{"id":6236,"date":"2011-02-25T00:00:00","date_gmt":"2011-02-25T00:00:00","guid":{"rendered":"https:\/\/cecubogroup.com\/?p=6236"},"modified":"2021-04-05T16:42:45","modified_gmt":"2021-04-05T16:42:45","slug":"i-still-like-ike","status":"publish","type":"post","link":"https:\/\/www.cecubogroup.com\/pt\/blog\/i-still-like-ike\/","title":{"rendered":"Continuo a gostar do Ike"},"content":{"rendered":"<div style=\"margin: 0px; padding: 0px; border: 0px; font-size: 10px; vertical-align: baseline; font-family: \"open sans\", helvetica, arial, sans-serif;\">\n<p>Neste novo terreno medi\u00e1tico, o slogan de Eisenhower <strong>Eu gosto do Ike <\/strong>divulgados atrav\u00e9s de um <a href=\"http:\/\/www.livingroomcandidate.org\/commercials\/1952\/ike-for-president\" style=\"margin: 0px; padding: 0px; border: 0px; vertical-align: baseline; outline: none; color: rgb(51, 51, 51); text-decoration-line: none;\" target=\"_blank\" rel=\"noopener\">v\u00eddeo<\/a> com um <em>jingle<\/em> muito cativante, registou uma grande penetra\u00e7\u00e3o na popula\u00e7\u00e3o e desempenhou um papel importante no resultado final das elei\u00e7\u00f5es: Dwight D. Eisenhower tornou-se o 34\u00ba Presidente dos EUA, derrotando Adlai Stevenson por uma margem de 7 milh\u00f5es de votos e deixando os Democratas com uns m\u00edseros 89 delegados eleitorais.<\/p>\n<h2><strong>Reelei\u00e7\u00e3o<\/strong><\/h2>\n<p style=\"text-align:justify\">Em setembro de 1955, Eisenhower sofreu um ataque card\u00edaco que, durante algum tempo, o colocou em risco de se candidatar a um segundo mandato. Seis meses mais tarde, em fevereiro de 1956, foi declarado apto pelo seu m\u00e9dico e o cativante Ike foi diretamente para a reelei\u00e7\u00e3o como candidato do Partido Republicano.<\/p>\n<p style=\"text-align:justify\">Os democratas repetiriam tamb\u00e9m o candidato Adlai Stevenson, nas \u00faltimas elei\u00e7\u00f5es em que pelo menos um dos dois candidatos tinha nascido no s\u00e9culo XIX e em que o Havai e o Alasca n\u00e3o participaram, pois s\u00f3 foram considerados estados federais em 1959. Quando chegou a altura de escolher o seu vice-presidente, Stevenson decidiu que seriam os delegados democratas a votar nele durante a conven\u00e7\u00e3o. Cinco candidatos, incluindo um jovem John F. Kennedy, concorreram para formar o bilhete. No final, o escolhido foi Carey Estes Kefauver.<\/p>\n<p style=\"text-align:justify\">Eisenhower enfrenta uma elei\u00e7\u00e3o como o primeiro <em>incumbente<\/em> com uma mensagem de continuidade centrada na sua personalidade e n\u00e3o na sua gest\u00e3o. Os seus dois <em>slogans<\/em>Os dois pontos principais desta ideia est\u00e3o perfeitamente sublinhados: por um lado, <em>Continuo a gostar do Ike<\/em>que revisita a can\u00e7\u00e3o cativante de 1952, e no outro, <em>Paz e prosperidade<\/em>que se passa num cen\u00e1rio p\u00f3s-Segunda Guerra Mundial e p\u00f3s-Guerra da Coreia.<\/p>\n<p>A campanha de Adlai Stevenson, que podemos ver retratada no filme 13 Dias como um <a href=\"http:\/\/www.youtube.com\/watch?v=c96Rr_Aixfk\" style=\"margin: 0px; padding: 0px; border: 0px; vertical-align: baseline; outline: none; color: rgb(51, 51, 51); text-decoration-line: none;\" target=\"_blank\" rel=\"noopener\">Embaixador dos EUA na ONU<\/a>A elei\u00e7\u00e3o seria um fracasso em termos de resultados - a margem de vit\u00f3ria republicana aumentaria em um milh\u00e3o de votos - mas seria a primeira vez que um candidato usaria a televis\u00e3o para transmitir contrapropaganda contra seu oponente.<\/p>\n<p>Esta contrapropaganda centrar-se-\u00e1 em dois temas principais:<\/p>\n<p>- O facto de Eisenhower n\u00e3o ter honrado os seus compromissos. Estes s\u00e3o dois v\u00eddeos com o t\u00edtulo <em>Como \u00e9 que isso \u00e9 outra vez, General? <\/em><a href=\"http:\/\/www.livingroomcandidate.org\/commercials\/1956\/hows-that-again-general\" style=\"margin: 0px; padding: 0px; border: 0px; vertical-align: baseline; outline: none; color: rgb(51, 51, 51); text-decoration-line: none;\" target=\"_blank\" rel=\"noopener\">1<\/a> y <a href=\"http:\/\/www.livingroomcandidate.org\/commercials\/1956\/quail-hunting\" style=\"margin: 0px; padding: 0px; border: 0px; vertical-align: baseline; outline: none; color: rgb(51, 51, 51); text-decoration-line: none;\" target=\"_blank\" rel=\"noopener\">2<\/a><\/p>\n<p>- A j\u00e1 pol\u00e9mica imagem de Richard Nixon, que Eisenhower tentou convencer, sem sucesso, a n\u00e3o se recandidatar. <a href=\"http:\/\/www.livingroomcandidate.org\/commercials\/1956\/nervous-about-nixon\" style=\"margin: 0px; padding: 0px; border: 0px; vertical-align: baseline; outline: none; color: rgb(51, 51, 51); text-decoration-line: none;\" target=\"_blank\" rel=\"noopener\">Nervoso com Nixon<\/a><\/p>\n<p>As elei\u00e7\u00f5es seguintes trariam <a href=\"http:\/\/www.livingroomcandidate.org\/commercials\/1964\/peace-little-girl-daisy\" style=\"margin: 0px; padding: 0px; border: 0px; vertical-align: baseline; outline: none; color: rgb(51, 51, 51); text-decoration-line: none;\" target=\"_blank\" title=\"Margarida Spot\" rel=\"noopener\">Margarida<\/a>, <a href=\"http:\/\/www.livingroomcandidate.org\/commercials\/1988\/revolving-door\" style=\"margin: 0px; padding: 0px; border: 0px; vertical-align: baseline; outline: none; color: rgb(51, 51, 51); text-decoration-line: none;\" target=\"_blank\" title=\"Ponto de Porta Girat\u00f3ria\" rel=\"noopener\">Porta girat\u00f3ria<\/a> o <a href=\"http:\/\/www.livingroomcandidate.org\/commercials\/2004\/windsurfing\" style=\"margin: 0px; padding: 0px; border: 0px; vertical-align: baseline; outline: none; color: rgb(51, 51, 51); text-decoration-line: none;\" target=\"_blank\" title=\"Local de Windsurfing\" rel=\"noopener\">Windsurf<\/a>. V\u00eddeos chocantes e eficazes que influenciaram diretamente o desenvolvimento das campanhas. Outros n\u00e3o foram recordados, mas foram criadores de tend\u00eancias... Conhecia este?<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A campanha presidencial americana de 1952 ficou na hist\u00f3ria como a primeira em que as modernas ferramentas de marketing desempenharam um papel importante como meio de comunica\u00e7\u00e3o de massas.<\/p>","protected":false},"author":4,"featured_media":6491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>I still like Ike - Cecubo Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cecubogroup.com\/pt\/blog\/i-still-like-ike\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I still like Ike - 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