{"id":6224,"date":"2011-03-15T00:00:00","date_gmt":"2011-03-15T00:00:00","guid":{"rendered":"https:\/\/cecubogroup.com\/?p=6224"},"modified":"2021-04-05T16:41:28","modified_gmt":"2021-04-05T16:41:28","slug":"crisis-en-campana-un-acierto-y-un-error","status":"publish","type":"post","link":"https:\/\/www.cecubogroup.com\/pt\/blog\/crisis-en-campana-un-acierto-y-un-error\/","title":{"rendered":"Crise nas campanhas: um acerto e um erro"},"content":{"rendered":"<p>Em primeiro lugar, voltemos \u00e0 campanha de 2009. Lembram-se da destitui\u00e7\u00e3o de Luis Carrera -primeiro da lista da prov\u00edncia de Ourense- por Feijoo?<\/p>\n<p><iframe loading=\"lazy\" frameborder=\"0\" height=\"390\" src=\"http:\/\/www.youtube.com\/embed\/TBJV_quHjJA\" style=\"margin: 0px 0px 1.71429rem; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; max-width: 100%;\" title=\"Leitor de v\u00eddeo do YouTube\" width=\"480\"><\/iframe><\/p>\n<p>Gostaria de destacar tr\u00eas aspectos do discurso de Feij\u00f3o:<\/p>\n<p>&#8211; <strong>Lideran\u00e7a em a\u00e7\u00e3o<\/strong>. Reconhecimento do erro e despedimento imediato do candidato .<\/p>\n<p>&#8211; <strong>Mensagem clara <\/strong>regenera\u00e7\u00e3o da pol\u00edtica galega.<\/p>\n<p>&#8211; <strong>Rodar, rodar, rodar<\/strong>. Se com estas duas ac\u00e7\u00f5es j\u00e1 tinha dado a volta \u00e0 crise, Feij\u00f3o confrontou as suas ac\u00e7\u00f5es com as acusa\u00e7\u00f5es lan\u00e7adas contra a Bipartida sobre o esbanjamento, para as quais, como j\u00e1 salient\u00e1mos v\u00e1rias vezes neste blogue, n\u00e3o houve resposta, muito menos demiss\u00f5es - provavelmente porque, na realidade, n\u00e3o havia raz\u00f5es para se demitir, mas muitas para responder.<\/p>\n<p>Volto agora ao caso do vereador Espadas. Na sua declara\u00e7\u00e3o, Gerardo Conde Roa, candidato do PPdeG em Santiago, n\u00e3o aproveita a oportunidade desta crise e, de facto, n\u00e3o reconhece um facto grave que adquiriu uma grande relev\u00e2ncia nos meios de comunica\u00e7\u00e3o social nacionais.<\/p>\n<p><iframe loading=\"lazy\" frameborder=\"0\" height=\"390\" src=\"http:\/\/www.youtube.com\/embed\/cpFBUOgb13U\" style=\"margin: 0px 0px 1.71429rem; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; max-width: 100%;\" title=\"Leitor de v\u00eddeo do YouTube\" width=\"480\"><\/iframe><\/p>\n<p>Penso que h\u00e1 aqui tr\u00eas grandes erros:<\/p>\n<p>&#8211; <strong>Mensagem<\/strong>. Anuncia a sua demiss\u00e3o e, ao mesmo tempo, iliba Espadas, coloca-se como v\u00edtima por ter pago um pre\u00e7o elevado e pede aos cidad\u00e3os que o valorizem. \"N\u00e3o \u00e9 o dia para falar da sua carreira pol\u00edtica\"; \"N\u00e3o h\u00e1 nada de irrepar\u00e1vel no seu erro\"; \"Voltar\u00e1 para n\u00f3s quando a sua d\u00edvida para com a sociedade estiver saldada\"; \"A vida pol\u00edtica \u00e9 uma vida muito exigente, pagamos um pre\u00e7o elevado e pe\u00e7o aos cidad\u00e3os que a valorizem\".<\/p>\n<p>&#8211; <strong>Personaliza\u00e7\u00e3o da crise<\/strong>. Argumenta que h\u00e1 sombras que ser\u00e3o legalmente expurgadas e afirma que ir\u00e1 ao Juzgado de Guardia para que a justi\u00e7a esclare\u00e7a todas as sombras sobre o caso do vereador.<\/p>\n<p>&#8211; <strong>Cenografia, presen\u00e7a nos media, falar em p\u00fablico. <\/strong>A cenografia, depois dos dois erros anteriores, \u00e9 quase um sucesso porque n\u00e3o causa demasiados danos.<\/p>\n<p>Duas campanhas, duas crises, um sucesso e um fracasso.<\/p>","protected":false},"excerpt":{"rendered":"<p>Um caso de comunica\u00e7\u00e3o de crise pode tornar-se uma oportunidade se for gerido corretamente. J\u00e1 ter\u00e3o lido isto muitas vezes, mas hoje quero exemplific\u00e1-lo com o caso do vereador Espadas, em Santiago de Compostela.<\/p>","protected":false},"author":4,"featured_media":6479,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crisis en campa\u00f1a: un acierto y un error - Cecubo Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cecubogroup.com\/pt\/blog\/crisis-en-campana-un-acierto-y-un-error\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crisis en campa\u00f1a: un acierto y un error - Cecubo Group\" \/>\n<meta property=\"og:description\" content=\"Un caso de comunicaci\u00f3n de crisis puede convertirse en una oportunidad con una gesti\u00f3n adecuada. Esto que habr\u00e9is le\u00eddo machas veces, hoy quiero ejemplificarlo con el caso del concejal Espadas en Santiago de Compostela.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cecubogroup.com\/pt\/blog\/crisis-en-campana-un-acierto-y-un-error\/\" \/>\n<meta property=\"og:site_name\" content=\"Cecubo Group\" \/>\n<meta property=\"article:published_time\" content=\"2011-03-15T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-05T16:41:28+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/feijoo-1508867222.png\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cecubogroup.com\/#website\",\"url\":\"https:\/\/www.cecubogroup.com\/\",\"name\":\"Cecubo Group\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cecubogroup.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.cecubogroup.com\/blog\/crisis-en-campana-un-acierto-y-un-error\/#primaryimage\",\"inLanguage\":\"pt-PT\",\"url\":\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/feijoo-1508867222.png\",\"contentUrl\":\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/feijoo-1508867222.png\",\"caption\":\"feijoo-1508867222.png\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cecubogroup.com\/blog\/crisis-en-campana-un-acierto-y-un-error\/#webpage\",\"url\":\"https:\/\/www.cecubogroup.com\/blog\/crisis-en-campana-un-acierto-y-un-error\/\",\"name\":\"Crisis en campa\\u00f1a: un acierto y un error - Cecubo Group\",\"isPartOf\":{\"@id\":\"https:\/\/www.cecubogroup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cecubogroup.com\/blog\/crisis-en-campana-un-acierto-y-un-error\/#primaryimage\"},\"datePublished\":\"2011-03-15T00:00:00+00:00\",\"dateModified\":\"2021-04-05T16:41:28+00:00\",\"author\":{\"@id\":\"https:\/\/www.cecubogroup.com\/#\/schema\/person\/760d350d20cf7baed1d099d37d22936f\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.cecubogroup.com\/blog\/crisis-en-campana-un-acierto-y-un-error\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cecubogroup.com\/blog\/crisis-en-campana-un-acierto-y-un-error\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cecubogroup.com\/blog\/crisis-en-campana-un-acierto-y-un-error\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\\u00edcio\",\"item\":\"https:\/\/www.cecubogroup.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Crisis en campa\\u00f1a: un acierto y un error\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cecubogroup.com\/#\/schema\/person\/760d350d20cf7baed1d099d37d22936f\",\"name\":\"\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.cecubogroup.com\/#personlogo\",\"inLanguage\":\"pt-PT\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\"},\"url\":\"https:\/\/www.cecubogroup.com\/pt\/blog\/author\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Crisis en campa\u00f1a: un acierto y un error - Cecubo Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cecubogroup.com\/pt\/blog\/crisis-en-campana-un-acierto-y-un-error\/","og_locale":"pt_PT","og_type":"article","og_title":"Crisis en campa\u00f1a: un acierto y un error - Cecubo Group","og_description":"Un caso de comunicaci\u00f3n de crisis puede convertirse en una oportunidad con una gesti\u00f3n adecuada. Esto que habr\u00e9is le\u00eddo machas veces, hoy quiero ejemplificarlo con el caso del concejal Espadas en Santiago de Compostela.","og_url":"https:\/\/www.cecubogroup.com\/pt\/blog\/crisis-en-campana-un-acierto-y-un-error\/","og_site_name":"Cecubo Group","article_published_time":"2011-03-15T00:00:00+00:00","article_modified_time":"2021-04-05T16:41:28+00:00","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/feijoo-1508867222.png","twitter_misc":{"Escrito por":"","Tempo estimado de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.cecubogroup.com\/#website","url":"https:\/\/www.cecubogroup.com\/","name":"Cecubo Group","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cecubogroup.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-PT"},{"@type":"ImageObject","@id":"https:\/\/www.cecubogroup.com\/blog\/crisis-en-campana-un-acierto-y-un-error\/#primaryimage","inLanguage":"pt-PT","url":"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/feijoo-1508867222.png","contentUrl":"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/feijoo-1508867222.png","caption":"feijoo-1508867222.png"},{"@type":"WebPage","@id":"https:\/\/www.cecubogroup.com\/blog\/crisis-en-campana-un-acierto-y-un-error\/#webpage","url":"https:\/\/www.cecubogroup.com\/blog\/crisis-en-campana-un-acierto-y-un-error\/","name":"Crisis en campa\u00f1a: un acierto y un error - Cecubo Group","isPartOf":{"@id":"https:\/\/www.cecubogroup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cecubogroup.com\/blog\/crisis-en-campana-un-acierto-y-un-error\/#primaryimage"},"datePublished":"2011-03-15T00:00:00+00:00","dateModified":"2021-04-05T16:41:28+00:00","author":{"@id":"https:\/\/www.cecubogroup.com\/#\/schema\/person\/760d350d20cf7baed1d099d37d22936f"},"breadcrumb":{"@id":"https:\/\/www.cecubogroup.com\/blog\/crisis-en-campana-un-acierto-y-un-error\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cecubogroup.com\/blog\/crisis-en-campana-un-acierto-y-un-error\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.cecubogroup.com\/blog\/crisis-en-campana-un-acierto-y-un-error\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.cecubogroup.com\/"},{"@type":"ListItem","position":2,"name":"Crisis en campa\u00f1a: un acierto y un error"}]},{"@type":"Person","@id":"https:\/\/www.cecubogroup.com\/#\/schema\/person\/760d350d20cf7baed1d099d37d22936f","name":"","image":{"@type":"ImageObject","@id":"https:\/\/www.cecubogroup.com\/#personlogo","inLanguage":"pt-PT","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g"},"url":"https:\/\/www.cecubogroup.com\/pt\/blog\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.cecubogroup.com\/pt\/wp-json\/wp\/v2\/posts\/6224"}],"collection":[{"href":"https:\/\/www.cecubogroup.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cecubogroup.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cecubogroup.com\/pt\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cecubogroup.com\/pt\/wp-json\/wp\/v2\/comments?post=6224"}],"version-history":[{"count":1,"href":"https:\/\/www.cecubogroup.com\/pt\/wp-json\/wp\/v2\/posts\/6224\/revisions"}],"predecessor-version":[{"id":6741,"href":"https:\/\/www.cecubogroup.com\/pt\/wp-json\/wp\/v2\/posts\/6224\/revisions\/6741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cecubogroup.com\/pt\/wp-json\/wp\/v2\/media\/6479"}],"wp:attachment":[{"href":"https:\/\/www.cecubogroup.com\/pt\/wp-json\/wp\/v2\/media?parent=6224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cecubogroup.com\/pt\/wp-json\/wp\/v2\/categories?post=6224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cecubogroup.com\/pt\/wp-json\/wp\/v2\/tags?post=6224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}