{"id":6226,"date":"2011-03-10T00:00:00","date_gmt":"2011-03-10T00:00:00","guid":{"rendered":"https:\/\/cecubogroup.com\/?p=6226"},"modified":"2021-04-05T16:41:36","modified_gmt":"2021-04-05T16:41:36","slug":"reivindicacion-de-la-politica-ii-networking-y-relato","status":"publish","type":"post","link":"https:\/\/www.cecubogroup.com\/pt\/blog\/reivindicacion-de-la-politica-ii-networking-y-relato\/","title":{"rendered":"Recuperar a pol\u00edtica (II): Trabalhar em rede e contar hist\u00f3rias"},"content":{"rendered":"

Solana, que foi ministro porta-voz do governo de Felipe Gonz\u00e1lez (1985-88), sublinhou o valor da aproxima\u00e7\u00e3o aos cidad\u00e3os e da forma\u00e7\u00e3o pol\u00edtica. Afasta-se do conceito de uma rela\u00e7\u00e3o com os meios de comunica\u00e7\u00e3o social na procura de uma boa manchete e leva-o para um terreno em que desenha a necessidade de um sistema de trabalho em rede com objectivos mais profundos e com um horizonte temporal de m\u00e9dio e longo prazo. Parte da cita\u00e7\u00e3o que se segue aparece na contracapa e resume de forma muito clara a vis\u00e3o de Solana sobre a atividade pol\u00edtica:<\/p>\n

\n

Acredito na pol\u00edtica. N\u00e3o na rela\u00e7\u00e3o com os media, mas na comunica\u00e7\u00e3o com os cidad\u00e3os. A pol\u00edtica n\u00e3o \u00e9 mera gest\u00e3o, n\u00e3o \u00e9 administra\u00e7\u00e3o, \u00e9 muito mais do que isso. \u00c9 o facto de as pessoas nos compreenderem e saberem para onde estamos a ir. A pol\u00edtica tem de ser pedagogia e lideran\u00e7a. Parte dela \u00e9 tornar o futuro presente, e para isso \u00e9 preciso ter uma vis\u00e3o do futuro.<\/p>\n<\/blockquote>\n

Por outro lado, agora que estamos todos a falar de contar hist\u00f3rias, Javier Solana afirma a necessidade de chegar \u00e0s pessoas atrav\u00e9s da narrativa pol\u00edtica, que deve ser constru\u00edda atrav\u00e9s de acontecimentos passados, anedotas ou, como refere no exemplo seguinte, n\u00fameros:<\/p>\n

\n

Recentemente, por exemplo, um homem na rua recordou-me o impacto de uma frase que proferi [enquanto Ministro da Educa\u00e7\u00e3o] em que dizia que o n\u00famero de bolseiros na universidade nessa altura era superior ao n\u00famero total de estudantes universit\u00e1rios.<\/p>\n<\/blockquote>\n

Em tempos de crise, aqueles que querem emergir como l\u00edderes precisam de inspirar as pessoas a \"quererem ir a algum lado sem precisarem de saber para onde\", diz Bassets.<\/p>\n

Na pol\u00edtica local, as t\u00e9cnicas de comunica\u00e7\u00e3o pol\u00edtica s\u00e3o frequentemente desprezadas por serem demasiado elitistas para o seu n\u00edvel de a\u00e7\u00e3o. Trata-se de um erro grave e as elei\u00e7\u00f5es aut\u00e1rquicas de maio s\u00e3o uma boa oportunidade para o corrigir.<\/p>","protected":false},"excerpt":{"rendered":"

Este \u00e9 o segundo de tr\u00eas (I) posts que irei dedicar ao livro Reivindicaci\u00f3n de la pol\u00edtica de Javier Solana e Llu\u00eds Bassets. Nesta ocasi\u00e3o, gostaria de me centrar na vis\u00e3o de Javier Solana sobre a rela\u00e7\u00e3o com os media, a rela\u00e7\u00e3o com os cidad\u00e3os e o trabalho em rede.<\/p>","protected":false},"author":4,"featured_media":6481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1],"tags":[],"yoast_head":"\nReivindicaci\u00f3n de la pol\u00edtica (II): Networking y relato - Cecubo Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cecubogroup.com\/pt\/blog\/reivindicacion-de-la-politica-ii-networking-y-relato\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reivindicaci\u00f3n de la pol\u00edtica (II): Networking y relato - Cecubo Group\" \/>\n<meta property=\"og:description\" content=\"Este es el segundo de los tres (I) post que dedicar\u00e9 al libro Reivindicaci\u00f3n de la pol\u00edtica de Javier Solana y Llu\u00eds Bassets. 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