{"id":7045,"date":"2024-02-14T18:28:18","date_gmt":"2024-02-14T18:28:18","guid":{"rendered":"https:\/\/www.cecubogroup.com\/?p=7045"},"modified":"2026-06-30T16:48:55","modified_gmt":"2026-06-30T16:48:55","slug":"experiencias-enoturisticas-para-haciendas-y-vinedos-del-marques-mexico","status":"publish","type":"post","link":"https:\/\/www.cecubogroup.com\/pt\/blog\/experiencias-enoturisticas-para-haciendas-y-vinedos-del-marques-mexico\/","title":{"rendered":"Experi\u00eancias de enoturismo para Haciendas y Vi\u00f1edos del Marqu\u00e9s (M\u00e9xico)"},"content":{"rendered":"<p>[et_pb_section fb_built=\"1\u2033 custom_padding_last_edited=\"on|tablet\" _builder_version=\"4.16\u2033 _module_preset=\"default\" background_enable_image=\"off\" background_size=\"initial\" background_position=\"center_right\" custom_padding=\"90px|||||\" custom_padding_tablet=\"|||0px||false|false|false|false\" custom_padding_phone=\"|||0px|||false|false|false|false\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\u2033 _module_preset=\"default\" custom_margin=\"-55px||||false|false|false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.16\u2033 _module_preset=\"default\" text_font=\"Roboto|500||on|||||\" text_text_color=\"#1a2126\u2033 text_font_size=\"18px\" text_letter_spacing=\"4px\" global_colors_info=\"{}\"]]<\/p>\n<p>PROJECTOS<\/p>\n<p>[\/et_pb_text][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2020\/12\/line.svg\" title_text=\"line\" _builder_version=\"4.16\u2033 _module_preset=\"default\" custom_margin=\"-15px||||false|false\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.16\u2033 _module_preset=\"default\" text_font=\"Roboto|700|||||||\" text_text_color=\"#032f77\u2033 text_font_size=\"55px\" text_line_height=\"1.1em\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" text_font_size_tablet=\"\" text_font_size_phone=\"45px\" text_font_size_last_edited=\"on|phone\" custom_css_main_element=\"width: 110%;\" global_colors_info=\"{}\"]Criar experi\u00eancias de enoturismo para Haciendas y Vi\u00f1edos del Marqu\u00e9s (M\u00e9xico)[\/et_pb_text][et_pb_text _builder_version=\"4.16\u2033 _dynamic_attributes=\"content\" _module_preset=\"default\" text_font=\"Roboto|500|||||||\" text_text_color=\"#93BB23\u2033 text_font_size=\"16px\" link_font=\"Roboto|500|||||||\" link_text_color=\"#93BB23\u2033 link_font_size=\"16px\" global_colors_info=\"{}\"]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90YWdzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJsaW5rX3RvX3Rlcm1fcGFnZSI6Im9uIiwic2VwYXJhdG9yIjoiIHwgIiwiY2F0ZWdvcnlfdHlwZSI6InBvc3RfdGFnIn19@[\/et_pb_text][et_pb_text _builder_version=\"4.16\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_text_color=\"#032F77\u2033 text_font_size=\"25px\" text_line_height=\"1.3em\" custom_padding=\"||||false|false\" custom_css_main_element=\"font-weight: bold;\" global_colors_info=\"{}\"]]<\/p>\n<p>Conce\u00e7\u00e3o e cria\u00e7\u00e3o de experi\u00eancias enotur\u00edsticas para a associa\u00e7\u00e3o de Haciendas y Vi\u00f1edos del Marqu\u00e9s.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto||||||||\u00bb text_text_color=\u00bb#4d4d4d\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.6em\u00bb custom_padding=\u00bb||||false|false\u00bb custom_css_main_element=\u00bbfont-weight: 400;\u00bb global_colors_info=\u00bb{}\u00bb]Hemos dise\u00f1ado, desarrollado y creado un programa de capacitaci\u00f3n y formaci\u00f3n en materia tur\u00edstica para la creaci\u00f3n y paquetizaci\u00f3n de experiencias enotur\u00edsticas innovadoras, unidas bajo la asociaci\u00f3n de Haciendas y Vi\u00f1edos del Marqu\u00e9s.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.cecubogroup.com\/wp-content\/uploads\/2024\/02\/haciendas-logo.png\u00bb disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb custom_margin=\u00bb25px|||25px|false|false\u00bb custom_padding=\u00bb||||false|false\u00bb border_radii=\u00bbon|1vw|1vw|1vw|1vw\u00bb border_radii_tablet=\u00bbon|4vw|4vw|4vw|4vw\u00bb border_radii_phone=\u00bbon|5vw|5vw|5vw|5vw\u00bb border_radii_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb positioning=\u00bbabsolute\u00bb position_origin_a=\u00bbcenter_right\u00bb position_origin_f=\u00bbcenter_right\u00bb vertical_offset=\u00bb0px\u00bb horizontal_offset=\u00bb0px\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb custom_css_main_element=\u00bbz-index: 1;\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/gray-bck-no-space-s.png\u00bb align=\u00bbright\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb85px||||false|false\u00bb custom_margin_tablet=\u00bb490px||||false|false\u00bb custom_margin_phone=\u00bb845px||||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; disabled_on=\u00bboff|off|on\u00bb _builder_version=\u00bb4.24.0&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F3F3F4&#8243; custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb10px||10px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.cecubogroup.com\/wp-content\/uploads\/2024\/02\/haciendas-logo.png\u00bb alt=\u00bb\u00c1vila Aut\u00e9ntica\u00bb title_text=\u00bbhaciendas-logo\u00bb align=\u00bbcenter\u00bb src_tablet=\u00bbhttps:\/\/www.cecubogroup.com\/wp-content\/uploads\/2024\/02\/haciendas-logo.png\u00bb src_phone=\u00bbhttps:\/\/www.cecubogroup.com\/wp-content\/uploads\/2024\/02\/haciendas-logo.png\u00bb src_last_edited=\u00bbon|phone\u00bb align_tablet=\u00bbcenter\u00bb align_phone=\u00bbcenter\u00bb align_last_edited=\u00bbon|phone\u00bb disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-25px|||25px|false|false\u00bb custom_margin_tablet=\u00bb0px|||0px|false|false\u00bb custom_margin_phone=\u00bb0px|||0px|false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb custom_padding=\u00bb||||false|false\u00bb border_radii=\u00bbon|1vw|1vw|1vw|1vw\u00bb border_radii_tablet=\u00bbon|4vw|4vw|4vw|4vw\u00bb border_radii_phone=\u00bbon|5vw|5vw|5vw|5vw\u00bb border_radii_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_4,1_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto||||||||\u00bb text_text_color=\u00bb#032F77&#8243; text_font_size=\u00bb26px\u00bb text_line_height=\u00bb1.3em\u00bb custom_padding=\u00bb||||false|false\u00bb custom_css_main_element=\u00bbfont-weight: bold;\u00bb global_colors_info=\u00bb{}\u00bb]Descripci\u00f3n del proyecto[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto||||||||\u00bb text_text_color=\u00bb#4d4d4d\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.6em\u00bb custom_padding=\u00bb||||false|false\u00bb custom_css_main_element=\u00bbfont-weight: 400;\u00bb global_colors_info=\u00bb{}\u00bb]Para Haciendas y Vi\u00f1edos del Marqu\u00e9s, captamos una serie de empresas, les hicimos un an\u00e1lisis y diagn\u00f3stico para redactar un plan de mejora para cada una de estas empresas participantes en el programa. Impartimos unos cursos de capacitaci\u00f3n y formaci\u00f3n en materia tur\u00edstica de manera h\u00edbrida, parte presencialmente y parte on-line. Se desarrollaron dos talleres en el municipio del Marqu\u00e9s, donde ayudamos a las empresas participantes a crear sus experiencias enotur\u00edsticas innovadoras. Todas las experiencias finalizadas se volcaron en un cat\u00e1logo de experiencias constituido por 7 paquetes y 11 experiencias operadas por las empresas, que posteriormente pusimos a disposici\u00f3n de diversos turoperadores y receptivos.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text disabled_on=\u00bbon|off|off\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto||||||||\u00bb text_text_color=\u00bb#032F77&#8243; text_font_size=\u00bb26px\u00bb text_line_height=\u00bb1.3em\u00bb custom_padding=\u00bb||||false|false\u00bb custom_css_main_element=\u00bbfont-weight: bold;\u00bb global_colors_info=\u00bb{}\u00bb]Los objetivos[\/et_pb_text][et_pb_text disabled_on=\u00bbon|off|off\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto||||||||\u00bb text_text_color=\u00bb#4d4d4d\u00bb text_font_size=\u00bb18px\u00bb text_line_height=\u00bb1.6em\u00bb custom_margin=\u00bb|||0px|false|false\u00bb custom_padding=\u00bb||||false|false\u00bb custom_css_main_element=\u00bbfont-weight: 400;\u00bb global_colors_info=\u00bb{}\u00bb]<img loading=\"lazy\" src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/Grupo-366.svg\" width=\"35\" height=\"35\" alt=\"\" class=\"wp-image-1947 alignnone size-medium\" \/><\/a>[\/et_pb_text][et_pb_text disabled_on=\"on|off|off\" _builder_version=\"4.16\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_text_color=\"#4d4d4d4d\" text_font_size=\"18px\" text_line_height=\"1.6em\" custom_margin=\"163px||||0px|false|false|false\" custom_margin_tablet=\"115px||||0px|false|false|false\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|tablet\" custom_padding=\"||||false|false|false\" custom_css_main_element=\"font-weight: 400;\" global_colors_info=\"{}\"]<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/Grupo-458.svg\" width=\"35\" height=\"35\" alt=\"\" class=\"wp-image-1947 alignnone size-medium\" \/><\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=\"on|off|off\" _builder_version=\"4.16\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_text_color=\"#4d4d4d4d\" text_font_size=\"18px\" text_line_height=\"1.6em\" custom_margin=\"85px||||0px|false|false|false\" custom_margin_tablet=\"60px||||0px|false|false|false\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|tablet\" custom_padding=\"||||false|false|false\" custom_css_main_element=\"font-weight: 400;\" global_colors_info=\"{}\"]<img loading=\"lazy\" src=\"https:\/\/www.cecubogroup.com\/\/wp-content\/uploads\/2021\/02\/Grupo-308.svg\" width=\"35\" height=\"35\" alt=\"\" class=\"wp-image-1947 alignnone size-medium\" \/>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_4\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text disabled_on=\"on|off|off\" _builder_version=\"4.16\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_text_color=\"#4d4d4d4d4d\" text_font_size=\"16px\" text_line_height=\"1.6em\" custom_margin=\"57px|||-220px|false|false|false\" custom_padding=\"||||false|false\" custom_css_main_element=\"font-weight: 400;\" global_colors_info=\"{}\"]O nosso cliente pretendia promover o enoturismo como elemento de desenvolvimento tur\u00edstico do munic\u00edpio de El Marqu\u00e9s, fomentando a inova\u00e7\u00e3o e a profissionaliza\u00e7\u00e3o dos diferentes agentes envolvidos na cadeia do produto e melhorando o posicionamento da regi\u00e3o como destino enotur\u00edstico, convertendo-o num elemento motivador da viagem para determinados p\u00fablicos.[\/et_pb_text][et_pb_text disabled_on=\"on|off|off\" _builder_version=\"4.16\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_text_color=\"#4d4d4d4d\" text_font_size=\"16px\" text_line_height=\"1.6em\" custom_margin=\"0px|||-220px|false|false|false\" custom_padding=\"||||false|false\" custom_css_main_element=\"font-weight: 400;\" global_colors_info=\"{}\"]Al\u00e9m disso, pretendia diversificar a atividade das empresas da cadeia de valor do vinho em El Marqu\u00e9s e no M\u00e9xico e revalorizar os produtos e servi\u00e7os oferecidos por essas empresas.[\/et_pb_text][et_pb_text disabled_on=\"on|off|off\" _builder_version=\"4.16\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_text_color=\"#4d4d4d4d\" text_font_size=\"16px\" text_line_height=\"1.6em\" custom_margin=\"0px|||-220px|false|false|false\" custom_padding=\"||||false|false\" custom_css_main_element=\"font-weight: 400;\" global_colors_info=\"{}\"]Por fim, precisava de formar as empresas e entidades destes Estados para as dotar das compet\u00eancias necess\u00e1rias \u00e0 cria\u00e7\u00e3o de experi\u00eancias enotur\u00edsticas inovadoras, sustent\u00e1veis e digitais.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=\"off|on|on\" _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.16\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_text_color=\"#032F77\u2033 text_font_size=\"26px\" text_line_height=\"1.3em\" custom_padding=\"||||false|false\" custom_css_main_element=\"font-weight: bold;\" global_colors_info=\"{}\"]Os objectivos[\/et_pb_text][et_pb_text _builder_version=\"4.16\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_text_color=\"#4d4d4d4d4d\" text_font_size=\"16px\" text_line_height=\"1.6em\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" custom_css_main_element=\"font-weight: 400;\" global_colors_info=\"{}\"]<img loading=\"lazy\" src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/Grupo-366.svg\" width=\"30\" height=\"30\" alt=\"\" class=\"image-number\" style=\"float: left;\" \/>O nosso cliente pretendia promover o enoturismo como elemento de desenvolvimento tur\u00edstico do munic\u00edpio de El Marqu\u00e9s, fomentando a inova\u00e7\u00e3o e a profissionaliza\u00e7\u00e3o dos diferentes agentes envolvidos na cadeia do produto e melhorando o posicionamento da regi\u00e3o como destino enotur\u00edstico, convertendo-o num elemento motivador da viagem para determinados p\u00fablicos.[\/et_pb_text][et_pb_text _builder_version=\"4.16\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_text_color=\"#4d4d4d4d\" text_font_size=\"16px\" text_line_height=\"1.6em\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" custom_css_main_element=\"font-weight: 400;\" global_colors_info=\"{}\"]<img loading=\"lazy\" src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/Grupo-458.svg\" width=\"30\" height=\"30\" alt=\"\" class=\"image-number\" style=\"float: left;\" \/>Al\u00e9m disso, pretendia diversificar a atividade das empresas da cadeia de valor do vinho em El Marqu\u00e9s e no M\u00e9xico e revalorizar os produtos e servi\u00e7os oferecidos por essas empresas.[\/et_pb_text][et_pb_text _builder_version=\"4.16\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_text_color=\"#4d4d4d4d\" text_font_size=\"16px\" text_line_height=\"1.6em\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" custom_css_main_element=\"font-weight: 400;\" global_colors_info=\"{}\"]]<img loading=\"lazy\" src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/02\/Grupo-308.svg\" width=\"30\" height=\"30\" alt=\"\" class=\"image-number\" style=\"float: left;\" \/>Por \u00faltimo, necesitaba capacitar a las empresas y entidades de estos estados para dotarlas de las 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