{"id":6229,"date":"2011-03-06T00:00:00","date_gmt":"2011-03-06T00:00:00","guid":{"rendered":"https:\/\/cecubogroup.com\/?p=6229"},"modified":"2021-04-05T16:41:57","modified_gmt":"2021-04-05T16:41:57","slug":"nuevas-tecnologias-y-campanas-electorales","status":"publish","type":"post","link":"https:\/\/www.cecubogroup.com\/pt\/blog\/nuevas-tecnologias-y-campanas-electorales\/","title":{"rendered":"Novas tecnologias e campanhas eleitorais"},"content":{"rendered":"<p style=\"text-align:justify\">O caso de <a href=\"http:\/\/www.laclavequecambiamadrid.es\/\" style=\"margin: 0px; padding: 0px; border: 0px; vertical-align: baseline; outline: none; color: rgb(51, 51, 51); text-decoration-line: none;\" target=\"_blank\" rel=\"noopener\">Lissavetzky<\/a> \u00e9 provavelmente o exemplo mais claro do que \u00e9 poss\u00edvel no <em>bem<\/em> que compreendemos, aqui em Espanha, o potencial dos novos meios de comunica\u00e7\u00e3o. Grandes capacidades que nos oferecem e que a equipa de campanha de Obama soube explorar na perfei\u00e7\u00e3o em 2008.<\/p>\n<p style=\"text-align:justify\">Pois bem, em 2011, e depois de termos analisado, dissecado e examinado, depois de termos organizado semin\u00e1rios tem\u00e1ticos, e desenvolvido teorias sobre o que significavam as elei\u00e7\u00f5es presidenciais americanas para o desenvolvimento democr\u00e1tico, nesta pr\u00e9-campanha para as elei\u00e7\u00f5es locais e regionais estamos a deixar claro que, na maioria dos casos, n\u00e3o percebemos nada. Ou compreendemos, mas n\u00e3o sabemos como o aplicar.<\/p>\n<p style=\"text-align:justify\">\u00c9 por isso que penso que \u00e9 necess\u00e1rio recordar como foram concebidas e postas em pr\u00e1tica, em 2008, as diferentes campanhas em que as novas tecnologias desempenharam um papel fundamental. Todas elas est\u00e3o reunidas no livro \"Yes, We did\", de Rahaf Harfoush, publicado em 2009 e que este ano faz parte da cole\u00e7\u00e3o de <em>Cinco Dias<\/em>, <em>Os melhores livros sobre Gest\u00e3o 2.0<\/em>.<\/p>\n<p style=\"text-align:justify\">O livro explica, nas palavras dos pr\u00f3prios protagonistas, como a equipa de Obama utilizou a tecnologia para construir rela\u00e7\u00f5es, transmitir informa\u00e7\u00f5es e organizar ac\u00e7\u00f5es. <em>offline<\/em>centrando-se principalmente na utiliza\u00e7\u00e3o de blogues, redes sociais, mensagens de texto e correio eletr\u00f3nico.<\/p>\n<p>Nos artigos que se seguem, analisaremos a forma como estes jovens mudaram a forma como as campanhas funcionam.<\/p>\n<p style=\"text-align:justify\">","protected":false},"excerpt":{"rendered":"<p>Vimos nas \u00faltimas semanas a forma como os partidos est\u00e3o a utilizar as novas tecnologias para tentar fazer chegar a sua mensagem aos cidad\u00e3os da forma mais clara e direta poss\u00edvel. <\/p>","protected":false},"author":4,"featured_media":6484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.7 - 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