{"id":7614,"date":"2026-06-25T13:36:46","date_gmt":"2026-06-25T13:36:46","guid":{"rendered":"https:\/\/www.cecubogroup.com\/?p=7614"},"modified":"2026-06-25T13:44:17","modified_gmt":"2026-06-25T13:44:17","slug":"ayuntamiento-salobrena","status":"publish","type":"post","link":"https:\/\/www.cecubogroup.com\/pt\/blog\/ayuntamiento-salobrena\/","title":{"rendered":"Ayuntamiento de Salobre\u00f1a"},"content":{"rendered":"

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PROJECTOS<\/p>\n

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Turismo de Salobre\u00f1a<\/span><\/p>\n

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Turismo, administraci\u00f3n p\u00fablica, marketing digital<\/span><\/p>\n

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Plan de Marketing Digital y nueva identidad tur\u00edstica para Salobre\u00f1a<\/span><\/p>\n

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El trabajo parti\u00f3 de una auditor\u00eda digital inicial y de un benchmark de destinos similares, con el objetivo de detectar oportunidades de mejora, ordenar la presencia online del destino y definir una estrategia \u00fatil, realista y accionable. A partir de este an\u00e1lisis, se dise\u00f1\u00f3 un Plan de Marketing Digital que integraba objetivos, p\u00fablicos, canales, contenidos, campa\u00f1as, calendario de trabajo e indicadores de seguimiento.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_4\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text disabled_on=\"on|off|off\" _builder_version=\"4.16\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_text_color=\"#032F77\u2033 text_font_size=\"26px\" text_line_height=\"1.3em\" custom_padding=\"||||false|false\" custom_css_main_element=\"font-weight: bold;\" global_colors_info=\"{}\"]Os objectivos[\/et_pb_text][et_pb_text disabled_on=\"on|off|off\" _builder_version=\"4.16\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_text_color=\"#4d4d4d4d4d\" text_font_size=\"18px\" text_line_height=\"1.6em\" custom_margin=\"||||0px|false|false|false\" custom_padding=\"||||false|false|false\" custom_css_main_element=\"font-weight: 400;\" global_colors_info=\"{}\"]\"\"<\/a>[\/et_pb_text][et_pb_text disabled_on=\"on|off|off\" _builder_version=\"4.16\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_text_color=\"#4d4d4d4d\" text_font_size=\"18px\" text_line_height=\"1.6em\" custom_margin=\"138px||||0px|false|false|false\" custom_margin_tablet=\"115px||||0px|false|false|false\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|tablet\" custom_padding=\"||||false|false|false\" custom_css_main_element=\"font-weight: 400;\" global_colors_info=\"{}\"]<\/p>\n

\"\"<\/p>\n

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El Ayuntamiento necesitaba disponer de una estrategia clara que permitiese profesionalizar la comunicaci\u00f3n tur\u00edstica del destino, mejorar su presencia digital y contar con una hoja de ruta estable para orientar sus acciones de promoci\u00f3n a medio y largo plazo.<\/span><\/p>\n

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Adem\u00e1s, el proyecto requer\u00eda actualizar la identidad gr\u00e1fica de Turismo de Salobre\u00f1a, modernizando su estilo visual sin perder la esencia mediterr\u00e1nea, tropical y singular del destino, vinculada a su paisaje, su patrimonio, su clima y su ubicaci\u00f3n en la Costa Tropical de Granada.<\/span><\/p>\n

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Finalmente, se buscaba crear una web tur\u00edstica completa, accesible y multiling\u00fce, disponible en cinco idiomas, que reuniese informaci\u00f3n \u00fatil para el visitante y pusiese en valor la oferta tur\u00edstica de Salobre\u00f1a: patrimonio, playas, experiencias, gastronom\u00eda, naturaleza, cultura y servicios.<\/span><\/p>\n

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Parece-lhe familiar? N\u00f3s podemos ajudar.<\/p>\n

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_module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb image=\u00bbhttps:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/Grupo-491.svg\u00bb icon_alignment=\u00bbleft\u00bb module_class=\u00bbmp_m_blurb_change_color\u00bb _builder_version=\u00bb4.24.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbRoboto|700|||||||\u00bb header_text_color=\u00bb#4d4d4d\u00bb header_font_size=\u00bb20px\u00bb header_line_height=\u00bb1.2em\u00bb body_font=\u00bbRoboto|300|||||||\u00bb body_text_color=\u00bb#4d4d4d\u00bb body_font_size=\u00bb16px\u00bb background_enable_color=\u00bboff\u00bb custom_padding=\u00bb30px|30px|30px|30px|true|true\u00bb custom_css_main_element=\u00bbwidth: 300px;||height: 500px;||font-weight: normal;\u00bb custom_css_blurb_image=\u00bbmargin-bottom: 40px;\u00bb 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Realizamos una auditor\u00eda digital inicial para analizar la situaci\u00f3n de partida del destino, sus canales, su posicionamiento, sus contenidos y sus principales oportunidades de mejora.<\/span><\/p>\n

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Elaboramos un benchmark de destinos similares para identificar buenas pr\u00e1cticas, referencias \u00fatiles y aprendizajes aplicables a la estrategia tur\u00edstica de Salobre\u00f1a.<\/span><\/p>\n

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Analizar patrones de conversaci\u00f3n, temas recurrentes, alertas potenciales y variaciones en la percepci\u00f3n de la marca dentro del entorno digital.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb image=\u00bbhttps:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/Grupo-494.svg\u00bb icon_alignment=\u00bbleft\u00bb module_class=\u00bbmp_m_blurb_change_color\u00bb _builder_version=\u00bb4.24.0″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbRoboto|700|||||||\u00bb header_text_color=\u00bb#4d4d4d\u00bb header_font_size=\u00bb20px\u00bb header_line_height=\u00bb1.2em\u00bb body_font=\u00bbRoboto|300|||||||\u00bb body_text_color=\u00bb#4d4d4d\u00bb body_font_size=\u00bb16px\u00bb background_enable_color=\u00bboff\u00bb custom_padding=\u00bb30px|30px|30px|30px|true|true\u00bb custom_css_main_element=\u00bbwidth: 300px;||height: 500px;||font-weight: normal;\u00bb border_radii=\u00bbon|2vw|2vw|2vw|2vw\u00bb border_radii_tablet=\u00bbon|4vw|4vw|4vw|4vw\u00bb border_radii_phone=\u00bbon|5vw|5vw|5vw|5vw\u00bb border_radii_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element__hover_enabled=\u00bbon|hover\u00bb custom_css_main_element__hover=\u00bb-webkit-box-shadow: 0px 0px 15px 3px #D6D6D6; ||box-shadow: 0px 0px 15px 3px #D6D6D6;\u00bb custom_css_blurb_title__hover_enabled=\u00bbon|desktop\u00bb header_text_color__hover_enabled=\u00bbon|hover\u00bb header_text_color__hover=\u00bb#032f77″ body_text_color__hover_enabled=\u00bbon|hover\u00bb image__hover_enabled=\u00bbon|hover\u00bb image__hover=\u00bbhttps:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/Grupo-494-h.svg\u00bb body_text_color__hover=\u00bb#032f77″ background_enable_color__hover=\u00bbon\u00bb background_color__hover=\u00bb#FFFFFF\u00bb background__hover_enabled=\u00bbon|desktop\u00bb]<\/p>\n

Desarrollamos el restyling completo de la identidad gr\u00e1fica de Turismo de Salobre\u00f1a y dise\u00f1amos la nueva web tur\u00edstica en cinco idiomas, acompa\u00f1ando el proceso con reuniones constantes, informes, seguimiento continuo y optimizaci\u00f3n de campa\u00f1as.<\/span><\/p>\n

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Salobre\u00f1a cuenta con una estrategia digital estructurada, una identidad tur\u00edstica renovada y una web multiling\u00fce preparada para mejorar la experiencia del visitante y reforzar la promoci\u00f3n del destino. El proyecto permiti\u00f3 ordenar la comunicaci\u00f3n tur\u00edstica, dotar al Ayuntamiento de una hoja de ruta a largo plazo y activar campa\u00f1as digitales con seguimiento continuo de resultados.<\/span><\/p>\n

<\/span><\/p>\n

Una estrategia tur\u00edstica digital para posicionar Salobre\u00f1a como destino singular de la Costa Tropical de Granada.<\/span><\/h3>\n

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Conce\u00e7\u00e3o e cria\u00e7\u00e3o de experi\u00eancias tur\u00edsticas individuais e em pacotes.<\/p>","protected":false},"author":5,"featured_media":7618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\r\n

Bem-vindo ao WordPress. Este \u00e9 o seu primeiro artigo. 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