii_tablet=\"on|4vw|4vw|4vw|4vw|4vw\" border_radii_phone=\"on|5vw|5vw|5vw|5vw|5vw|5vw\" border_radii_last_edited=\"on|desktop\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_2\u2033 specialty_columns=\"2\u2033 _builder_version=\"3.25\u2033 custom_padding=\"||||\" custom_padding__hover=\"||||\"][et_pb_row_inner _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_column_inner saved_specialty_column_type=\"1_2\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_text_color=\"#4d4d4d4d4d\" text_font_size=\"18px\" text_line_height=\"1.3em\" custom_margin=\"25px||||false|false\" custom_padding=\"||||false|false\" custom_css_main_element=\"font-weight: 400;\"]Obtenha melhores resultados[\/et_pb_text][et_pb_text _builder_version=\"4.8.1\u2033 _module_preset=\"default\" text_font=\"Roboto|700|||||||\" text_text_color=\"#032f77\u2033 text_font_size=\"40px\" text_line_height=\"1.1em\" custom_margin=\"-5px||||false|false\" custom_padding=\"||||false|false\" custom_css_main_element=\"||font-weight: 900;\"]Os nossos servi\u00e7os podem ajud\u00e1-lo?[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=\"1_2,1_2\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_margin=\"-25px||||false|false\"][et_pb_column_inner type=\"1_2\u2033 saved_specialty_column_type=\"1_2\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_button button_text=\"Ir para o Est\u00fadio Criativo\" button_alignment=\"left\" _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_button=\"on\" button_text_size=\"18px\" button_text_color=\"#032F77\u2033 button_bg_color=\"RGBA(0,0,0,0)\" button_border_width=\"3px\" button_border_color=\"#032F77\u2033 button_border_radius=\"1vw\" button_font=\"Roboto|700|||||||\" button_use_icon=\"off\" custom_margin=\"||||false|false\" button_use_icon=\"off\" custom_margin=\"||||false|false\" custom_padding=\"7px|0px|7px|0px|0px|true|true\" button_border_radius_tablet=\"4vw\" button_border_radius_phone=\"5vw\" button_border_radius_last_edited=\"on|phone\" custom_css_main_element=\"width:100%;||text-align: center;||box-shadow: 0 3px 6px 0 rgba(0, 0, 0, 0, 0, 0.16);\" box_shadow_style=\"preset2\u2033 box_shadow_horizontal=\"2px\" box_shadow_vertical=\"2px\" box_shadow_blur=\"10px\" box_shadow_color=\"#d3e1ac\" button_text_color__hover_enabled=\"on|hover\" button_text_color__hover=\"#ffffffffff\" button_bg_color__hover_enabled=\"on|hover\" button_bg_color__hover=\"#032F77\u2033 button_bg_enable_enable_color__hover=\"on\"][\/et_pb_button][\/et_pb_column_inner][et_pbb_column_inner type=\"1_2\u2033 saved_specialty_column_type=\"1_2\u2033 _builder_version=\"4.8.1\u2033 _module_preset=\"default\"][et_pb_button button_text=\"Ir para o Est\u00fadio Criativo\" button_alignment=\"left\" _builder_version=\"4.8.1\u2033 _module_preset=\"default\" custom_button=\"on\" button_text_size=\"18px\" button_text_color=\"#032F77\u2033 button_bg_color=\"RGBA(0,0,0,0)\" button_border_width=\"3px\" button_border_color=\"#032F77\u2033 button_border_radius=\"1vw\" button_font=\"Roboto|700|||||||\" button_use_icon=\"off\" custom_margin=\"||||false|false\" button_use_icon=\"off\" custom_margin=\"||||false|false\" custom_padding=\"7px|0px|7px|0px|0px|true|true\" button_border_radius_tablet=\"4vw\" button_border_radius_phone=\"5vw\" button_border_radius_last_edited=\"on|tablet\" custom_css_main_element=\"width:100%;||text-align: center;||box-shadow: 0 3px 6px 0 rgba(0, 0, 0, 0, 0, 0.16);\" box_shadow_style=\"preset2\u2033 box_shadow_horizontal=\"2px\" box_shadow_vertical=\"2px\" box_shadow_blur=\"10px\" box_shadow_color=\"#d3e1ac\" button_text_color__hover_enabled=\"on|hover\" button_text_color__hover=\"#ffffffffff\" button_bg_color__hover_enabled=\"on|hover\" button_bg_color__hover=\"#032F77\u2033 button_bg_enable_enable_color__hover=\"on\"][\/et_pb_button][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>A configura\u00e7\u00e3o da agenda p\u00fablica mudou nos \u00faltimos dez anos. Os meios de comunica\u00e7\u00e3o tradicionais j\u00e1 n\u00e3o...<\/p>","protected":false},"author":2,"featured_media":3378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\r\n<h2>Bem-vindo ao WordPress. Este \u00e9 o seu primeiro artigo. Edite-o ou elimine-o, e depois comece a escrever!<\/h2>\r\n<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque arcu ex, dignissim in volutpat sit amet, commodo at turpis. Nulla at mauris nec ante facilisis dictum id a velit. Nam vitae vehicula orci, ut rhoncus lacus. Donec eget pretium quam. Aenean a dignissim odio. Nunc in ligula luctus, suscipit quam id, facilisis sapien. Mauris a ornare lacus. Morbi id posuere purus, id molestie augue. Phasellus nec massa ipsum. Maecenas id orci lorem. Proin nisi augue, mollis sit amet condimentum in, cursus vel enim. Pellentesque pretium, metus vel bibendum tristique, felis purus sollicitudin lectus, eget molestie dolor lacus et turpis. Etiam vestibulum sollicitudin orci ut sagittis. Interdum et malesuada fames ac ante ipsum primis in faucibus. Donec hendrerit ipsum in diam aliquet lacinia. Etiam non hendrerit risus.<\/p>\r\n<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque arcu ex, dignissim in volutpat sit amet, commodo at turpis. Nulla at mauris nec ante facilisis dictum id a velit. Nam vitae vehicula orci, ut rhoncus lacus. Donec eget pretium quam. Aenean a dignissim odio. Nunc in ligula luctus, suscipit quam id, facilisis sapien. Mauris a ornare lacus. Morbi id posuere purus, id molestie augue. Phasellus nec massa ipsum. Maecenas id orci lorem. Proin nisi augue, mollis sit amet condimentum in, cursus vel enim. Pellentesque pretium, metus vel bibendum tristique, felis purus sollicitudin lectus, eget molestie dolor lacus et turpis. Etiam vestibulum sollicitudin orci ut sagittis. Interdum et malesuada fames ac ante ipsum primis in faucibus. Donec hendrerit ipsum in diam aliquet lacinia. Etiam non hendrerit risus.<\/p>\r\n<p><img class=\"size-medium wp-image-1606 aligncenter\" src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/proyectos_hero-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/p>\r\n<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque arcu ex, dignissim in volutpat sit amet, commodo at turpis. Nulla at mauris nec ante facilisis dictum id a velit. Nam vitae vehicula orci, ut rhoncus lacus. Donec eget pretium quam. Aenean a dignissim odio. Nunc in ligula luctus, suscipit quam id, facilisis sapien. Mauris a ornare lacus. Morbi id posuere purus, id molestie augue. Phasellus nec massa ipsum. Maecenas id orci lorem. Proin nisi augue, mollis sit amet condimentum in, cursus vel enim. Pellentesque pretium, metus vel bibendum tristique, felis purus sollicitudin lectus, eget molestie dolor lacus et turpis. Etiam vestibulum sollicitudin orci ut sagittis. Interdum et malesuada fames ac ante ipsum primis in faucibus. Donec hendrerit ipsum in diam aliquet lacinia. Etiam non hendrerit risus.<\/p>\r\n<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque arcu ex, dignissim in volutpat sit amet, commodo at turpis. Nulla at mauris nec ante facilisis dictum id a velit. Nam vitae vehicula orci, ut rhoncus lacus. Donec eget pretium quam. Aenean a dignissim odio. Nunc in ligula luctus, suscipit quam id, facilisis sapien. Mauris a ornare lacus. Morbi id posuere purus, id molestie augue. Phasellus nec massa ipsum. Maecenas id orci lorem. Proin nisi augue, mollis sit amet condimentum in, cursus vel enim. Pellentesque pretium, metus vel bibendum tristique, felis purus sollicitudin lectus, eget molestie dolor lacus et turpis. Etiam vestibulum sollicitudin orci ut sagittis. Interdum et malesuada fames ac ante ipsum primis in faucibus. Donec hendrerit ipsum in diam aliquet lacinia. Etiam non hendrerit risus.<\/p>\r\n<!-- \/wp:paragraph -->","_et_gb_content_width":""},"categories":[29],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>En busca de la reputaci\u00f3n corporativa - Cecubo Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cecubogroup.com\/pt\/blog\/en-busca-de-la-reputacion-corporativa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"En busca de la reputaci\u00f3n corporativa - Cecubo Group\" \/>\n<meta property=\"og:description\" content=\"La confecci\u00f3n de la agenda p\u00fablica ha cambiado en los \u00faltimos diez a\u00f1os. Los medios de comunicaci\u00f3n tradicionales ya no...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cecubogroup.com\/pt\/blog\/en-busca-de-la-reputacion-corporativa\/\" \/>\n<meta property=\"og:site_name\" content=\"Cecubo Group\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-13T16:34:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-19T11:48:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/02\/750x421-salah-ahmead-cool-perserch-com-people-search-service-373534-copia-1520945684.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"421\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cecubo Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cecubogroup.com\/#website\",\"url\":\"https:\/\/www.cecubogroup.com\/\",\"name\":\"Cecubo Group\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cecubogroup.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.cecubogroup.com\/blog\/en-busca-de-la-reputacion-corporativa\/#primaryimage\",\"inLanguage\":\"pt-PT\",\"url\":\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/02\/750x421-salah-ahmead-cool-perserch-com-people-search-service-373534-copia-1520945684.jpg\",\"contentUrl\":\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/02\/750x421-salah-ahmead-cool-perserch-com-people-search-service-373534-copia-1520945684.jpg\",\"width\":750,\"height\":421},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cecubogroup.com\/blog\/en-busca-de-la-reputacion-corporativa\/#webpage\",\"url\":\"https:\/\/www.cecubogroup.com\/blog\/en-busca-de-la-reputacion-corporativa\/\",\"name\":\"En busca de la reputaci\\u00f3n corporativa - Cecubo Group\",\"isPartOf\":{\"@id\":\"https:\/\/www.cecubogroup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cecubogroup.com\/blog\/en-busca-de-la-reputacion-corporativa\/#primaryimage\"},\"datePublished\":\"2018-03-13T16:34:13+00:00\",\"dateModified\":\"2021-02-19T11:48:49+00:00\",\"author\":{\"@id\":\"https:\/\/www.cecubogroup.com\/#\/schema\/person\/87145bc1e87162d68c740ce85b73ddd4\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.cecubogroup.com\/blog\/en-busca-de-la-reputacion-corporativa\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cecubogroup.com\/blog\/en-busca-de-la-reputacion-corporativa\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cecubogroup.com\/blog\/en-busca-de-la-reputacion-corporativa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\\u00edcio\",\"item\":\"https:\/\/www.cecubogroup.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"En busca de la reputaci\\u00f3n corporativa\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cecubogroup.com\/#\/schema\/person\/87145bc1e87162d68c740ce85b73ddd4\",\"name\":\"Cecubo Group\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.cecubogroup.com\/#personlogo\",\"inLanguage\":\"pt-PT\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2115225708ce99068469cb20646ad416?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2115225708ce99068469cb20646ad416?s=96&d=mm&r=g\",\"caption\":\"Cecubo Group\"},\"url\":\"https:\/\/www.cecubogroup.com\/pt\/blog\/author\/bc_dev\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"En busca de la reputaci\u00f3n corporativa - Cecubo Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cecubogroup.com\/pt\/blog\/en-busca-de-la-reputacion-corporativa\/","og_locale":"pt_PT","og_type":"article","og_title":"En busca de la reputaci\u00f3n corporativa - Cecubo Group","og_description":"La confecci\u00f3n de la agenda p\u00fablica ha cambiado en los \u00faltimos diez a\u00f1os. Los medios de comunicaci\u00f3n tradicionales ya no...","og_url":"https:\/\/www.cecubogroup.com\/pt\/blog\/en-busca-de-la-reputacion-corporativa\/","og_site_name":"Cecubo Group","article_published_time":"2018-03-13T16:34:13+00:00","article_modified_time":"2021-02-19T11:48:49+00:00","og_image":[{"width":750,"height":421,"url":"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/02\/750x421-salah-ahmead-cool-perserch-com-people-search-service-373534-copia-1520945684.jpg","path":"\/home\/ce3group\/public_html\/wp-content\/uploads\/2021\/02\/750x421-salah-ahmead-cool-perserch-com-people-search-service-373534-copia-1520945684.jpg","size":"full","id":3378,"alt":"","pixels":315750,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Cecubo Group","Tempo estimado de leitura":"12 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.cecubogroup.com\/#website","url":"https:\/\/www.cecubogroup.com\/","name":"Cecubo Group","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cecubogroup.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-PT"},{"@type":"ImageObject","@id":"https:\/\/www.cecubogroup.com\/blog\/en-busca-de-la-reputacion-corporativa\/#primaryimage","inLanguage":"pt-PT","url":"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/02\/750x421-salah-ahmead-cool-perserch-com-people-search-service-373534-copia-1520945684.jpg","contentUrl":"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/02\/750x421-salah-ahmead-cool-perserch-com-people-search-service-373534-copia-1520945684.jpg","width":750,"height":421},{"@type":"WebPage","@id":"https:\/\/www.cecubogroup.com\/blog\/en-busca-de-la-reputacion-corporativa\/#webpage","url":"https:\/\/www.cecubogroup.com\/blog\/en-busca-de-la-reputacion-corporativa\/","name":"En busca de la reputaci\u00f3n corporativa - Cecubo Group","isPartOf":{"@id":"https:\/\/www.cecubogroup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cecubogroup.com\/blog\/en-busca-de-la-reputacion-corporativa\/#primaryimage"},"datePublished":"2018-03-13T16:34:13+00:00","dateModified":"2021-02-19T11:48:49+00:00","author":{"@id":"https:\/\/www.cecubogroup.com\/#\/schema\/person\/87145bc1e87162d68c740ce85b73ddd4"},"breadcrumb":{"@id":"https:\/\/www.cecubogroup.com\/blog\/en-busca-de-la-reputacion-corporativa\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cecubogroup.com\/blog\/en-busca-de-la-reputacion-corporativa\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.cecubogroup.com\/blog\/en-busca-de-la-reputacion-corporativa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.cecubogroup.com\/"},{"@type":"ListItem","position":2,"name":"En busca de la reputaci\u00f3n corporativa"}]},{"@type":"Person","@id":"https:\/\/www.cecubogroup.com\/#\/schema\/person\/87145bc1e87162d68c740ce85b73ddd4","name":"Cecubo Group","image":{"@type":"ImageObject","@id":"https:\/\/www.cecubogroup.com\/#personlogo","inLanguage":"pt-PT","url":"https:\/\/secure.gravatar.com\/avatar\/2115225708ce99068469cb20646ad416?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2115225708ce99068469cb20646ad416?s=96&d=mm&r=g","caption":"Cecubo Group"},"url":"https:\/\/www.cecubogroup.com\/pt\/blog\/author\/bc_dev\/"}]}},"_links":{"self":[{"href":"https:\/\/www.cecubogroup.com\/pt\/wp-json\/wp\/v2\/posts\/3373"}],"collection":[{"href":"https:\/\/www.cecubogroup.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cecubogroup.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cecubogroup.com\/pt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cecubogroup.com\/pt\/wp-json\/wp\/v2\/comments?post=3373"}],"version-history":[{"count":5,"href":"https:\/\/www.cecubogroup.com\/pt\/wp-json\/wp\/v2\/posts\/3373\/revisions"}],"predecessor-version":[{"id":3462,"href":"https:\/\/www.cecubogroup.com\/pt\/wp-json\/wp\/v2\/posts\/3373\/revisions\/3462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cecubogroup.com\/pt\/wp-json\/wp\/v2\/media\/3378"}],"wp:attachment":[{"href":"https:\/\/www.cecubogroup.com\/pt\/wp-json\/wp\/v2\/media?parent=3373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cecubogroup.com\/pt\/wp-json\/wp\/v2\/categories?post=3373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cecubogroup.com\/pt\/wp-json\/wp\/v2\/tags?post=3373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}