{"id":7684,"date":"2026-07-01T15:52:31","date_gmt":"2026-07-01T15:52:31","guid":{"rendered":"https:\/\/www.cecubogroup.com\/?p=7684"},"modified":"2026-07-01T15:55:59","modified_gmt":"2026-07-01T15:55:59","slug":"vila-das-letras-marin","status":"publish","type":"post","link":"https:\/\/www.cecubogroup.com\/pt\/blog\/vila-das-letras-marin\/","title":{"rendered":"Vila das Letras, Concello de Mar\u00edn"},"content":{"rendered":"

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PROJECTOS<\/p>\n

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Vila das Letras, Concello de Mar\u00edn<\/p>\n

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Cultura<\/p>\n

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Festival literario para el Concello de Mar\u00edn.<\/p>\n

Dise\u00f1amos y coordinamos Vila das Letras, un festival literario impulsado por el Concello de Mar\u00edn para acercar la cultura, la lectura y la creaci\u00f3n art\u00edstica a todos los p\u00fablicos. El proyecto combin\u00f3 programaci\u00f3n cultural, identidad gr\u00e1fica, comunicaci\u00f3n, dise\u00f1o de materiales, ambientaci\u00f3n urbana y gesti\u00f3n integral del evento.
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Foi escolhida a proposta mais emotiva: \"Empadr\u00f3ate en Mar\u00edn. Converte a t\u00faa vila, no teu fogar\" (\"Regista-te em Mar\u00edn. Transforma a tua vila na tua casa\").<\/div>\n
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A for\u00e7a da campanha consistiu em gerar diferentes hist\u00f3rias de vida acompanhadas pelos protagonistas dessas hist\u00f3rias, num cen\u00e1rio simb\u00f3lico da cidade de Mar\u00edn com elementos que simulam uma casa, um lar.\u00a0<\/div>\n
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\"\"<\/p>\n

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\"\"<\/p>\n

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\"\"<\/p>\n

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Gerar orgulho de perten\u00e7a atrav\u00e9s de diferentes hist\u00f3rias de vida, mostrando perfis de todos os tipos.\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_text disabled_on=\"on|off|off\" _builder_version=\"4.24.0\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_text_color=\"#4d4d4d4d\" text_font_size=\"16px\" text_line_height=\"1.6em\" custom_margin=\"57px|||-220px|false|false|false\" custom_padding=\"||||false|false\" custom_css_main_element=\"font-weight: 400;\" global_colors_info=\"{}\"]<\/p>\n

O Concello de Mar\u00edn quer convidar as pessoas que vivem no centro e nas zonas rurais da cidade a inscreverem-se e, assim, beneficiarem das vantagens de fazer parte do mesmo.\u00a0<\/span><\/p>\n

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Chegar \u00e0s pessoas de uma forma respeitosa e atractiva atrav\u00e9s de uma imagem tempor\u00e1ria (para que a campanha seja reutiliz\u00e1vel ao longo do tempo). Utilizar os canais digitais, estar presente nos meios de comunica\u00e7\u00e3o social e tamb\u00e9m em grandes formatos de marketing de rua. <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=\"off|on|on\" _builder_version=\"4.16\u2033 _module_preset=\"default\" min_height=\"288.1px\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.16\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_text_color=\"#032F77\u2033 text_font_size=\"26px\" text_line_height=\"1.3em\" custom_padding=\"||||false|false\" custom_css_main_element=\"font-weight: bold;\" global_colors_info=\"{}\"]Os objectivos[\/et_pb_text][et_pb_text _builder_version=\"4.24.0\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_text_color=\"#4d4d4d4d4d\" text_font_size=\"16px\" text_line_height=\"1.6em\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" custom_css_main_element=\"font-weight: 400;\" global_colors_info=\"{}\"]<\/p>\n

\"\" Gerar orgulho em pertencer a diferentes hist\u00f3rias de vida, mostrando perfis de todos os tipos.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\"4.24.0\u2033 _module_preset=\"default\" text_font=\"Roboto||||||||\" text_text_color=\"#4d4d4d4d\" text_font_size=\"16px\" text_line_height=\"1.6em\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" custom_css_main_element=\"font-weight: 400;\" global_colors_info=\"{}\"]<\/p>\n

\"\" O Concello de Mar\u00edn quer convidar as pessoas que vivem no centro e nas zonas rurais da cidade a inscreverem-se e, assim, beneficiarem das vantagens de fazer parte do mesmo.\u00a0<\/span><\/p>\n

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\"\"Chegar \u00e0s pessoas de uma forma respeitosa e atractiva atrav\u00e9s de uma imagem tempor\u00e1ria (para que a campanha seja reutiliz\u00e1vel ao longo do tempo). Utilizar os canais digitais, estar presente nos meios de comunica\u00e7\u00e3o social e tamb\u00e9m em grandes formatos de marketing de rua. <\/span><\/p>\n

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Reuni\u00e3o inicial para conhecer as necessidades da C\u00e2mara Municipal.<\/p>\n

[\/dica_divi_carouselitem][dica_divi_carouselitem button_url_new_window=\"1\u2033 image=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/Grupo-492.svg\" _builder_version=\"4.24.0\u2033 _module_preset=\"default\" header_font=\"Roboto|700|||||||\" header_text_align=\"center\" header_font_size=\"20px\" body_font=\"Roboto|300|||||||\" body_text_align=\"center\" body_font_size=\"16px\" custom_css_image=\"width:10%;||margin-left: 45%;||margin-bottom: 18px;\" global_colors_info=\"{}\"]]<\/p>\n

Apresentamos tr\u00eas propostas criativas com a defini\u00e7\u00e3o da estrat\u00e9gia, imagens de refer\u00eancia e canais espec\u00edficos.<\/p>\n

[\/dica_divi_carouselitem][dica_divi_carouselitem button_url_new_window=\"1\u2033 image=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/Grupo-493.svg\" _builder_version=\"4.24.0\u2033 _module_preset=\"default\" header_font=\"Roboto|700|||||||\" header_text_align=\"center\" header_font_size=\"20px\" body_font=\"Roboto|300|||||||\" body_text_align=\"center\" body_font_size=\"16px\" custom_css_image=\"width:14%;||margin-left: 43%;||margin-bottom: 20px;\" global_colors_info=\"{}\"]]<\/p>\n

Quando o cliente selecciona a sua proposta favorita, come\u00e7amos a executar a campanha. Visitamos Mar\u00edn e coordenamos sess\u00f5es de fotografia e v\u00eddeo com diferentes pessoas da cidade.\u00a0<\/p>\n

[\/dica_divi_carouselitem][dica_divi_carouselitem button_url_new_window=\"1\u2033 image=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/Grupo-494.svg\" _builder_version=\"4.24.0\u2033 _module_preset=\"default\" header_font=\"Roboto|700|||||||\" header_text_align=\"center\" header_font_size=\"20px\" body_font=\"Roboto|300|||||||\" body_text_align=\"center\" body_font_size=\"16px\" custom_css_image=\"width:14%;||margin-left: 43%;||margin-bottom: 20px;\" global_colors_info=\"{}\"]]<\/p>\n

Efectuamos trabalhos de edi\u00e7\u00e3o, produ\u00e7\u00e3o e pagina\u00e7\u00e3o. Adaptamos os projectos aos canais digitais e tradicionais. Por fim, activamos a campanha.\u00a0<\/span><\/p>\n

[\/dica_divi_carouselitem][\/dica_divi_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#FFFFFF\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row disabled_on=\u00bbon|on|off\u00bb _builder_version=\u00bb4.24.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_gallery gallery_ids=\u00bb7786,7787,7788,7789,7790,7791,7792″ _builder_version=\u00bb4.24.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=\u00bboff|off|on\u00bb _builder_version=\u00bb4.24.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_gallery gallery_ids=\u00bb7786,7787,7788,7789,7790,7791,7792″ _builder_version=\u00bb4.24.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_5,3_5,1_5″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_5″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][et_pb_column type=\u00bb3_5″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto||||||||\u00bb text_text_color=\u00bb#032F77″ text_font_size=\u00bb26px\u00bb text_line_height=\u00bb1.3em\u00bb custom_padding=\u00bb||||false|false\u00bb custom_css_main_element=\u00bbfont-weight: bold;\u00bb global_colors_info=\u00bb{}\u00bb]Resultados[\/et_pb_text][et_pb_text _builder_version=\u00bb4.24.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto||||||||\u00bb text_text_color=\u00bb#4d4d4d\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.6em\u00bb custom_padding=\u00bb||||false|false\u00bb custom_css_main_element=\u00bbfont-weight: 400;\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

O sucesso de uma campanha deste tipo reside no impacto positivo no bairro e na satisfa\u00e7\u00e3o do munic\u00edpio ap\u00f3s um aumento do n\u00famero de residentes. Trata-se tamb\u00e9m de desenvolver uma campanha que seja intemporal e que crie um sentimento de orgulho de perten\u00e7a. <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_5\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" background_color=\"#032F77\u2033 global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\u2033 _module_preset=\"default\" positioning=\"absolute\" position_origin_a=\"center_right\" position_origin_f=\"center_right\" vertical_offset=\"0px\" horizontal_offset=\"0px\" custom_padding=\"0px|||0px||true|false\" custom_css_main_element=\"z-index: 1;\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/www.cecubogroup.com\/wp-content\/uploads\/2021\/01\/medir-la-comunication-right-side.png\" title_text=\"medida-comunica\u00e7\u00e3o-lado-direito\" align=\"right\" _builder_version=\"4.16\u2033 _module_preset=\"default\" width=\"20%\" width_tablet=\"\" width_phone=\"100%\" width_last_edited=\"on|phone\" max_width=\"20%\" max_width_tablet=\"\" max_width_phone=\"100%\" max_width_last_edited=\"on|phone\" custom_margin=\"-30px||||false|false\" custom_margin_tablet=\"\" custom_margin_phone=\"-140px||||false|false\" custom_margin_last_edited=\"on|phone\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_row][et_pb_row][et_pb_row _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Um desafio semelhante? Vamos conversar!\" _builder_version=\"4.16\u2033 _module_preset=\"default\" text_font=\"Roboto|700|||||||\" text_text_color=\"#FFFFFFFFFFFFFF\" text_font_size=\"40px\" text_line_height=\"1.1em\" text_orientation=\"center\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" text_font_size_tablet=\"\" text_font_size_phone=\"32px\" text_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"]Um desafio semelhante? 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Sistema de automatiza\u00e7\u00e3o de m\u00e9tricas e relat\u00f3rios de comunica\u00e7\u00e3o.<\/p>","protected":false},"author":5,"featured_media":7691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\r\n

Bem-vindo ao WordPress. Este \u00e9 o seu primeiro artigo. 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