{"id":6193,"date":"2013-07-23T00:00:00","date_gmt":"2013-07-23T00:00:00","guid":{"rendered":"https:\/\/cecubogroup.com\/?p=6193"},"modified":"2021-04-05T16:32:02","modified_gmt":"2021-04-05T16:32:02","slug":"el-abismo-entre-el-branding-y-el-ego","status":"publish","type":"post","link":"https:\/\/www.cecubogroup.com\/pt\/blog\/el-abismo-entre-el-branding-y-el-ego\/","title":{"rendered":"O abismo entre a marca e o ego"},"content":{"rendered":"<p>O problema surge quando, para al\u00e9m da atividade comercial, h\u00e1 quem veja a consultoria pol\u00edtica como mais glamorosa do que rigorosa, mais not\u00f3ria do que confidencial.<\/p>\n<p>Porque os clientes n\u00e3o s\u00e3o conquistados por tweets e actualiza\u00e7\u00f5es do Facebook. Conquistam-se cara a cara, criando confian\u00e7a e demonstrando que se sabe o caminho a seguir.<\/p>\n<p>Por vezes, o ego escapa-se, mas... pensemos bem: ser\u00e1 a consultoria pol\u00edtica uma atividade assim t\u00e3o diferente das outras?<\/p>\n<p>\u00c9 verdade que n\u00f3s, que trabalhamos nesta \u00e1rea, trabalhamos com pol\u00edticos mais ou menos conhecidos e podemos sempre sentir-nos diferentes ao trabalhar com quem tem algum poder. Mas se concordamos que a pol\u00edtica pouco importa, porque \u00e9 que o nosso trabalho h\u00e1-de importar mais? Provavelmente, parece-nos uma atividade mais \"importante\" porque a maioria das pessoas o faz por voca\u00e7\u00e3o e n\u00f3s sentimo-nos afortunados por fazer o que gostamos de fazer.<\/p>\n<p>Temos a certeza de que o mesmo acontece com os m\u00e9dicos, os engenheiros civis e os cozinheiros. Toda a gente tem amigos que exercem estas actividades e nenhum deles publica tantos conte\u00fados sobre a sua profiss\u00e3o como os nossos colegas consultores.<\/p>","protected":false},"excerpt":{"rendered":"<p>Todos n\u00f3s cuidamos da nossa marca. Algumas pessoas promovem mais a marca da empresa, outras promovem mais a sua marca pessoal. Se houver uma estrat\u00e9gia comercial por detr\u00e1s disso, qualquer forma \u00e9 legal.<\/p>","protected":false},"author":4,"featured_media":6448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El abismo entre el branding y el ego - Cecubo Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cecubogroup.com\/pt\/blog\/el-abismo-entre-el-branding-y-el-ego\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El abismo entre el branding y el ego - Cecubo Group\" \/>\n<meta property=\"og:description\" content=\"Todos cuidamos nuestra marca. 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