{"id":6233,"date":"2011-03-02T00:00:00","date_gmt":"2011-03-02T00:00:00","guid":{"rendered":"https:\/\/cecubogroup.com\/?p=6233"},"modified":"2021-04-05T16:42:25","modified_gmt":"2021-04-05T16:42:25","slug":"la-cultura-mundo-respuesta-a-una-sociedad-desorientada-de-guilles-lipovestsky-y-jean-serroy","status":"publish","type":"post","link":"https:\/\/www.cecubogroup.com\/pt\/blog\/la-cultura-mundo-respuesta-a-una-sociedad-desorientada-de-guilles-lipovestsky-y-jean-serroy\/","title":{"rendered":"\"A cultura-mundo: uma resposta a uma sociedade desorientada\" de GUILLES LIPOVESTSKY e JEAN SERROY"},"content":{"rendered":"<p><span style=\"color:rgb(0, 0, 0); font-family:open sans,helvetica,arial,sans-serif; font-size:15px\">Esta \u00e9 a segunda obra escrita em colabora\u00e7\u00e3o (em 2009 publicaram \"The Global Screen\"). <\/span><span style=\"color:rgb(0, 0, 0); font-family:open sans,helvetica,arial,sans-serif; font-size:15px\">e apresenta o conceito de \"cultura-mundo\" como um indicador sint\u00e9tico do estado atual de uma sociedade instalada na universaliza\u00e7\u00e3o da tecnoci\u00eancia, do mercado, dos media, do consumo e do individualismo. Uma sociedade exposta, aberta ao \u00edmpeto insaci\u00e1vel de um capitalismo hipertrofiado no seu triunfo, de um hiper-capitalismo global e monopolizador.<\/span><\/p>\n<p>A \"cultura-mundo\" rompe com as defini\u00e7\u00f5es anteriores de cultura, tanto religiosas-tradicionais como revolucion\u00e1rias-democr\u00e1ticas, e estabelece um modelo baseado no dom\u00ednio inatac\u00e1vel do mercado, na elimina\u00e7\u00e3o das diferen\u00e7as e na globaliza\u00e7\u00e3o do consumidor como sujeito hist\u00f3rico.<\/p>\n<p>A \"cultura-mundo\" nasce sobre as ru\u00ednas dos grandes sistemas ideol\u00f3gicos, sobre a dissolu\u00e7\u00e3o das \"ideologias do progresso que pretendiam que a Hist\u00f3ria tivesse um sentido\", e desenrola-se numa rede insegura, numa malha cheia de riscos, num espa\u00e7o-tempo inst\u00e1vel e imprevis\u00edvel. \u00c9 a nova ordem, a ordem ca\u00f3tica, atravessada pela repeti\u00e7\u00e3o incessante de crises (econ\u00f3micas, ecol\u00f3gicas, alimentares, migrat\u00f3rias...) e por multimensagens amea\u00e7adoras.  Isto conduz ao desnorteamento e \u00e0 desorienta\u00e7\u00e3o.  A \"era hipermoderna da grande desorienta\u00e7\u00e3o\".<\/p>\n<p>Lipovetsky e Serroy analisam-no com facilidade e profundidade, detendo-se nas suas diferentes arestas e meandros, mas sem cair no catastrofismo. Tamb\u00e9m n\u00e3o caem na nostalgia do mundo que se foi.  A sa\u00edda da desorienta\u00e7\u00e3o n\u00e3o pode ser totalmente orientada para o passado, pois nada pode ser como antes (\"A era do c\u00f3digo unificado de sentido est\u00e1 perdida para sempre\"), mas pode, defendem os autores como conclus\u00e3o pr\u00e1tica e programa de a\u00e7\u00e3o, basear-se na recupera\u00e7\u00e3o de tr\u00eas grandes imperativos:<\/p>\n<p>- Reabilitar a cultura do trabalho e do m\u00e9rito.<\/p>\n<p>- Refor\u00e7o da coes\u00e3o social.<\/p>\n<p>- Investir no capital humano, na educa\u00e7\u00e3o e na investiga\u00e7\u00e3o.<\/p>\n<p>Tr\u00eas imperativos que, assim colocados, podem parecer pouco ambiciosos, mas que, se forem postos em pr\u00e1tica, poder\u00e3o ser a \u00fanica revolu\u00e7\u00e3o que nos \u00e9 permitida atualmente.<\/p>","protected":false},"excerpt":{"rendered":"<p>O soci\u00f3logo franc\u00eas Gilles Lipovestsky, autor de ensaios de refer\u00eancia sobre o estudo da sociedade contempor\u00e2nea, como \"A era do vazio\" e \"O imp\u00e9rio do ef\u00e9mero\", junta-se agora ao cr\u00edtico cultural Jean Serroy para continuar a desvendar, com perspic\u00e1cia e subtileza, o emaranhado de signos em que estamos perdidos ou, pelo menos, desorientados.  <\/p>","protected":false},"author":4,"featured_media":6488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cLA CULTURA-MUNDO. Respuesta a una sociedad desorientada\u201d de GUILLES LIPOVESTSKY y JEAN SERROY - Cecubo Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cecubogroup.com\/pt\/blog\/la-cultura-mundo-respuesta-a-una-sociedad-desorientada-de-guilles-lipovestsky-y-jean-serroy\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cLA CULTURA-MUNDO. Respuesta a una sociedad desorientada\u201d de GUILLES LIPOVESTSKY y JEAN SERROY - Cecubo Group\" \/>\n<meta property=\"og:description\" content=\"El soci\u00f3logo frances Guilles Lipovestsky, autor de ensayos referenciales en el estudio de la sociedad contempor\u00e1nea, como, por ejemplo, \u201cLa era del vac\u00edo\u201d o \u201cEl imperio de lo ef\u00edmero\u201d, se une ahora al cr\u00edtico cultural Jean Serroy para seguir desenredando con perspicacia y sutileza la mara\u00f1a de signos en la que andamos perdidos o, al menos, desorientados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cecubogroup.com\/pt\/blog\/la-cultura-mundo-respuesta-a-una-sociedad-desorientada-de-guilles-lipovestsky-y-jean-serroy\/\" \/>\n<meta property=\"og:site_name\" content=\"Cecubo Group\" \/>\n<meta property=\"article:published_time\" content=\"2011-03-02T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-05T16:42:25+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/cultura_mundo-1508867983.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cecubogroup.com\/#website\",\"url\":\"https:\/\/www.cecubogroup.com\/\",\"name\":\"Cecubo Group\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cecubogroup.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.cecubogroup.com\/blog\/la-cultura-mundo-respuesta-a-una-sociedad-desorientada-de-guilles-lipovestsky-y-jean-serroy\/#primaryimage\",\"inLanguage\":\"pt-PT\",\"url\":\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/cultura_mundo-1508867983.jpg\",\"contentUrl\":\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/cultura_mundo-1508867983.jpg\",\"caption\":\"cultura_mundo-1508867983.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cecubogroup.com\/blog\/la-cultura-mundo-respuesta-a-una-sociedad-desorientada-de-guilles-lipovestsky-y-jean-serroy\/#webpage\",\"url\":\"https:\/\/www.cecubogroup.com\/blog\/la-cultura-mundo-respuesta-a-una-sociedad-desorientada-de-guilles-lipovestsky-y-jean-serroy\/\",\"name\":\"\\u201cLA CULTURA-MUNDO. Respuesta a una sociedad desorientada\\u201d de GUILLES LIPOVESTSKY y JEAN SERROY - Cecubo Group\",\"isPartOf\":{\"@id\":\"https:\/\/www.cecubogroup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cecubogroup.com\/blog\/la-cultura-mundo-respuesta-a-una-sociedad-desorientada-de-guilles-lipovestsky-y-jean-serroy\/#primaryimage\"},\"datePublished\":\"2011-03-02T00:00:00+00:00\",\"dateModified\":\"2021-04-05T16:42:25+00:00\",\"author\":{\"@id\":\"https:\/\/www.cecubogroup.com\/#\/schema\/person\/760d350d20cf7baed1d099d37d22936f\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.cecubogroup.com\/blog\/la-cultura-mundo-respuesta-a-una-sociedad-desorientada-de-guilles-lipovestsky-y-jean-serroy\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cecubogroup.com\/blog\/la-cultura-mundo-respuesta-a-una-sociedad-desorientada-de-guilles-lipovestsky-y-jean-serroy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cecubogroup.com\/blog\/la-cultura-mundo-respuesta-a-una-sociedad-desorientada-de-guilles-lipovestsky-y-jean-serroy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\\u00edcio\",\"item\":\"https:\/\/www.cecubogroup.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\\u201cLA CULTURA-MUNDO. Respuesta a una sociedad desorientada\\u201d de GUILLES LIPOVESTSKY y JEAN SERROY\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cecubogroup.com\/#\/schema\/person\/760d350d20cf7baed1d099d37d22936f\",\"name\":\"\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.cecubogroup.com\/#personlogo\",\"inLanguage\":\"pt-PT\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\"},\"url\":\"https:\/\/www.cecubogroup.com\/pt\/blog\/author\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u201cLA CULTURA-MUNDO. Respuesta a una sociedad desorientada\u201d de GUILLES LIPOVESTSKY y JEAN SERROY - Cecubo Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cecubogroup.com\/pt\/blog\/la-cultura-mundo-respuesta-a-una-sociedad-desorientada-de-guilles-lipovestsky-y-jean-serroy\/","og_locale":"pt_PT","og_type":"article","og_title":"\u201cLA CULTURA-MUNDO. Respuesta a una sociedad desorientada\u201d de GUILLES LIPOVESTSKY y JEAN SERROY - Cecubo Group","og_description":"El soci\u00f3logo frances Guilles Lipovestsky, autor de ensayos referenciales en el estudio de la sociedad contempor\u00e1nea, como, por ejemplo, \u201cLa era del vac\u00edo\u201d o \u201cEl imperio de lo ef\u00edmero\u201d, se une ahora al cr\u00edtico cultural Jean Serroy para seguir desenredando con perspicacia y sutileza la mara\u00f1a de signos en la que andamos perdidos o, al menos, desorientados.","og_url":"https:\/\/www.cecubogroup.com\/pt\/blog\/la-cultura-mundo-respuesta-a-una-sociedad-desorientada-de-guilles-lipovestsky-y-jean-serroy\/","og_site_name":"Cecubo Group","article_published_time":"2011-03-02T00:00:00+00:00","article_modified_time":"2021-04-05T16:42:25+00:00","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/cultura_mundo-1508867983.jpg","twitter_misc":{"Escrito por":"","Tempo estimado de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.cecubogroup.com\/#website","url":"https:\/\/www.cecubogroup.com\/","name":"Cecubo Group","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cecubogroup.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-PT"},{"@type":"ImageObject","@id":"https:\/\/www.cecubogroup.com\/blog\/la-cultura-mundo-respuesta-a-una-sociedad-desorientada-de-guilles-lipovestsky-y-jean-serroy\/#primaryimage","inLanguage":"pt-PT","url":"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/cultura_mundo-1508867983.jpg","contentUrl":"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/cultura_mundo-1508867983.jpg","caption":"cultura_mundo-1508867983.jpg"},{"@type":"WebPage","@id":"https:\/\/www.cecubogroup.com\/blog\/la-cultura-mundo-respuesta-a-una-sociedad-desorientada-de-guilles-lipovestsky-y-jean-serroy\/#webpage","url":"https:\/\/www.cecubogroup.com\/blog\/la-cultura-mundo-respuesta-a-una-sociedad-desorientada-de-guilles-lipovestsky-y-jean-serroy\/","name":"\u201cLA CULTURA-MUNDO. Respuesta a una sociedad desorientada\u201d de GUILLES LIPOVESTSKY y JEAN SERROY - Cecubo Group","isPartOf":{"@id":"https:\/\/www.cecubogroup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cecubogroup.com\/blog\/la-cultura-mundo-respuesta-a-una-sociedad-desorientada-de-guilles-lipovestsky-y-jean-serroy\/#primaryimage"},"datePublished":"2011-03-02T00:00:00+00:00","dateModified":"2021-04-05T16:42:25+00:00","author":{"@id":"https:\/\/www.cecubogroup.com\/#\/schema\/person\/760d350d20cf7baed1d099d37d22936f"},"breadcrumb":{"@id":"https:\/\/www.cecubogroup.com\/blog\/la-cultura-mundo-respuesta-a-una-sociedad-desorientada-de-guilles-lipovestsky-y-jean-serroy\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cecubogroup.com\/blog\/la-cultura-mundo-respuesta-a-una-sociedad-desorientada-de-guilles-lipovestsky-y-jean-serroy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.cecubogroup.com\/blog\/la-cultura-mundo-respuesta-a-una-sociedad-desorientada-de-guilles-lipovestsky-y-jean-serroy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.cecubogroup.com\/"},{"@type":"ListItem","position":2,"name":"\u201cLA CULTURA-MUNDO. Respuesta a una sociedad desorientada\u201d de GUILLES LIPOVESTSKY y JEAN SERROY"}]},{"@type":"Person","@id":"https:\/\/www.cecubogroup.com\/#\/schema\/person\/760d350d20cf7baed1d099d37d22936f","name":"","image":{"@type":"ImageObject","@id":"https:\/\/www.cecubogroup.com\/#personlogo","inLanguage":"pt-PT","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g"},"url":"https:\/\/www.cecubogroup.com\/pt\/blog\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.cecubogroup.com\/pt\/wp-json\/wp\/v2\/posts\/6233"}],"collection":[{"href":"https:\/\/www.cecubogroup.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cecubogroup.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cecubogroup.com\/pt\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cecubogroup.com\/pt\/wp-json\/wp\/v2\/comments?post=6233"}],"version-history":[{"count":1,"href":"https:\/\/www.cecubogroup.com\/pt\/wp-json\/wp\/v2\/posts\/6233\/revisions"}],"predecessor-version":[{"id":6749,"href":"https:\/\/www.cecubogroup.com\/pt\/wp-json\/wp\/v2\/posts\/6233\/revisions\/6749"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cecubogroup.com\/pt\/wp-json\/wp\/v2\/media\/6488"}],"wp:attachment":[{"href":"https:\/\/www.cecubogroup.com\/pt\/wp-json\/wp\/v2\/media?parent=6233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cecubogroup.com\/pt\/wp-json\/wp\/v2\/categories?post=6233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cecubogroup.com\/pt\/wp-json\/wp\/v2\/tags?post=6233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}